May 26 news, Chevron's fuel and lubricants business in Greater China marketing director Yu Shaoli accepted the surging news interview, and said that at present, it seems that the choice of sponsoring the Chinese Super League is a wise move.
Last December, Chevron signed a three-year deal with the Chinese Super League to become its official sponsor. Yu Shao Li said, "From the brand's point of view, it needs to choose a sports sponsorship program with a wide audience, and in China, soccer is obviously the clearest choice." Over time, we believe there will be room for sports to grow even more broadly. We expect consumer interest levels in sports and soccer to pick up gradually."
Yu Shao Li said of the next partnership, "To better support the growth of the league and soccer in China, we have entered into a three-year partnership with CSL to ensure an emotional connection with our fans in the time to come."
Yu Shao Li has averaged around 20,000 spectators in the first eight rounds of this season's Chinese Super League. He said: "The popularity and speed of recovery of the ball market this year is better than we expected, so we have made the right choice so far. Both the popularity of the opening ceremony and the popularity of local ball markets such as Chengdu and Shanghai on social media have definitely exceeded our expectations."
On the question of whether the costs will be recovered, Yu Shao Li said: "In fact, I don't think it is necessary to calculate the real revenue. With the popularity of the CSL in China and our determination to develop with the league over the long term, we remain confident in the overall revenue of the brand in the end. The development of soccer is a long-term process and we want to grow with Chinese soccer."
Yan Peixue, Deputy General Manager of the Chinese Super League Company, finally expressed his gratitude to the sponsors, saying: "I sincerely thank the sponsors for their support to the league, as Chinese professional soccer has encountered a lot of difficulties at the moment, and the support at this time is especially important to the league. The professional league has fully restored home and away matches this year, which is not only a restoration, but also a reconstruction.
In terms of cooperation with sponsors, the league and clubs attach great importance to all aspects of daily communication, realization of rights and interests and innovative interaction with sponsors. They are committed to optimizing services, paying attention to details and actively innovating interactions in order to achieve all-round cooperation online and offline to ensure that they live up to sponsors' expectations of the league."
