According to several media reports, Manchester City striker Julian
Alvarez (name)
imminent move to Atletico Madrid. Spanish media outlet Marca revealed the
Atletico Madrid (soccer team)
The detailed process of how to successfully attract Alvarez to join.
Even before Manchester City made their transfer request, Atletico understood that it wasn't just a matter of money to successfully sign Alvarez, but to paint an appealing team outlook for him. Paris Saint-Germain had reportedly offered Alvarez €10 million a year after tax, but Atletico managed to impress the player by presenting him with a project centered around him.
Moreover, back during the Copa America, Argentina national teammates Rodrigo de Paul and Naúl Molina have been persuading Alvarez to join Atletico. And team manager Diego Simeone is a huge draw for any player, especially for Argentine players. Alvarez's national Olympic teammate Giuliano is also pushing for a move, and even Antoine Griezmann has opened his door to him on social media.
Atletico made a number of efforts to sign Alvarez, including giving up on bringing in Feyenoord defender David Hantzko, signing Valencia midfielder Javi Guerra 10 million euros cheaper, paying Alexandre Solot's transfer fee in installments, selling young striker Omorodion, and a host of other maneuvers.
These strategies and efforts ultimately impressed Alvarez, making him decide to choose Atletico Madrid as the new chapter of his career. Atletico managed to stand out in the highly competitive transfer market by portraying a blueprint for future development and demonstrating the importance and expectations of Alvarez.
