Sports Business Issue 2631, Welcome to the leading sports industry information channel!
Wen|Luo Ranfeng
Sports Business Reporter
On August 15, Meizhou Hakka beat Nantong Zhiyun 1-0 in the final round of the second stage of the 2021 season of the Central League. Meizhou Hakka now ranks second in the overall standings with 13 wins, 1 draw and 4 losses. Assuming that this ranking can be maintained until the end of the season, Meizhou Hakka will obtain the 2022 Chinese Super League season.
Direct entry places in the league.
And on July 15, the Chinese football
Association released 2020 China's provincial and municipal soccer development health index statement, Meizhou's soccer development health index ranked first in the country's prefecture-level cities (Extended reading: Football Association)
(Releasing the provincial and municipal soccer unfolding health index: Meizhou is the first in the country).
In recent years, Meizhou soccer successive "turnaround" achievements.
As we all know, Meizhou in Guangdong Province has the reputation of "the hometown of soccer". 1970s and 1980s, the level of soccer in Meizhou reached the peak of the past history, emerged Zeng Xuelin, Cai Jinbiao, Chi Minghua, Yang Ning, Wang Huiliang, Guo Yijun, Wu Wenbing, Zhang Xiaowen, Xie Yuxin, Li Xuefeng, Huang Debao, Wu Yuhua, Li Yuzhan, Deng Xuechang, Xie Dong, Wu Weiying, Li Xiaolan and a number of other men's and women's soccer players.
Coach and national football provincial foot. But in the 90s, Chinese football
The ball unfolded operational soccer reform, Meizhou soccer gradually disappeared from the top domestic soccer stage.
Meizhou soccer how to get out of the slump that lasted nearly two decades, from the beginning to become a key soccer development area that is valued? Recently came out of a heavy statement, can give the answer to a certain extent.
On August 5, 2021, the Meizhou Sports Bureau released the first Meizhou soccer operational seminar statement. The statement contains Meizhou soccer industry statement (hereinafter referred to as industry statement) and Meizhou soccer oral history (hereinafter referred to as oral history) two parts, the full text of about 330,000 words.
Prefecture-level city independently recommended a large planning depth of the local soccer industry research, can be said to create a domestic soccer industry research precedent. This shows the determination of Meizhou to vigorously develop soccer.
Plumas soccer industry planning $530 million
In 2020, the Meizhou Sports Bureau entrusted Shenzhen Chaoyang Group Co., Ltd. to organize, deep-digging and research on soccer operations in Meizhou, to do a good job of scientific top-level planning for the development of soccer in Meizhou to provide basic data and resolution plan reference. 2021 August, the research statement was officially released.
The industrial statement released the measurement results, the soccer industry planning of Meizhou City in 2019 is 530 million yuan. Compared with the same caliber of the 2019 Guangdong Province soccer industry seminar statement released by the Guangdong Provincial Football Sports Center, the 2019 Guangdong Province soccer industry planning is 18.88 billion yuan, and Meizhou City accounts for 2.8% in the province. The two sectors of soccer events and soccer derivatives have the largest proportion of output value, accounting for 66.2% of the soccer industry planning in Meizhou.
2019 Mason City Soccer Industry Plan
In addition, the industrial statement measured that the total soccer population of Meizhou City in 2019 is 1.04 million, and the proportion of soccer population (i.e., the proportion of soccer population in the resident population over the age of 14) is 28.3%, which is the first among 21 prefecture-level cities in the province. The total planning of soccer consumption in Meizhou City is 1.31 billion yuan, and the per capita annual soccer consumption amount (except soccer lottery) is 1,657.3 yuan, which is slightly higher than the per capita annual soccer consumption amount in Guangdong Province (1,450.2 yuan).
Comparison of soccer consumption data between Meizhou City and Guangdong Province in 2019
The industrial statement basically maps out the structure and center of gravity of the soccer industry in Meizhou now, and also provides inspiring guidance on what direction the future development of soccer in Meizhou should be attacked.
