According to a surging news report, Yan Peixue, deputy general manager of the Chinese Super League Company, said in an interview that Chinese Super League fans are mainly composed of well-educated people with a certain economic purchasing power.
Yan Peixue said: "We have done a lot of fan surveys. On the one hand, fans between the ages of 19-39 are the mainstay of the Chinese Super League's fan base, and generally have a good educational background and financial purchasing power.
On the other hand, in terms of sponsors' brand awareness, more than 80% of fans are familiar with the league sponsors, love the sponsors' brands more than other brands in the same industry, and trust the quality of the sponsors' companies' products more. Even more than half of the fans are more willing to buy their products and services because they pay more attention to the sponsors."
Yan Peixue went on to say, "The Chinese Super League not only helps sponsors to quickly build brand awareness, but also promotes the services and products of the sponsoring brand through information delivery and various interactive behaviors, thus establishing credibility in the market and achieving more consumer conversions.""
