We are pleased to announce that SPORTFIVE/Lagardère Sport, as the exclusive global partner of Chelsea Football Club, has helped Chelsea to reach an official partnership with Trivago, the world's leading travel and accommodation channel, for the practice shirt chest advertising, and will work hand in hand to develop the world's sports market. The partnership will be officially launched at the end of the 2020/21 Premier League season, and Trivago's brand logo will be featured on the chest ads of Chelsea's men's first team, women's first team and youth teams. Starting in July, Chelsea fans around the world can sign up for the Let's Go campaign jointly organized by Chelsea and Trivago, which will provide fans with unique experiences, such as offline player meetings, Chelsea training opportunities, and the Stamford Bridge Trivago luxury box viewing experience.
Echo Li, Managing Director and Global Senior Vice President of SPORTFIVE/Greater China, said: "SPORTFIVE is honored to assist Trivago in reaching a partnership with Chelsea for practice shirt chest funding! Chelsea is an iconic soccer club in the world of soccer, with a strong fan base and an aggressive approach to business development. This commercial collaboration is not limited to traditional sports marketing, but is an innovative combination of sports and tourism in the digital era, and we are happy to see more and more brand sponsors who are deeply committed to the field of pen and strong sports IP hand in hand. In the future, we will continue to deepen our collaboration with Chelsea, and assist in the iterative advancement of its globalization affairs in all aspects."
In November 2020, SPORTFIVE reached a global exclusive collaboration with Chelsea Football Club of the English Premier League, acting as a sponsor for Chelsea's new practice jersey chest advertisement, providing partners with global brand exposure. In less than half a season, SPORTFIVE assisted Chelsea in contacting many brands to match the brand's marketing strategy with top soccer IP assets, and finally selected Trivago as the sponsor of the practice shirt chest. Trivago's collaboration with Chelsea is a perfect combination of soccer and tourism, and has successfully brought together soccer fans from all over the world through a creative and emotional integrated marketing campaign.
Trivago becomes Chelsea practice shirt chest ad funder
To celebrate the success of this collaboration, Stamford Bridge was transformed into Stamford Beach on May 20, where the landmark Stamford Bridge stadium was transformed into a tropical island for a day on the beach. surfboards in a collaborative display. Soccer and tourism were harmoniously integrated in this event, with Chelsea manager Tuchel, men's soccer captain Azpilicueta and women's soccer representative Magdalena Eriksson showing off their practice equipment for the new season.
Chelsea's new season practice kit on display
Axel Hefer, CEO of Trivago, said: "Trivago is passionate about soccer, which for us is not only a sport and entertainment, but also a way of life on a daily basis. So when we were told about the opportunity to work with Chelsea, we were delighted to accept. Watching exciting matches with the important people in our lives, exploring new destinations on away trips, or winning a World Cup - soccer and travel bring us joy in similar ways. It's great to be able to join forces with Chelsea to make it all happen, Let's Go!"
Guy Laurence, Chief Executive of Chelsea Football Salon, said, "We are all looking forward to the moment when we can once again be free to travel, whether it's to watch Chelsea play or to get away from home for a much-anticipated holiday, and it's great to welcome Trivago as part of the Chelsea family. We are very proud that Chelsea's men's, women's and youth teams can wear the Trivago logo on their practice kits."
Beijing time on May 30th 3:00 am, 2020/21 season Champions League final will be held in Porto, Portugal, Dragon Stadium, Chelsea will be with Manchester City to grab the Champions League title, the "Premier League civil war" is about to start! Chelsea, under the rule of Tuchel, has already killed Manchester City this season, and may have a certain advantage psychologically. So far this season, Chelsea in the Champions League scored 22 goals and lost 4 goals, the defense end can be described as appropriate outstanding, according to the previously released final list, Chelsea has an injury in the body of Kante and Mendy two players will be able to play.