This is one of the significance of this research. The deputy director of Meizhou Sports Bureau Chen Yingming said in an interview with Sports Business: "In August 2010, the People's Government of Meizhou City issued a ten-year plan to revitalize the "hometown of soccer". 2020 is the closing year of the 'ten-year plan'. The year 2020 is the closing year of the 'Ten-Year Plan', and we need an in-depth understanding of soccer in Meizhou to check the fulfillment results of the 'Ten-Year Plan'."
In February 2021, the Meizhou Municipal People's Government issued a plan for the construction of the Meizhou Football Special Zone, marking the launch of a new round of soccer development exploration in Meizhou soccer. "The results of the research will also help Meizhou soccer find a more accurate way in the next decade of development, so that Meizhou soccer will create another glory in advance." Chen Yingming, deputy director, said.
Professional Presentation of the "Meizhou Model" in the ancient and modern times
As the fulfillment party of this research, Asahi Group has abundant experience in sports industry research. Since 2010, China's golf operation statement, a white paper published by Dynasty, has been recognized as a prestigious operation statement in China's golf industry. 2020-2021, Dynasty Group published Guangdong Province Football Industry Statement for two consecutive years, assisting Guangdong Province Football Sports Center to create a provincial-level unit in the statistical operation of the sports subcategory. History.
Meizhou research and Guangdong research use the same data model measurement method, so Meizhou research data can be directly compared with Guangdong research data. Considering the impact of the 2020 epidemic on operations, the Meizhou research measured the 2019 industrial data to reflect a more realistic picture of the soccer industry in Meizhou.
Professional research organizations also have to be supported by the trustees of the concept of advancement in order to do a good job of research. Meizhou Municipal Bureau of Sports adhere to the research by the independent fulfillment of the group, through the participation of a third party to strengthen the exhaustive degree of research, and try to avoid the possibility of data distortion, damage. Although there is no direct implementation, but the Meizhou Sports Bureau for the research operation to provide strong background support, contributed to a number of units, enterprises, organizations, individuals on the active cooperation of the research, and then enriched the research to collect the original information to ensure the accuracy of the research.
Meizhou City Sports Bureau also has the foresight to propose, in the research to join the "Meizhou soccer oral history" content. If the industrial statement is the current situation of Meizhou soccer analysis and future prospects, oral history is the summary and sublimation of the glory of Meizhou soccer. "Past - present - future" three linked statement structure system, for the future of Meizhou continue to explore the connotation of Meizhou soccer civilization, refine the Meizhou soccer energy, and then for the China Football Association.
The global reform and development of the dedication of the Meizhou model, Meizhou plan, Meizhou energy, supplying abundant, solid, valuable reference materials.
The province's first oral history of local soccer provides new historical information for the seminar
Oral history of more than thirty key figures to influence the process of the pre-history of soccer in Meizhou interviews, including salvage interviews and multi-perspective records, is the first practice of local soccer oral history in the province. Interviews covered government figures, athletes, financiers, industry professionals, etc., the oldest 96 years old, unearthed a number of vivid Meizhou soccer stories, such as the early Meizhou teenagers, often using the Meizhou abundance of grapefruit or cotton yarn wrapped into a ball of thread as a soccer ball barefoot wind and cloudy sand, is a typical scene of the story of soccer in Meizhou. In the case of insufficient soccer resources, Meizhou players because of hobbies and hobbies, combined with their own characteristics constitute the southern style of soccer, and the Hakka civilization to give the Meizhou soccer dense regional characteristics and traditional features, and each other blend of enrichment of the Meizhou soccer kernel of energy.
May 24, 2021, Meizhou soccer operation seminar statement expert argumentation will be held in Shenzhen. The expert of the argumentation meeting, Tan Jianxiang, professor of South China Normal University and doctoral supervisor, highly recognized the oral history of soccer in Meizhou: rich historical materials, vivid stories, which will be a very important document in the history of the development of soccer in Meizhou in the history of the history of the prehistory. The head of the expert group of the argumentation, the chairman of the Shenzhen Hakka Civilization Exchange Association, Yang Honghai, said: to create a special zone for soccer at the bottom, an important point is to refine the soccer energy of Meizhou and even the Hakka, and to promote the soccer civilization. Meizhou soccer is the combination of our people's energy, Hakka energy and soccer civilization; the revival of soccer can not be completely commoditized, but also need to explore and refine the soccer energy and civilization with its own characteristics.
