Chengdu Gold Medal Market reproduced the first game of the new season at Phoenix Hill Soccer Stadium. In addition to the 39,686 fans who gathered to shout, the entire soccer stadium was lit up with a light show after the game. People raised their cell phones, lit up the stars and chanted in unison. heyjude".
At this moment, coupled with Chengdu Rongcheng's first win of the season, the sound of "Rise and Shine" is loud and clear. This is the scene Chengdu Rongcheng FC is looking forward to. The aim of "Fighting for a Better City" is to spread a positive soccer culture and city culture to the fans, so that everyone living in the city can feel the charm of soccer, which is also the original intention of Chengdu Rongcheng soccer players.
"Rise up!" A slogan is the framing of an era. Almost 30 years ago, the professional league took its first step from Chengdu, and the adult AA era took the world by storm. Today, Chengdu's gold medal market still exists, nearly 30 years later, China's professional league has experienced those people, those things, a cycle, from the starting point back to the starting point. 30 years, the direction of the development of professional soccer is still worth exploring, from the ignorance of the toddler to the years of "rise". Chengdu Rongcheng, the "new Sichuan soccer team", is the pathfinder of this era of change.
Soccer is also a city culture
Chengdu is known as the "Land of Heavenly Capital", meaning the most suitable place for human life. It is now also known as the "City of the Universiade", and in a few years it will join the ranks of the "World's Famous Cities for Sporting Events".
"Chengdu needs such a soccer team." Since you want to be a famous sports city, you have to have a soccer team with some influence and leadership, which is what the city needs. Ordinary people need it too. "There are so many fans here who like to flock to the field to watch matches, and that shows the demand for people to watch soccer matches." Chengdu Rongcheng Football Club is co-funded by Chengdu Xingcheng Investment Group Co. and Chengdu Derry Football Training Center. Since its establishment, the Rongcheng Football Club has taken the city's development as its center, the promotion of excellent sports culture as its responsibility, and the carrying of the city's soccer dream as its mission.
For example, for the first match in the South Stand, the club created a "performance stage" for a group of children, the Chengdu Rongcheng Red Scarf Cheering Station, made up of 520 students. The children were very excited and thrilled to be there, and their feelings about soccer were completely different from watching the game on TV. "In fact, the first purpose of arranging this activity for the children is not to watch the game, but to feel something positive, upward, sunny and healthy through this hot soccer atmosphere, and at the same time, to lay a solid foundation for the club's youth training industry." In the view of Hibiscus Football Club, as a state-owned team, this is also a kind of social responsibility.
At future home games, the club plans to provide stands not only for children. For example, depending on the time of year, on People's Police Day and Nurses' Day, arrangements will be made for special groups to watch the matches when conditions permit. "In Chengdu, there are a lot of people who quietly give to the city." Like the club's slogan "Fight for a better city", even cleaners, repairmen or couriers are contributing to the beauty of the city. "Let more people enter the soccer stadium and experience the culture and charm of soccer. At the same time, so that people can know that there are so many silent heroes behind the city, who are quietly contributing in all walks of life.
In addition, in order to pull the interaction with the fans, the club has built a special sales place for selling soccer peripheral products. This is a brand new business development of the club this year: to cooperate with a third party and authorize the brand, and the latter will design, develop and produce related products. In this regard, the club pays great attention to the appearance and functionality of the products. At the same time, it fully considered the age structure of the Chengdu football market and fans, and designed a more open, in line with the young people's fashion brand, which is also a way of thinking for the comprehensive development of the Chinese Super League match day economy.
Online, the club is also planning to launch a sales mini-program. In addition, the soon-to-be-built Chengdu Xingcheng Jiaozi Soccer Park, which covers an area of 100 acres, will be one of the main battlegrounds for peripheral products in the future. It will become the second home of the city of Rongcheng, where the retail concept will then be deeply embedded. It is estimated that, including online and offline, as well as other ways, the Rongcheng club can realize millions of revenue in selling soccer peripheral products in the coming year.
As for tickets, it's a major source of revenue for the club. Now, the season package for the Hibiscus team has been snatched up. Based on the estimate of an average attendance of 30,000 people, the ticket revenue for a year is also 50 to 60 million dollars. That's still quite expensive for a club in the post-golden dollar era.
