Kylian Mbappe's business impact since joining Real Madrid has far exceeded expectations, according to Marca. Statistics show that recent Mbappe-emblazoned
Real Madrid soccer team
Jersey sales
Five times as much as Bellingham.
Due to the overwhelming demand for Mbappe's jersey from fans, online sales have seen delays in delivery and long lines around the official Real Madrid store. This phenomenon shows the great attraction and commercial value of Mbappe to the Real Madrid brand.
Currently, Real Madrid uses Adidas jerseys, and each year Adidas provides 120 million euros in sponsorship for Real Madrid. This jersey sales boom associated with Mbappe has also brought great rewards to the partnership between Adidas and Real Madrid, further boosting the commercial revenue of both parties.
Mbappe's joining not only enhanced Real Madrid's competitive strength, but also brought considerable commercial benefits to the club. Fans are enthusiastic about Mbappe's arrival, which is also reflected in the rapid increase in jersey sales. As the new season approaches, Mbappe will continue to attract more attention and support from fans, creating more brilliant moments for Real Madrid.
