In the heyday of China's professional soccer league, the Chinese Super League's dominant player, Guangzhou Evergrande, used to amaze all the major clubs in Asia. Due to its wealth, the Chinese Super League became a lever for price increases during global soccer transfers. However, with the arrival of Chen Xuyuan, he took over the management of Chinese soccer. What's the point of winning as many championships as possible? Three salary restrictions were issued, the U23 policy, which was canceled this season, was introduced to increase the playing time of local players and improve the overall strength of the national team. However, these have all proved to be useless. There is no shortcut to improve the strength of local players. Improving the youth training system and sticking to it is the only way.
In other words, the issuance of the wage restriction was indeed beneficial to the Chinese Super League, which was in the midst of a "gold dollar bubble" at the time. Appropriate and reasonable salary restrictions could have made the league run better. However, the so-called "neutral name policy" of the Centennial Music Department really defeated the CSL, and even the entire Chinese professional soccer league. Of course, I personally recognize that Chen Xuyuan's decision to implement a "neutral name" was certainly a good starting point. Because, in the world of soccer, almost all successful and established soccer music divisions have neutral names. Only a few well-known music departments have corporate names. However, the neutral name policy does not apply to the Chinese professional soccer league, at least not yet.
First of all, the Chinese soccer market is different from the foreign soccer market, and Chinese fans and foreign fans support soccer differently. Take the purchase of jerseys as an example: foreign fans basically buy legal jerseys, while domestic fans basically buy pirated jerseys. Secondly, Chinese professional soccer is also different from foreign professional soccer. Chinese professional soccer is more dependent on blood transfusion from golden masters, while foreign professional soccer can be self-sufficient and even profitable through commercial development. To put it bluntly, Chinese professional soccer is money-losing, while foreign professional soccer is at least not money-losing.
So, here's the question! Since Chinese professional soccer is losing money, why are the gold masters still willing to invest in soccer? The reason is simple. They can use soccer to expand or make profits in other areas. This is typical Internet thinking: "The wool comes from the pig, and the dog pays for it." However, the neutral naming policy directly cuts off the chain of interests of the gold owners. Without the naming rights, they throw money away for nothing. That's why the 36 teams of Chinese professional soccer announced their dissolution after Chen Xuyuan took office. In other words: public interest soccer, we can't afford to play, we don't play!
Fans who follow Chinese soccer know that even the clubs that are still playing now have had major wage arrears problems in the last two seasons. It's now mid-March and the 2023 season of the Chinese Super League hasn't started yet, mainly because the teams that have defaulted on their wages haven't completed their debts yet. The FA needs to give these teams time and try their best to complete access. Now, the FA has released the first list of clubs that have completed the liquidation of debts in the soccer industry. Among them, six teams that participated in the Chinese Super League last season, including Guangzhou, Canton, Shenzhen, Hebei, Chengdu Rongcheng, and Wuhan Changjiang, are not included in the list (have not repaid the money). Of course, of these six teams, Wuhan Changjiang has been disbanded, and according to several reporters, Hebei is close to disbanding. Some fans might say that these teams are parent companies with no money, so what does that have to do with neutral names?
Regarding this question, I would like to say: If you owe $10,000 in foreign debt, can you even get $1? If you can get $10 of exposure in the media for only $1, and that $10 of exposure could bring you back from the dead, would you? Professional soccer is professional soccer, and professional is getting profits. We often say, according to the local conditions, according to the material, as far as the current situation of Chinese soccer is concerned, there is an urgent need to abolish the neutral name and restore the title. Because, China's professional soccer has reached the fall of life and death, what can save it is to let the club's gold owner to see the interests.
Finally, it is interesting to note that the neutral name of the team can be changed at will, so how do you create a 100 year old club?
