Manchester United have shown a different strategy and efficiency in the transfer market this summer than in previous years, according to a new report from ESPN, thanks to a reorganization of the club's senior team and an increase in the ability to "expand deals". Under the leadership of new chief executive Omar Berarda, sporting director Dan Ashworth and technical director Jason Wilcox, United have managed to accelerate the pace of action in the transfer market and brought in five new players.
It is worth noting that of the five new recruits, Manchester United only paid the full transfer fee for Jolo. This shift in strategy suggests that United is focusing more on value for money and negotiation strategy in the transfer market, and is no longer easily bound by high asking prices.
Sources within the club have revealed that the expansion and specialization of Manchester United's senior team has enabled them to make quicker decisions in the transfer market and handle multiple transfer agreements at the same time. This efficient mode of operation allowed United to officially announce Greenwood's departure and Yolo's signing on the same day, something that would have been difficult to imagine in the past.
However, Manchester United's success in the transfer market has not been plain sailing. The club were reportedly frustrated on the eve of the FA Cup final when they realized the shortcomings in their recruitment efforts. This was partly due to the difficulties United had in releasing Ashworth from his contract with Newcastle United, resulting in transfer preparations falling far behind. In addition, agents and intermediaries have complained about United's delaying tactics in transfer negotiations, which has further increased tension in the transfer window.
To make up for this, Manchester United have adopted a clearer and more determined strategy in the transfer market. They prioritized signing players who could replace Varane and Martial, and carefully selected and negotiated among multiple targets. In the end, United managed to sign five new players including Jolo, De Ligt, Mazrahi, Zylkiser and Ugarte, injecting new energy into the team for the new season.
United have also shown a more disciplined and strategic side in their transfer negotiations. They were no longer easily swayed by high asking prices, but stuck to their price stance and gave up some unrealistic targets when necessary. This strategy has not only helped United save transfer funds, but has also enabled them to remain more competitive in the transfer market.
