On April 16, the first round of Chinese Super League matches were all over. According to Sports Weekly, the number of official sponsors and partners of the Chinese Super League decreased from 11 to 8, and 5 teams failed to sell chest ads.
The opening match of the 2023 Chinese Super League was played by Beijing Guoan hosting Meizhou Hakka. For the first time in the history of the Chinese Super League, the first team from a small county "went to Beijing to catch the examination". Surprisingly, the Meizhou Hakka players' bare jerseys with no advertisements on them really didn't fit in with the visual feast staged by the new workers. What's even more embarrassing is that there is more than one Chinese Super League team with bare jerseys. For example, the promoted horse Nantong Zhiyun, Qingdao Hainiu, Shenzhen team. The Tianjinmen Tigers have printed the team's name on their chests, and it's clear that advertising on their chests doesn't sell. A few days ago, overseas teenager Efirdin just released an advertisement for a jersey wearing a Swedish super club.
This year, the number of official sponsors and partners at all levels of the Chinese Super League dropped to eight from 11 last year. Although the league's title sponsor Ping An of China renewed its contract, the amount of sponsorship fell by half this season. It is evident that the restoration of home and away matches has not immediately eased the investment difficulties of the Chinese Super League.
Sports Weekly said the Chinese Super League hopes that as the league gets on track, by improving professional governance, increasing the transparency of the game, and improving the viewing value of the game, the value of the Chinese Super League brand can only be gradually increased.