At the end of the 70s, Wang Huiliang (back row, fourth from right), Chi Minghua (back row, second from right), Yang Ning (back row, fourth from left), Huang Debao (back row, second from left) entered the provincial youth team to bear the guidance of the coach Xian Dixiong (back row, first from right), and in the following years, they became the international footballers representing the peak of the soccer in Meizhou (photo credit: Wang Huiliang).
Meizhou, as the birthplace of modern soccer introduced to the mainland of China, its more than 140 years in the Chinese football
The ball has an irreplaceable position in the history of the development of the late 19th century, the Frenchman Bian and the German side of the Zhi in the Meizhou City, Wuhua County, Changbu Town, Yuankeng village to establish a church school - Yuankeng in the library, and in the school to teach students to play soccer. This is now the earliest record of modern soccer education in China's historical records. Oral history based on Meizhou soccer academic research results and literature, systematic organization of the process of soccer development in Meizhou since 1873, reviewing the history of soccer in Meizhou for more than 140 years, and oral history of the interviews constitute a reading control, enhance the comprehensiveness and completeness of the content.
Through the previous history can be seen, Meizhou soccer has experienced glory, but also in China's operational soccer era suffered adaptation problems and began to go downhill. After the marketization of Chinese football
Football salons need the financial support of advertisers and shareholders to have a chance to maintain excellent competitiveness. Meizhou is located in the mountainous region of northern Guangdong Province, and its economy is in the middle and lower reaches of Guangdong Province, making the soil for the development of professional soccer relatively barren. Gradually, Meizhou disappeared from the mainstream soccer discussion in China.
Teenagers playing soccer in the field (Photo credit: Meizhou Sports Bureau)
Homework soccer unfolds to rewrite the face of soccer in Meijo
According to the industry statement, now Meizhou soccer from the beginning of the domestic soccer community attention, it is with Chen Yingming, deputy director of the "ten-year plan" as a starting point.
"Ten-year plan" puts forward "revitalize the 'hometown of soccer', polishing the 'hometown of soccer' brand" policy The city of Meizhou in the future to pay close attention to the development of soccer operations to set the tone. Later, Meizhou has introduced Meizhou City on accelerating the development of the implementation of soccer (2013), Meizhou City Football Comprehensive Reform Plan (2015), Football Civilization Industry Layout Planning Plan (2015), Meizhou City Revival of Football Three-Year Action Plan (2017), Meizhou City Football Medium and Long-Term Development Plan (2020-2050) (2020), Meizhou City Football Special Zone Construction Plan (2021), and Meizhou City Football Special Zone Construction Plan (2021), and Meizhou City Football Special Zone Construction Plan (2021). Soccer Special Zone Construction Plan (2021) and other guidelines, the deployment of Meizhou soccer development operations is increasingly detailed.
In February 2021, the latest release of the Meizhou soccer special zone construction plan, the Meizhou municipal government of the development of soccer in Meizhou to make a phased approach to planning, industry statement will be divided into guidelines containing the construction and use of stadiums, operational soccer, soccer tournaments, talent training, youth soccer development, soccer industry, soccer city spurs in seven major areas of analysis and interpretation of the outlook.
The work in the development of work soccer has become the biggest push to bring Meizhou soccer into the national vision. From 2012 onwards, Meizhou separately to "introduced" and "built" mode, to fill the gap in the development of operational soccer. The object of the "introduction" is Dongguan Nancheng, which was established in 2003. Salon started to use Meizhou as its home field at the end of the 2012 season, and officially moved to Meizhou the following year, changing its name to Meixian Hakka. The "self-built" is Meizhou Wuhua private entrepreneur Wei Jinping funded in Meizhou city and county party committees, governments and municipal and county sports administrative departments under the auspices of the establishment of Meizhou Hakka.In 2015, Meizhou Hakka won the champion of the second division, and succeeded in entering the first division.In 2017, renamed as Meixian Tiehan Meixian Hakka also succeeded in the first division. Together with the establishment at the end of the same year and the start of the Women's Super League in 2019
women's soccer
Salon Meizhou Wuhua, Meizhou heyday a total of two A and one super soccer operation salon. Meizhou soccer has also become the Chinese football
A highly regarded rising force in the scene.
