Sports Business Issue 2607, Welcome to the leading sports industry information channel!
Global Sports Marketing Things TOP10, we make the most detailed and efficient combing of the most important sports business information such as corporate brand marketing funding, business collaboration, athletes' personal endorsement, media broadcasting rights, sports event hosting rights and so on in the world in a week, and inventory the domestic and international sports marketing things TOP10 in a week, and provide professional reference opinions for you.
We welcome your attention and valuable comments, you can leave a message or inquiry to our back office. Below is a summary of the Top 10 global sports marketing and things that didn't make the cut from July 18th to July 25th.
10. 2024 Paris Olympics
Tie-up with Decathlon Race-funded revenues have reached 600 million euros
On July 18th, Decathlon announced that it will become a member of the 2024 Paris Olympics.
Official partner. The Paris Organizing Committee and Decathlon share the same ambition: to make the Paris 2024 Olympic Games
To create a festive, popular and unifying event dedicated to the development of sport for all in France.
Through this collaboration, Decathlon wants to share the values of sport, vitality, respect, kindness and transcendence with as many people as possible and pass them on to the younger generation. So that everyone can go through the Paris Olympics
and Paralympics to vibrate, desire and feel all the emotions associated with sports.
Now, the Paris Olympics
Cisco, Decathlon, FDJ, Le Coq Sportif, PricewaterhouseCoopers and DXC Technology have been signed up. event-funded revenues reached €600 million, but have not yet reached the €1.1 billion mark.
9. Citi China joins hands with NBA
My country will open a series of promotional activities
On July 19, Citibank (China) Limited and NBA
We jointly announced the establishment of a marketing partnership. The partnership will be accompanied by a series of co-branded campaigns. Citi China will organize a series of co-branded campaigns around the NBA
3X three-player basketball challenge, including a series of tournaments and activities to open up innovative marketing planning, and as the official marketing partner to participate in the depth of the identity.
It is reported that Citi China will also bring the NBA
The elements are integrated into areas such as marketing and customer experience activities, delivering more surprises and benefits to Citi China's customers. Citi and NBA
Our collaborative fan interaction activities will also be announced consecutively.
8. Korean actress Jeon Ji-hyun becomes the spokesperson of FILA Elite Sports
July 19th news, South Korean actress Jeon Ji-hyun became FILA elite sports spokesman, officially joined the FILA upscale sports fashion family.
FILA will work with Quan Zhixian to show the elite women's wise demeanor and extraordinary aura, interpreting art with temperament, driving fashion with culture, and carrying FILA's high-grade aesthetics into every detail of elite women's lives.
7. Konami Officially Announces Neymar
Become the spokesperson of the "Live Soccer" series.
July 21, 2012 - A few days ago, Japan's Konami Corporation announced that Brazilian star and Paris Saint-Germain striker Neymar
will be the face of Konami's soccer game Live Soccer series. Neymar
Express excitement about this collaboration.
In honor of the collaboration, Neymar
The "Iconic Time Series" will be added to the live game, and the content will be available in the "eFootball Live Soccer 2021 Season Update" and the handheld game "eFootball Live Soccer 2021". The content will be available in "eFootball Live Soccer 2021 Season Update" and handheld game "eFootball Live Soccer 2021". (See: Live Football is Free, Live Football is Dead? )
6. Luzhou Laojiao joins hands with TEAM CHINA/China's national team to greet sports energy with a century of craftsmanship.
On July 19, Luzhou Laojiao officially announced that it has become the honorary sponsor of TEAM CHINA/China's national team, and its products have become the special celebratory wine for China's national team. In the future, Luzhou Laojiao will, as a representative of China's brand, help TEAM CHINA China's national team to fight in the world arena, together with China's sportsmen and women, clinking glasses to greet the glory of the country!
When Luzhou Laojiao hand in hand with TEAM CHINA / China's national team, the two sides will form a strong synergy in the future, will be on the world stage to write more China's glory time! (See: Hand in hand with TEAM CHINA China's national team, Luzhou Laojiao cheers for China's glory)
5. Moore's Manor handball game became China's national women's soccer team community game partners
On July 20, Moore Manor Handicap and our women's soccer team
Officials announced the collaboration, officially became China's national women's soccer team community game partners to help China's women's soccer team
Going to Tokyo. (read more: Interdimensional link to our women's soccer team)
! Moore's Manor wants to take advantage of the Olympics.)