Layout of the "soccer plus" model
As a soccer club, Chengdu Rongcheng proposes to focus on the layout of "soccer +" sports new economic model and diversified cross-industry development in order to establish the club's self-blood-supporting function while making every effort to improve the team's performance. In this regard, the club hopes to become a model of revenue balance for Southwest soccer and even Chinese professional clubs.
The so-called "soccer +" concept, is a "1" + n "project layout. The "1" refers to Xindu Xingcheng International Soccer Sports Park, which covers an area of 650 acres. Under the guidance of high-quality construction of park city demonstration area practicing the new development concept, through the application of intelligent and low-carbon technology, it will create a theme sports complex integrating professional soccer training, sports rehabilitation, sports events, and sports scene consumption, and create a vibrant scene of Rongcheng's soccer training base camp and sports carnival micro-vacation. The "n" refers to the Chengdu Xingcheng Neighborhood Soccer Park series, including the Green Axis Chengdu Xingcheng Soccer Park, which currently resides in Hibiscus City. At present, Base 7 in the park is used by the first team. As the first demonstration project to be built, it is the club's first "Internet Celebrity Football Park". The project is fully linked with the park's greenway, integrating soccer, fitness plaza, children's play and other functions. Lot 6 of the park has been in trial operation since the end of 2020, and has organized various matches and activities, which have been well received by the public. There is also the Xingcheng Jiaozi Soccer Park under construction.
What is the original intention of making a soccer park? According to the introduction of the club, firstly, it is to provide the public with the opportunity to enjoy soccer, feel soccer and integrate into soccer; secondly, it is to disseminate the soccer culture and city culture; thirdly, it is to enable the development of "professional sports + mass sports" to fly in tandem with both wings, which has its own focus and complements each other effectively; fourthly, it is to introduce the minority sports and consumption scenes to diversify the operation of the park project. Fourthly, to introduce minority sports and consumer scenes to diversify the operation of the park program.
In addition to the "1+n" in the project layout, Hibiscus Club is still promoting the digital sports industry with "Chengdu Sports Brain" as the core. In the industry, the club is also actively exploring "soccer + culture", "soccer + real estate", "soccer + tourism", "soccer + medical", "Football + Education" and other new economic systems. According to the club's assumptions, Chengdu can be one of the options for future sports rehabilitation, not only as a treatment place for soccer players' sports rehabilitation, but also for other sports teams including athletes from all over the country and even East Asia.
In the golden dollar era, the development of Chinese professional clubs has never been on a virtuous track. The exploration of Hibiscus footballers is undoubtedly the direction of the Chinese Super League's pursuit of healthy, stable and sustainable development. As the club said, the purpose of "promoting the deep interaction between the sports industry and urban development, and continuously improving the self-blood-creation function" is to become a model for Chinese professional soccer clubs to break even, and to realize the corporate vision of "China's top-class, world-class professional soccer club for a century". The goal is to become a model for Chinese professional football clubs to achieve "China's top, world-class centennial professional football club".
Of course, as a state-owned team, the club recognizes that there are many benefits to relying on a well-run, well-branded state-owned company. First, empowerment plays a big role. For example, the construction of soccer bases and parks is not planned from its own starting point, but with the help of the group's many think tanks, "with soccer at the center and a modern business model." This has led to the establishment, operation and support of a soccer club with great support and many advanced design concepts. In addition, getting sponsors can be a great boost, even to the extent of 1+1>2. Last year, for example, the number of revolutionary associations grew.
Chengdu ranked first in the second round of the Chinese Super League (CSL) in terms of attendance for the eight matches (39,686). 30 years ago, people were amazed at the gold-medal market here, but now, everything is a fixed label. Chengdu soccer players are seeking to have a higher level of influence on Chinese professional soccer. In the post-golden dollar era, the Chinese Super League needs a hot market with a new path to sustainable development. 30 years ago, Chengdu was a witness to the spring breeze of the A.A.; 30 years later, Chengdu's soccer will be tasked with setting off a new spring breeze.
Suddenly, the Chinese professional league is about to stand up, still without vicissitudes and still majestic. People continue to contribute to Chinese soccer with full enthusiasm. When the spring wind blows, don't forget to roar, "Football, rise!"
