According to German media outlet Bild-Zeitung, German international Joshua
Kimmich
The recent move to wear blacked-out sneakers in practice and games has sparked widespread concern. The reason for this is his relationship with
Nike, Inc.
His longtime sneaker contract has expired and he is currently in negotiations with several sponsors for a new contract.
Kimmich's previous relationship with Nike had been very strong, as he had one of the highest sneaker contracts in German soccer, earning more than 1.5 million euros a year. With his contract expiring, Kimmich has chosen to black out his sneakers to avoid free advertising for any brand and to make room for negotiations on a new contract.
The move has not only caught the attention of fans, but has also led to interest from major sports brands in Kimmich's future endorsement moves.
