Equally difficult is the task of "how to stop the loss in time, inject new vitality into the league, and rebuild the image of China's professional soccer." Take
China Super League (soccer league)
For example, in the past two seasons, the league was greatly compressed by the epidemic, and the centralized tournament system also made the desire of some fans to watch the game on-site temporarily frustrated, under the effect of various force majeure factors, the past two seasons
China Super League (soccer league)
The league's revenue has dropped dramatically. As Liu Jun said, "The 2020 & 2021 seasons
China Super League (soccer league)
The league has chosen the conference system, and there is much less contact with the fans. The compression of the journey has directly brought about a decline in the revenue of the league, including the copyright income. Fortunately, the sponsors' support for the league has been stable, and most of the receivables have been collected. So we have also stepped up our communication with them and tried to resist the pressure and reduce the deductions. In the new season, we will also try to save unnecessary expenses and make reasonable savings."
The job is to revitalize the league, "open source" is far more important than "save". Liu Jun explained: "Since last year, we have adopted a multi-channel sales strategy in terms of copyright collaboration. We plan to add 1 to 2 new copyright channels in the New Year. And increase revenue, expand influence, all-round progress of sponsorship income is our goal."
Liu Jun leaked that the CFF preparatory group's recent plan will distribute last season's league participation fees, which amounted to an even few million yuan each, to the
China Super League (soccer league)
Various salons. Compared to a few years ago when tens of millions of dollars
China Super League (soccer league)
Salon single-season league "bonus", the millions of dollars may seem minimal, and can not fundamentally deal with the economic crisis plaguing most of the salons, but can be in the industry as a whole suffered great difficulties in the situation of the salon "red packet", in the
national soccer team
The Association and the preparatory group of the CFL have at least expressed their sincerity in joining hands with the salons to tide over the difficulties and actively improve the situation of the league. Liu Jun said, "It's not practical to expect to use the money to deal with the long-troubled salon salary arrears, but the fee can at least assist salons to maintain basic operations, and is helpful in assisting teams to maintain normal practice."
Shi Qiang, the head of the preparatory team of the CFF, also indicated in connection with the issue of the league's competition system that the CFF has a very good chance of success.
national soccer team
The "Rescue" of the Preparatory Group of the Association and the Central Football League (CFL)
China Super League (soccer league)
The league brand" of the heart. Shi Qiang leaked, in order to fully promote the rehabilitation of the home and away match system of the work league.
soccer league
Repeatedly consulted with the preparatory team, including the salon. In his words, "as long as there is a line of opportunity, we also want to rehabilitate home and away." Shi Qiang also explained that, unlike the general meaning of the previous season's home-and-away system, the 2022 season pushed the league home-and-away system, which is a home-and-away system in the context of the epidemic prevention and control operations to maintain the norm. That is to say, it is necessary for the league to rehabilitate home games on the condition that it is based on epidemic prevention and control. He said: "For example, the league bubble epidemic prevention and management model, nucleic acid testing and other methods. We launched the 'epidemic prevention and normalization of home and away system' plan content nearly 100 pages. Before the plan came out to consult the expert group's opinion, including the health epidemic prevention department's opinion. Because once the epidemic prevention goes wrong, the impact on our league is devastating."
Guo Bingyan, head of competition operations for the CFF preparatory group, also emphasized that the new season
China Super League (soccer league)
One of the main reasons for choosing the "8+8+8+10" format for the league stage is to cope with all sorts of emergencies and extreme situations. "This is actually the most secure competition system plan that can be switched at any time (conference system or home and away system). From our operational point of view, we will certainly compete after the season
China Super League (soccer league)
The latter 3, even if the latter 2 stages of rehabilitation home and away, the league needs to return to the city. The league is everyone's league, so all parties hope that the winter will be shorter and spring will come as early as possible", said Guo Bingyan.