Meizhou Wuhua Women's Soccer
2020 Season Family Portrait
(Photo credit: Meizhou Wuhua Salon)
Despite the fact that in 2020, Meixian Tiehan, which has been renamed Guangdong South China Tigers, closed due to the holding company's own financial situation, Meizhou Hakka and Meizhou Wuhua continue to fight in the Chinese First Division and Women's Super League respectively. The two salons are located in Meizhou City, Wuhua County, industry statement dedicated to Wuhua soccer industry in-depth panoramic analysis, concluded that "Wuhua has become a bridgehead for the development of soccer in Meizhou," the conclusion, and depicts the Wuhua soccer breakthroughs to work as a hand to promote the soccer industry in full bloom process.
The industrial statement pointed out that the adaptation of operational soccer in Wuhua landing, Wuhua's fundamental soccer facilities construction level has increased dramatically, including the completion of the national county-level stadium in the highest specification of the Wuhua Olympic Sports Center Huitang Stadium, the State General Administration of Sports issued the first batch of sports and leisure characteristics of the country's pilot projects in the town of Wuhua Hengpi soccer town, the Wuhua Hakka Elite Football School, which is located in the town.
Meizhou Hakka Men's Soccer Season 2021 Family Photo
(Photo credit: Meizhou Hakka Salon)
Huitang Stadium eventually became the home of the two salons, soccer town is the practice base of Meizhou Hakka, itself funded by Wei Jinping, Wuhua Hakka football school for Meizhou Hakka selection of talent, the construction of echelon needs to build, it can be said that all the supporting products of the work of soccer. And these packages also drive up the whole Wuhua soccer atmosphere.
For example, Huitang Stadium can accommodate 27,000 spectators, compared to the two salons original home stadium Wuhua County Stadium significantly upgraded, but also drive the ball market development. Especially in women's soccer
On the other hand, Meizhou Wuhua women's super competition even attendance reached three thousand people, far better than other as long as dozens of hundreds of the attendance rate of the district, see Wuhua soccer insights by virtue of the place to promote and achieve a certain degree of release. Another example is the soccer town is not far from the center of Wuhua County, the town's artificial grass soccer field will not only daily open to the fans, increase the number of fans to play football place options, but also become the Wuhua all kinds of amateur soccer leagues, school soccer leagues of the stadium, active local grassroots soccer atmosphere. And then the implementation of elite education Wuhua Hakka Football School, the demand for a wide range of talent selection, and ultimately with the Wuhua County Sports School to establish a priority delivery of talent cooperation mechanism. Driven by this, Wuhua Sports School has increased its investment in venues, teachers and other aspects, and then enhanced the level of local cultivation of soccer seedlings.
Overlooking Huitang Stadium (Photo credit: Wuhua Olympic Sports Center)
Operational soccer has led to a complete change in the image of local soccer, and is not just appreciated by the locals. After the outbreak of the new Crown Pneumonia epidemic, all levels of operational leagues were organized in a tournament system. Meizhou became one of the tournament zones for the 2020 season of the Central League, and in fact, from the competition venues, practice venues to accommodation, they are all concentrated in Wuhua County. The soccer town becomes the core of the district, and in addition to supplying practice fields and dormitory buildings to the participating teams, it also transforms one of its venues into a competition venue for the Middle League. In this way, the daily actions of the teams in the Meizhou district are within a 20-minute drive, making it more convenient to move around than in other districts. The field teams stationed in the Meizhou district, also therefore, marveled at the perfection of the Wuhua soccer facilities, so that the Meizhou soccer in the operation of the competitive level outside the new development, further perceived by the outside world.
The four major points of the district and county differentiation to explore the development of the pathway
Meizhou job soccer development, the main use of "village sage" strength. Meizhou Hakka's capitalist Wei Jinping, Guangdong South China Tiger's capitalist Liu Shui, Meizhou Wuhua's capitalist Zhou Huiquan, all of them are Meizhou entrepreneurs. Meizhou's soccer insights make this group of entrepreneurs have a fierce soccer sentiment. After Meizhou proposed to revive the "hometown of soccer", they are active in joining the team to give back to the local soccer.
