Sunday, April 19th, Year of the Snake

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Chelsea beat Man City to win Champions League after nine years

Beijing time on May 30, 03:00, 2020 / 21 season Champions League final in the Dragon Stadium opened the fight, Chelsea 1-0 force Manchester City, Munt assist Havertz goal, Chelsea won the Champions League for the second time. Manchester City suffered consecutive defeats against Chelsea in their last 3 matches.

This is the 3rd time that a Champions League final has been played between two Premier League teams. Tuchel has beaten City twice since taking over at Chelsea, and the last time he won 3 or more in a row against City was in 2009. Pep Guardiola has defeated Chelsea more times than any other team in his career. Chelsea, who won the Champions League in 2012, have reached their 3rd Champions League final. The last time City won the European Cup was 51 years ago.

Los Angeles Lakers extend contract with Staples Center for 20 years

The Lakers have officially announced that they have officially reached a contract extension with the Staples Center. According to information obtained by the Los Angeles Times, the two sides will extend their contract for 20 years. That is, Staples Center will serve as the home of the Lakers until the 2041 season.

The Lakers have used Staples Center as the team's home for the last 21 seasons. This contract extension expresses the two sides' commitment to each other. It's worth noting that Staples Center is currently the shared home of the Lakers and Clippers. However, the Clippers' new home court project is now under construction and is expected to be operational in the 2024-25 season.

Kappa's first concept store opened in Sanlitun, Beijing.

On May 29th, the first brand concept store of Kappa, a century-old Italian fashion and sports brand, was grandly opened on the first basement level of Sanlitun South in Beijing. The new Kappa concept store in Sanlitun South integrates the classic elements of Italy, the birthplace of the brand, and takes the brand logo Omini back-to-back as the inspiration for its planning, positioning it as the first Kappa brand concept store in China, aiming to bring customers a more upscale, customized consumer experience, which is another milestone in the Kappa brand's rejuvenation and advancement.

The thirteenth in China! Jinan Sunac Cultural and Tourism City Officially Opened

On May 29th, Jinan Sunac Cultural and Tourism City was officially opened with ten major industries. This is also the thirteenth cultural tourism city laid out by Sunac in China.

As Shandong's first mega city complex integrating civilization, travel, sports, commerce, conference and exhibition, Jinan Sunac Culture & Tourism City has attracted attention from all walks of life since its opening. In terms of planning and industry, Jinan Sunac Culture & Tourism City has a super volume of about 5.5 million square meters, and a layout of 10 joyful industries, including Sunac Mall, Sunac Lotus, Sunac Water World, Sunac Sea World, Sports World, Hotel Cluster, World Conference Center, Grand Theater, Jinan Sunac World Sports Center, Riverside Bar Street, and other ten cultural and tourism industries.

Marketing Collaboration

SPORTFIVE welcomes new funding companion Trivago for Chelsea

Lagardère announced that SPORTFIVE/Lagardère Sports, as the exclusive global partner of Chelsea Football Club, has helped Chelsea and Trivago, the world's leading travel and lodging platform, to reach the official funding of the training shirt chest advertisement collaboration, and will work together to develop the world's sports market. The partnership will be officially launched at the end of the 2020/21 Premier League season, and Trivago's brand logo will be featured on the chest ads of Chelsea's men's first team, women's first team and youth teams. Starting in July, Chelsea fans around the world can sign up to participate in the Let's Go campaign jointly organized by Chelsea and Trivago, which will provide fans with unique experiences, such as offline player meet-and-greets, Chelsea tasters, and Trivago's luxury boxes at Stamford Bridge.

Industry News

Lekue opened the sale of 2499 yuan smart fitness mirror "100 mirror war" war escalation

2499 yuan, which is the pricing of the Lekue list of the first home smart fitness mirror.May 29, Lekue home fitness new brand LITTA was officially released in Hangzhou, where together with the release of the LITTA MIRROR, and the launch of a limited period of time, limited to 1999 yuan spike pre-sale, which is also the lowest price of the domestic shopping mall of the smart fitness mirror.

In explaining the pricing strategy of LITTA MIRROR, Lekue founder and CEO Han Wei showed that the smart fitness mirror is only a part of the home fitness services, or even just a solution in a ring, Lekue hope to make the price of the smart fitness mirror to the ultimate cost-effective, earn "users move up" money.

In recent years, the fitness mall is bustling with activity, the most notable of which is the home fitness needs of the family born of intelligent fitness mirror. Nowadays, in the discussion about the smart fitness mirror, questioning is presented from time to time, the focus of the question is whether the value of the user experience brought by the smart fitness mirror is higher than the exorbitant price paid by the user, and some people even feel that buying smart fitness mirrors is a tax on IQ, "fitness mirrors can't only have the hardware, there is no content, or the logic of the operation is unreasonable, resulting in the impression that it gives people negative value products. " He feels that the probability of smart fitness mirror will prove "value for money" in the country, as it is generated in foreign countries. "Today's problem is actually trying to make the value of the fitness mirror product." Han Wei indicates.

It is understood that in terms of craftsmanship, Lekue sought out the domestic head manufacturers. Although the mall is still in the stage of needing to cultivate and grow, LITTA MIRROR, as a first-generation product, has shown full sincerity in pricing and craftsmanship standards.

Lekue is also the first intelligent fitness mirror brand in the domestic market that shouts "do not rely on hardware to earn money, rely on the provision of content and services to earn money".In 2015, Lekue entered the fitness industry with a relatively low profile, and became the fifth in the world and the first in the country in 2019 with the planning of 450 offline directly-managed gyms. "Lekue has completed the operational capacity of fitness services through offline gyms, in which the SOP, supply chain, course development, coach management and training are reusable in the home fitness scene." Han Wei emphasized that these are the core advantages of LITTA MIRROR in the competition in the mall.

WOC requires Olympic competitors to sign danger endorsements

Sina Sports cited Kyodo news agency reported that the World Olympic Committee (IOC) held a meeting with athletes to exchange opinions around the Tokyo Olympics, where the impact of the new crown epidemic is feared, on the 27th, and the letter of endorsement, which stipulates that participants in the Olympics are obliged to sign, has been questioned. The "rule set" that summarizes the new crown epidemic prevention measures for the participants states, "Since the danger and impact may not be completely excluded, it is required to agree to the duty to participate in the (Olympic) Games with pride."

The head of the IOC responded that "no government or health department can give assurances about infectious diseases. This is a risk that we should all take", emphasizing that the submission of endorsements has always been the practice. The U.S. Athletes' Commissioner noted in a question-and-answer session with IOC President Bach that "many people find it questionable that athletes are required to submit a letter of endorsement. I don't recall (in past Olympics) ever having to sign a letter of endorsement for the summer heat or the new crown." Bach replied that he had "also had to sign" for the Olympics in which he competed, and IOC operations chief Duclair predicted that the final version of the rule set would be released in mid-June. The April version 2 will be amended to include more specifics on the testing regime and restrictions on movement. A decision on the maximum number of spectators affecting the rulebook is likely to be made in the first half of June.

French Open opens with special steel statue for Nadal

May 28 news, the French network for the 13-time champion of the tournament to create a steel statue in France local time on Thursday to unveil, this statue is 3 meters high, nearly 5 meters wide, the underground part of the depth of 2 meters. The official website of the French Open said that this year, Roland Garros in order to "no one before, difficult to come after", in the French Open to write the history of the players made this statue.

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