This summer, the World Cup champion Argentine men's soccer team came to the new stadium to play a friendly against the Australian men's soccer team, garnering great attention and providing fans with an exciting duel.
But is that all there is? Of course not, it's just the beginning. It is understood that on the 11th day of this year, the new industrial stadium will usher in another international duel, that is, the "Hongqiao Cup - U.S. team tour of China" Beijing Guoan versus Panama men's football team. Undoubtedly, this match is another positive attempt by Sino, Guoan and NIS: as a commercial match player, Guoan will get the appearance fee as long as it is successful, and NIS can get the venue rent to solve the operation and maintenance problems. Sino Group has been promoting the teamwork model between Guoan and New Industry Stadium, doing its best to benefit the club and the stadium.
But the fact is that it's not just the National and New Works that will benefit from the C&W push?
Since Beijing Guoan was taken over by Sino Group, the club and the stadium have been embracing new attempts and challenges since the completion of the sports renovation, which is in line with the Sino Group's philosophy.
Since entering Beijing Guoan Football Club in 2017, Zhonghe Group has been pushed to the front of the stage, but they are still trying to keep the tone of doing practical things and new things, shouting the slogan of "people's soccer, not RMB soccer", and bringing back the 2018 FA Cup Championship to Beijing in a low-profile way. In response to the demand for a "neutral name", they have spent a great deal of money to remove the "Zhonghe" from the club's name, keeping the iconic "Guoan" name and signboard, and striving to update their youth training methods. The club's youth training program is being updated.
The same is true for new sports. Zhonghe's creative team joint venture model has quickly brought the Beijing ball market back to its golden age, with an average attendance of 40,000 per game to become the first home stadium in Asia. 200,000 square meters of commercial space will be completed this year, and the investment will be put into use next year. This means that the stadium is not only a stadium where games and performances can be held, but also a high-quality commercial sports, culture and tourism complex combining 200,000 square meters of commercial space and an urban park.
Zhonghe Group is determined to lead the new direction of technological exploration, and the "Industrial Meta-Universe" released in July 2022 has been selected as one of the "China Digital Model Project", becoming the benchmark application scenario of Internet 3.0 in the Chaoyang District.
Relying on core assets such as landmark projects and head sports intellectual property, the company integrates core resources such as sports, entertainment, business and technology, and focuses on the "new economy integrating digital and reality". I believe Zhonghe, Guoan and New Sports will get better and better next year, and ultimately benefit the whole Beijing!
