After three years of silence, the enthusiasm of fans has returned with the return of sporting events offline. After CBA tickets sold out and Sudirman Cup final tickets sold out in seconds, the return of the home-and-away system in the Chinese Super League has also ushered in "retaliatory ticket purchases".
On April 15, the Chinese Super League will officially open for the 2023 season. At that time, the opening ceremony of the CSL will be held in the new stadium, and the opening ceremony will be held between the hosts Beijing Guoan and Meizhou Hakka.On April 11th, Beijing Guoan started the first round of loose ticket sales, and in only 5 minutes, all the booths were sold out.
Fans' enthusiasm for tickets increases rather than decreases as club annual ticket prices generally rise
According to incomplete statistics of large sports business, 14 clubs in the Chinese Super League have sold annual tickets for home games. Although the price of annual tickets for clubs in the Chinese Super League has generally risen this year, the enthusiasm of fans to buy tickets has not decreased, but increased.
While tickets for the opening match were snapped up, Beijing Guoan also set a new record for annual ticket sales.On March 29, Beijing Guoan began selling annual tickets for its home matches. General annual tickets are priced at 2,400, 2,000, 1,800, 1,500, 1,200, 1,100 and 950 yuan. There is also a parent-child annual ticket, with children under 12 years old enjoying half-price when using a second annual ticket. After just 15 minutes, Guoan sold more than 10,000 units. As of this writing, 25,000 annual tickets for Beijing Guoan's home stadium "New Gongti Stadium" have basically been sold out.
BGN will return to work this season. The grandstand area inside the new I stadium is divided into four levels, including the first, second, business box levels and the top grandstand. Compared to the old I stadium, the new I stadium has become more spacious, with seating expanded from 65,000 to 68,000 seats. The first row of fan seats in all four stands is only 8.5 meters away from the stadium, which will give fans a better viewing experience.
In addition, Tianjin Jinmen Tigers new season annual ticket is divided into 980 yuan and 580 yuan, only one hour on line sales of more than 1 million yuan. Shandong Taishan set of tickets of 3,600 yuan, 1,600 yuan and 1,200 yuan, the sales are extremely hot. One day's sales exceeded the total sales of all annual tickets for the 2019 season. It is understood that in order to maximize the fans' enthusiasm for watching, the club is studying increasing the number of annual tickets.
It is worth mentioning that clubs still have a large number of "inventory" tickets to digest for the new season. According to Wang Wei, senior reporter of Football Daily, in the sports business themed conversation program Community, due to the change of the Chinese Super League to a match system, some pre-sold quarterly tickets and package tickets before the 2020 season have lost the opportunity to be used. Many fans have not opted for refunds and have kept their rights and interests. Therefore, the rights and benefits of these packages should be re-fulfilled after the resumption of the home and away system. According to Shanghai Shenhua's recent announcement, all those who still hold 2020 season packages and joint tickets can exchange their valid payment vouchers for home packages and joint tickets for the 2023 season.
Sports events see "revenge buying" by fans
Three years later, sporting events returned offline, and the public's enthusiasm for watching the games swept through the major events like a storm.
The Badminton Sudirman Cup 2023 will be held from May 14 to 21 at the Suzhou Olympic Sports Center Arena. Recently, tickets for the final day of the tournament were snapped up as soon as they were sold out. According to a fan, when the 2018 Sudirman Cup was held in Nanjing, the tickets were easy to buy and there was no need to grab them. This year, he did his homework in advance, but he only got a relatively biased ticket.
The CBA League, like the Chinese Super League, has returned to home and away venues after three years, ushering in "revenge buying" by fans. Take Guangdong Hongyuan as an example, on February 16th, Guangdong Hongyuan's tickets were just sold out, and many of them were sold out quickly within half an hour. Not long ago, the Xiamen CBA All-Star Weekend was also very difficult to buy tickets, tickets were basically sold out, Liaoning men's basketball playoffs tickets were sold out in just two hours, the first game tickets were snatched, Dongguan tickets were already sold out. (Previous related reports:)
In addition, tickets for the 2023 Diving World Cup to be held in Xi'an have been looted. tickets for Saturday, April 15 at 15:30 and the final on April 16 are sold out all day, while the table tennis WTT Macau Championships, which will kick off on April 17, has sold out for the semi-finals and final day.
Not only domestic, but also the NBA, including the Women's World Cup, international sports events are also ushering in a rush for tickets.On April 11, the NBA officially announced that the league's total attendance, average attendance, attendance and ticket sellout this season were all record-breaking. The league sold out 791 games this season, breaking the 2018-19 record of 760 sold-out games; the league's stadium attendance reached 97 percent, a record. In addition, total league attendance reached 22,234,502 this season, breaking the all-time record of 22,124,590 from the 2017-18 season.
While the Women's World Cup is still more than three months away, ticket sales for the tournament are rapidly approaching record numbers. The opening match was moved from Sydney Football Stadium to the 83,500-seat Australia Stadium, which has a capacity of 45,500, in order to accommodate viewing of the tournament.1.13 million tickets were sold for the 2019 Women's World Cup, and foreign media are predicting that more than 1.5 million tickets could be sold for this year's Women's World Cup.
Global Sports Event Ticket Revenue to Reach $29 Billion by 2023
Returning fans will bring more ticket revenue to the sports market in 2023. According to a survey by Statista, a comprehensive global data platform, global sports ticket sales are expected to bring in nearly $29 billion in 2023, up 6 percent from $27 billion in 2022.More than 307 million people worldwide will spend money on sports tickets in 2023, up from 308 million in 2022. By 2027, that number will jump to more than 317 million.
Global sports event ticket revenues totaled more than $20 billion in 2019, according to data. After a two-year epidemic, European and American events are the first to return offline, soaring sports ticket sales to $27.1 billion in 2022. That figure is expected to grow by more than $1 billion in 2023 as the global epidemic opens up further and fully, reaching nearly $29 billion globally.
Looking at the different countries and regions, the United States is expected to generate more than $13 billion in ticket revenues in 2023, which is the largest single sports market in the world. The United Kingdom will be the second largest market for sporting events, with revenues of $1.83 billion, while China ranks third with projected revenues of $1.82 billion, just $10 million less than the United Kingdom, followed by Japan and Canada with $1.15 billion and $1.11 billion.
It is important to note that major tournaments may be more concerned about fans being able to return to the games than the rise in gate receipts. For the past three years, the CBA and Chinese Super League have only been able to be held on a match system due to the epidemic. Although the Chinese Super League is the first to attempt to return to the home-and-away system in 2022, only a few clubs allow spectators and strictly limit attendance. As a result, the league's box office revenues, overall commercial value and comprehensive influence have plummeted.
Fortunately, with the epidemic fully open, the main games are back offline and the fans are back on the field. They didn't feel alienated by their prolonged inability to watch the game offline, but showed their enthusiasm by selling out the game time and time again. This is undoubtedly a great start for the tournament, and the re-warmed atmosphere of the venues will once again activate sponsorship and ultimately put the commercial value and impact of the tournament back on the right track.