Moore Manor as a national phenomenon level community game, once to a wide range of players left many wonderful and deep memories, this time and China's women's soccer team
The cross-border "hand in hand", is the two sides according to the brand's central audience and brand positioning to achieve a two-way choice, Moore Manor / Thunder game hope to take practical action, for China's women's soccer team
Bringing in a more youthful audience base and dedicating ourselves to the sustainable development of sports in our country.
4.Vivo officially becomes the official sponsor of China's national women's volleyball team
July 19th news, vivo officially announced that it has become the official sponsor of China's national women's volleyball team. Previously Vivo has funded FIFA and UEFA.
Vivo will accompany our women's volleyball team
Going to the 2020 Tokyo Olympics
I'm a witness to the fact that our women's volleyball team
Re-creation of splendor. Just as our women's volleyball team
head coach Lang Ping
Said: "Even if it is squeezed to the Jedi, but also want to exhaust the last bit of strength to fight again, this is the women's volleyball energy, not necessarily win the championship, but always have a champion's heart."
3. Co-branding our spaceflight! The "cool" Pathfinder takes to the skies!
On July 21, Pathfinder joined hands with China's aerospace - space creative brand co-branding, China's first outdoor technology space tide brand - "Space Pathfinder" officially set off. (See: China's aerospace co-branding, "cool" Pathfinder to the sky)
As the first stock of domestic outdoor sports, Pathfinder in this year's "Shenzhou XII" manned spaceflight mission, assumed the astronauts cabin overalls, casual wear, sleeping bags, and many other products of the research and development mission. The launch of the "Space Pathfinder" series of products, the top aerospace science and technology achievements into its own, playing a new height of China's space cross-border joint name. The bustling rich streets will also set off a storm of space and fashion trends.
2. English Premier League
The Return! Lovecraft Sports becomes the 2021-25 Premier League season
Exclusive new media broadcast channels
On July 21st, Aiki Sports announced to the public that it has a partnership with the English Premier League
The league formally reached a collaboration to become the exclusive new media broadcasting channel of the English Premier League in mainland China and Macao, and will live broadcast the four seasons of the Premier League from 2021/22 to 2024/25.
League's full schedule of matches. Following the broadcast of Euro 2020 by Aki Sports
After that, the Premier League
will be successfully picked up in August.
Together Aiki Sports will continue to broadcast La Liga
World Cup
Asian qualifiers (Top 12), AFC Champions League and other headline soccer matches. Love Qiyi Sports has gathered a number of top soccer matches in the world soccer world, fans can enjoy the most abundant one-stop content service in the channel, and continue to enjoy the experience of soccer matches. (For more information: Take the Premier League)
4-year exclusive copyright! Lovejoy Sports smoothly takes over the UEFA Europa League
1. The Tokyo Olympics officially kicked off! Japan's top tennis player Naomi Osaka lights the main torch.
On the evening of July 23, the 2020 Tokyo Olympics
The opening ceremony opened at the National Athletic Stadium. 2020 Tokyo Olympics
The opening ceremony, themed "Moving Forward" and "United by Emotion," deliberately emphasized equality and inclusion at a time when the world is threatened by a new epidemic of coronavirus. (Read more: Thirty Years of Pale! Who's to blame for the Tokyo Olympics opening ceremony being reduced to a trolling session? )
In the much-anticipated lighting of the main torch, Japanese tennis star Naomi Osaka was the final torchbearer to light the main torch. The main torch of the Tokyo Olympics is inspired by Japan's famous Mt. Fuji, with the ball on top representing the sun.
It means the sun.
Shine on Japan. After Naomi Osaka lit the main torch, representing the Tokyo 2020 Olympic Games
The curtain is officially raised.
In addition, on the afternoon of July 21, the 138th plenary session of the International Olympic Committee was held in Tokyo, Japan, where the meeting declared that the 2032 Summer Olympics
The host city is Brisbane, Australia.