Although the development of professional soccer relies on funders to invest real money, support from the government level is also very important. In addition to the economic incentives provided by the city treasury to salons that have achieved excellent results, administrative cooperation is even more critical. For example, the Wuhua County government invested 900 million yuan to build the Olympic Sports Center, for salons to build practice bases to find land, issued hundreds of millions of yuan of bonds for the construction of soccer town roads, water and electricity and other ancillary projects, have become an important booster of the development of the local work of soccer.
According to the industrial statement, in addition to the operational soccer, from the city of Meizhou to the subordinate counties (cities and districts) various government departments, according to their own actual situation, launched a variety of useful measures to promote the development of local soccer. County level, Meizhou has a total of four major soccer counties (cities, districts), respectively, Meijiang District, Meixian District, Xingning City and Wuhua County. This research in addition to the panoramic study of Wuhua, but also on the Meijiang, Meixian, Xingning conducted a directional study to discover a number of local unique experience.
For example, Meijiang District in the youth soccer "education and sports integration", the school soccer tournament "District Governor Cup" and the District Games linked to the results of the District Governor Cup counted into the District Games results statistics, prompting schools to spontaneously active development of school soccer. This further drives the development of social soccer youth training organizations, making Meijiang become the most outstanding county in Meizhou market-oriented youth training development.
For example, Meixian District, despite experiencing the blow of the closure of the original Central A salon Guangdong South China Tiger, but relying on the resources of the district's R&F Football School, the formation of a brand new salon Meixian District Four Thirty-Three Soccer Salon, to participate in the 2020 season of the Championship League in the name of the "Meixian Athletic". Although Meixian Athletic failed to obtain a ticket for the 2021 season, Meixian County's professional soccer has gone from strength to strength. The local iconic stadium Zeng Xianzi Stadium may welcome the first professional league team in the near future.
Meixian Sports School Women's Soccer
Players in practice
Photo by Luo Ranfeng
For example, the city of Xingning has opened up a new pattern in the construction of soccer stadiums.In 2020, a total of 84 social soccer stadiums will be built in Xingning. After the completion of the city has a total of 289 soccer venues, meaning that the number of soccer venues per 10,000 people in Xingning reached 2.47 blocks. This can not be the national soccer
The stadium facilities construction plan (2016-2020) 0.5 blocks / 10,000 people, the overall plan of the spatial layout of the construction of soccer stadium facilities in Guangdong Province (2017-2020) 0.72 blocks / 10,000 people of the policy of several times, in Meizhou counties (cities and districts) is also ranked among the top.
From the municipal level, Meizhou's unique experience is even more abundant. The single specifically invested funds, entrusted to a professional third party to produce this municipal soccer industry research statement, is endowed with forward-looking initiatives. 330,000 words of Meizhou soccer operations seminar statement, not only summarizes the results of the development of Meizhou soccer in recent years, itself is also the performance of the results of the development of soccer in Meizhou.
Meizhou Hakka can not super, it is still too early to say, but the past ten years of Meizhou soccer development dynamic, indeed make Meizhou soccer environment is new. The study statement does not shy away from saying that the future of Meizhou soccer is still subject to a variety of subjective and objective conditions, including the limitations of Meizhou's own geographic environment and the Chinese football team.
Ball industrial environment change. But from a prehistoric point of view to see the development of soccer in Meizhou, Meizhou to create a soccer special zone, both to develop the hard power of soccer in Meizhou, but also to dig deep into the connotation of soccer civilization in Meizhou, refining the energy of soccer in Meizhou, highlighting the soft power of the process of soccer, and this prehistoric discovery and refinement will also create a special zone of soccer in Meizhou to provide inexhaustible power and solid support. Chen Yingming, deputy director on behalf of the Meizhou soccer people to express the determination: "revival of the 'soccer township' road, must unswervingly go on, no matter what difficulties may be encountered in the future, we have always been convinced that the Meizhou 'soccer township 'In the generation of Meizhou people's best efforts, will be developed into a 'soccer special zone', from small to big, from big to strong, looking at the country, not only let Meizhou shine brightly, but also for the Guangdong face color."
