English Premier League powerhouse Everton FC officially announced a major partnership on September 6, reaching a multi-year agreement with world-renowned energy drink giant Red Bull. The move signifies that Red Bull will become Everton's newest official energy drink partner, and the two sides will work together in a variety of areas, including branding and marketing activation.
Under the agreement, Red Bull will leverage Everton FC's extensive reach and multiple channels to promote the brand globally. Whether at Everton's training center, its home stadium Goodison Park, or the soon-to-be-opened new seaside home at Bramley Moore Dock, Red Bull's brand identity will be ubiquitous, including bottle racks, bottle coolers, and refrigerators in the training center, as well as big screens and LED billboards inside and outside of the stadium, which will provide powerful exposure opportunities for the Red Bull brand.
Richard Kenyon, Chief Commercial and Communications Officer of Everton, expressed his high expectation and warm welcome to the partnership. He believes that the addition of Red Bull, as a globally recognized and innovative brand, not only enriches Everton's partner portfolio, but also provides a wide scope for both parties to explore new market opportunities and activation strategies. Kenyan emphasized that through this long-term partnership, Everton and Red Bull will work together to bring more exciting interactive experiences and brand activities to fans.
This cooperation is also an important layout for Red Bull in the field of sports marketing. As a global leader in the energy drink market, Red Bull has always been committed to increasing brand awareness and influence through sponsorship of sports events and cooperation with top clubs. The partnership with Everton will undoubtedly further consolidate Red Bull's leading position in the energy drink market and give new impetus to its global market expansion.
Looking ahead, Everton's partnership with Red Bull will not only be limited to brand exposure and marketing. Both parties will explore more innovative cooperation modes and activities to bring more colorful soccer culture and brand experience to the fans. We believe that with the joint efforts of both parties, this partnership will be a great success and set a new example of cooperation between the global soccer and business sectors.
