Sports Business Issue 2604, Welcome to the leading sports industry information channel!
Wen|Liu Menglong
Sports Business Reporter
In the early hours of July 22, the much-anticipated "world's number one league", the English Premier League (EPL), was launched.
The issue of domestic rights ownership for the new season has finally been settled. Aqiyi Sports officially announced its partnership with the English Premier League's
The league reached a collaboration that will see the former become a Premier League
Exclusive new media broadcasting channel in mainland China and Macau, and live broadcast of the four seasons of 2021/22-2024/25.
League's full schedule of fixtures. Following the 2018/19 season, the Premier League
Returning to the Edgewood Sports Pathway after two years.
Influenced by many factors such as internal and external environments and shopping mall quotations, the Premier League in the past decade or more
Domestic copyright prices can be described as a roller coaster like ups and downs, both tongue-twisting three seasons of 721 million U.S. dollars of the sky, but also a single season of only 10 million U.S. dollars of the bottom of the price. With the post epidemic era sports rights mall previously existed in the huge bubble has been unlimited burst, to the Premier League
Prices for the headline races represented are also destined to return to rationality day by day.
From $721 million over three years to $10 million in a single season, the EPL
Domestic copyright prices experience big ups and downs
In 2010, relying on IDG capital and new Yaday Media together investment, the emergence of the new English sports in the establishment of the beginning of the smooth acquisition of the three-year cycle from 2010 to 2013 season of the English Premier League
China rights. At that time, China's sports rights were experiencing a period in which the Premier League
for marking a significant drop. And the Chinese Premier League achieved by New England Sports
The price of the rights is $30 million for three years, or $10 million for a single season. That's a price drop of up to 50 percent from the previous three-year cycle.
During the 2010 to 2013 cycle, New England Sports had been able to sell the Premier League at an average price of $1 million per season in the
Copyright distribution to as many as seven cutting-edge Internet channels, but it is still difficult to change the predicament of not being able to make ends meet. Now, in addition to a few Internet channels are still defending, most of them no longer exist. And the 1 million dollars that was regarded as a sky-high price can now be called the price of cabbage.
In this situation, New England Sports is still going off the beaten track to increase its commitment to the English Premier League.
In 2012, New England Sports renewed its Premier League contract for RMB 1 billion.
The domestic rights for the six seasons 2013-19 are RMB 167 million (about $24.5 million) for a single season. It is important to realize that in the previous world sports rights mall, the agreed single cycle was three years. New England Sports has pioneered the English Premier League
The sale of copyrights in the world's shopping malls is a precedent, and at the same time, the Premier League will be
Copyright prices are raised to new heights.
6 Season Long Contract, New England Sports Pioneers Premier League
Pioneering sale of copyrights in the world market
In November 2016, Suning Group's PPTV Poly Sports picked up the English Premier League for $721 million ($700 million in live streaming rights + $21 million in on-demand rights, equivalent to about 4.967 billion yuan)
2019-22 three seasons in mainland China and Macao exclusive all-media rights. The deal still holds the domestic record for single sports copyright fees, making people sigh with infinite regret at the "madness" of the money at that time. But regrettably, with the English Premier League
Officials in early September 2020 announced the early termination of the contract with PP Sports, the sky-high price of the rights contract failed to "have a beginning and an end".
September 17, 2020 in the 2020/21 Premier League season
"Premier League after 'naked' round
Officials announced a partnership agreement with Tencent, which has secured the remaining 372 Premier League matches from the second round of the season.
The league's exclusive all-media rights for mainland China and Macau. According to several media reports, the fee is only US$10 million for a single season.
Once upon a time, encouraged by the national policy of Document 46, Chinese sports giant players once spared no expense to seize the copyright resources of foreign events. But in the new crown epidemic catalyzed by the copyright bubble was burst early, and blindfolded and wildly run the era will never come back.
While this acquisition of the next four seasons of the Premier League by Lovejoy Sports
The price of the domestic new media rights has not been disclosed to the outside world, but in accordance with its past on the Premier League
West Liga
The head event copyright operation method, can simply confirm that it will still be distributed to other channels. It is worth mentioning that, in addition to the traditional streaming media channels, in recent years in the sports copyright mall action frequently short video channels, the same will become the new cycle of the Premier League
Potential distribution targets for copyright.
And following the acquisition of the next four seasons of the Premier League by Love Sports
Exclusive new media rights in China, including the new cycle of the English Premier League in the UK home country and its important world markets.
The rights sale has also come to an end for the time being. (Extended reading: £5 billion over 3 years! Premier League
Renewal of the copyright of the Township at parity )
England Premier Soccer League
All Season Pass products go live for Euro 2020
Making AIC Sports Reap the Word of Mouth
For the vast Premier League
Fans, the most concerned about the price of watching the game through the authentic channel, illustrating the formation and picture circulation and the way to watch the game and other issues.
In 2013, New England Sports in the Internet to open the domestic sports copyright payment mode in the process of launching the team "diehard pass" product, not only get the user widely acclaimed, but also triggered the non-football project mainstream league have to follow suit. To this day, 68 yuan can watch 38 games of the value of the team "diehard pass" is still by the fans to talk about and even unlimited nostalgia.
In order to meet the needs of the vast number of fans watching the game, Aqiyi Sports Premier League
The All Season Pass product is now live as of July 22nd. English Premier League
All Season Pass not only allows you to watch all of the 2021-2022 Premier League season
Race, you will also enjoy the rights and benefits of features such as ad-free, 1080P50 fps HD live streaming, multi-language instructions, and stubborn trial viewing. The product is now available at a limited time 7.2% off the pre-sale price, saving you $90.
Through Euro 2020
Baptism, love Qiyi sports as a tournament new media broadcast channel, in this summer delivered a satisfactory answer, and gathered a huge number of domestic soccer users. Among them to Huang Jianxiang, Su Dong, Jin Xiangkai, Liu Yong, Xiong Bingjie and other soccer celebrities and Cai Huiqiang, Liu Yue, Xu Liang and other professional soccer people composed of the ace description team, for the vast number of users to provide a high-quality, professional Euro Cup
Commentary. And the Premier League
Explain whether first man Jen will return to the Premier League after one year
Description of the stage, much awaited. (Extended reading: English Premier League)
"Radio" debut, James!)
With the early years of New England Sports period and BTV Sports, Five Star Sports, Power Sports, Guangdong Sports and other local television stations to build up a good relationship, the new season of the Premier League
The league is expected to be presented on the television side. This is a great blessing for viewers who are accustomed to the traditional TV channel viewing habits.
Beijing time on August 14, 2021/22 season of the Premier League
The league is about to reignite. In addition to the traditional BIg6 giants for the championship throne and the Champions League
In addition to the seat of the tiger eyeing, to Leicester City, West Ham United, Everton as the representative of the middle class team will also strive to play spoiler, the same promotion horse Brentford's performance is also worth waiting for. After two years of watching the Premier League again on the Aqiyi Sports channel.
League, are you ready?
Note: Images used in this article are from Lovecraft Sports and the internet