International Sports Marketing Summary
◆ Profile Company Footprint Becomes Phoenix Suns
Home Title Sponsor
July 18th sound bite, Phoenix Suns
Owner Robert Savall has announced that he is changing the name of the team's home stadium from the Tolkins Dick's Resort Hotel to Footprint, a materials company dedicated to reducing the use of disposable/short-term plastic products, thereby creating a healthier planet. plastics to create a healthier planet.
Robert Savol has NBA
solar
and the WNBA
The two Mercury teams, both of which share a home court, and before that, the Phoenix Mercury were more popular with local fans, winning three WNBA
Overall winner.
◆ Into the paddock! TikTok and Aston Martin Racing reach content collaboration
July 18th news, recently, the F1 Aston Martin Kochi team and TikTok reached a collaboration, TikTok became the team's "official creator partner", the brand logo will also be displayed on the AMR21 car.
In terms of content, Aston Martin Racing will collaborate with TikTok's in-house creative staff and channel community to explore opportunities to participate, including exclusive communicative output for the team's new account.
◆ ESPN extends Wimbledon contract for 12 years through 2035
July 19 news, recently, Disney's U.S. broadcaster ESPN will continue to broadcast the Wimbledon Grand Slam tennis tournament, the two sides have renewed the contract for 12 years to 2035. It is reported that the new agreement between ESPN and the tournament organizer All England Lawn Tennis Salon (AELTC) will take effect in 2024, when ESPN's existing contract will expire.
From 2024 onwards, all stadium coverage will be supplied via the ESPN+ streaming service. In addition, the OTT channel will provide exclusive live streaming of qualifying matches and all ancillary content produced by the AELTC, such as movies, classic matches, highlights and press conferences.
◆SeatGeek Becomes Official Ticket Collaboration Partner of the Brooklyn Nets
July 19 (Bloomberg) - SeatGeek, the New York-based mobile ticketing provider that recently replaced Ticketmaster and became an NBA
Official Ticket Collaboration Partner of the Brooklyn Nets and their home arena, Barclays Center.
As part of the agreement, Bucks parent BSE will utilize SeatGeek's enterprise software to bolster its back-office skills, which will allow venues to handle hundreds of events per year and better understand demand in real time. For fans, the company's digital ticketing channel will allow them to purchase, transfer and scan tickets using their mobile devices.
◆ MLB and MasterCard Extend Multi-Year Agreement to Open Multiple Deep Collaborations
On July 20, MLB and MasterCard renewed their multi-year partnership. MasterCard will also reportedly provide MLB fans with more advanced payment skills through close collaboration with MLB, point-of-sale providers and stadium concessionaires.
MasterCard will also continue to collaborate with MLB to provide customers with a "Priceless" experience that brings fans closer to the passion of the game, both at home and on the field.
◆ Arsenal
Collaboration reached with blockchain provider Chiliz
Arsenal, July 23rd, Audio
In collaboration with Chiliz, a blockchain provider for the sports and entertainment industry, $AFC worth of fan tokens were launched on the Socios.com app.
Through collaboration, Arsenal
Fans will have access to participatory opportunities on Socios.com for $AFC Fan Token holders, including the opportunity to influence the Saloon in a series of interactive polls on various resolutions each season. Fans will also be able to access Salon-related content and experience Socios.com's geo-location and augmented reality feature, "Token Hunt".
◆ Leeds United renews collaboration with JD Sports
JD Sports became Leeds United's first official sleeve sponsor last year, and now the two sides have extended their partnership for another year, the July 23 news reports.
For the new season, JD will be the official retail partner of Leeds United, with the club's shirts and tracksuits being sold in stores across the UK, Europe and the US through an 'extensive distribution program'.JD has more than 3,000 stores in 20 territories around the world, including some of the club's key markets.
SPORTFIVE helps Valentine's Brewery and Borussia Dortmund to reach contract extension!
On July 23rd, Valentine's Beer and Borussia Dortmund held a contract renewal ceremony and the release of Valentine's Beer's new fruit beer in Shanghai.
