South Korean star Lee Kang-in was accused of being rude to his older brother Son Heung-min during the Asian Cup, causing him to lose his finger. Although the Paris Saint-Germain star apologized, his image has been tarnished, and many advertisers have reportedly cut ties with Lee and are even prepared to ask him for a large amount of compensation! However, Son Heung-min posted a plea for mercy on Wednesday (21st), saying that he has forgiven Lee Kang-yan.
According to the website Allkpop, Alachi Chicken has removed Lee's videos and photos from its website, telecom company KT has ordered its stores to remove his posters, and game company Nexon has received a large number of complaints, with many advertisers preparing to cut ties with Lee. According to industry sources, Alachi Chicken paid Lee 500 million won (about 3 million Hong Kong dollars) for his endorsement, while KT and Nexon paid 1 billion won each. According to the South Korean advertising industry, most of the endorsement contracts have compensation clauses, one of which is the "social controversy" clause, which gives advertisers the right to claim 2 to 3 times of the endorsement fee from the endorser.
The two have been targeted and have personally flown to London to apologize to Son Heung-Man, who posted a photo of the two on Wednesday, saying he had forgiven the other: "I made a lot of mistakes when I was young, and I can have today's success thanks to the teachings of my predecessors, in order to prevent Lee from making mistakes again, as a senior and captain of the national team, I will be by his side to take care of him, so that he can become a better player."
