"What next?" In the center
national soccer team
After the Association and the preparatory group of the CFL introduced the salon salary arrears settlement plan and penalties, how to pay back the debt, and it is to ensure normal operation on the basis of the 2022 used to pay back the arrears, pressed in the various salary arrears of the salon's heart and mouth. Although the equity restructuring has been expected, but even in the completion of the share reform of the Cangzhou Lions and Henan Songshan Longmen, the real progress has not been as smooth as imagined. In this case, the salons are looking forward to test a new open source in the business category, "at least it can't earn as little as in 2021."
come and go
China Super League (soccer league)
The saloon's revenue comes from, among other things, end-of-season dividends. In its heyday, the
China Super League (soccer league)
The league rights were once sold for 8 billion dollars for five years, and the annual dividend income of the salon could once reach 60 or 70 million dollars. This figure in the year is still a drop in the bucket, but now is a life-saving straw level. But for 2020, the
China Super League (soccer league)
The average seasonal dividend allocated by the company to salons is only 7 million, only 1/10th of the previous season, and in the last season, the figure was even lower, only a few million. The biggest income is seriously shrinking, some small and medium-sized salons can only "gnaw on the old", relying on the parent company blood transfusion to maintain operations. Therefore, all kinds of salary arrears phenomenon is endless.
Leading up to 2021
China Super League (soccer league)
One of the main reasons for the continued shrinkage of the dividend from the previous year is the change in the schedule. Making way for the Big 12 tournament made the original 30-round
China Super League (soccer league)
Only 22 rounds were played, which inevitably affected the enthusiasm of the sponsors. As for the individual salons, the reduction from 30 rounds to 22 rounds means that the salon sponsors will have less exposure for 8 matches. As we all know, in the past two years
China Super League (soccer league)
All of them are adopting the tournament system to organize the game, in this case, rare salon can have the conditions to hold offline business, fans and public welfare activities, the disclosure of the training is to become a luxury. So the exposure of the salon sponsors, mainly concentrated in the stadium billboards, but the original plan of the number of exposure less than 8 times, will inevitably affect the investment enthusiasm of some sponsors, and even no longer consider the 2022 continued cooperation, which is on many small and medium-sized salons in terms of the impact of death. So for the new season
China Super League (soccer league)
The organization, according to the reporter, the call to play the full 34 rounds is even stronger than the restoration of home and away.
Another reason for demanding a full double round robin and strongly resisting a single round robin also lies in the allocation of billboards at the stadiums. Even with the adoption of the conference system of organizing tournaments in the last two years.
China Super League (soccer league)
The distribution of billboards for a single contest is still differentiated by home team, away team, and league official categories. Relatively speaking.
China Super League (soccer league)
The official sponsors are better positioned and roll over the LED display for longer, then the home team is next and the away team is furthest behind. But if you can't complete the double round robin, the salon as the visiting team will lose a lot. Of course, in the view of some small and medium-sized salons, the biggest way to reveal the salon sponsors is still the television broadcast, especially the CCTV. Although in recent years, some network video platforms and sports APP also joined the copyright grab, but the attraction of local sponsors is really limited. "Many business executives still only recognize CCTV, but if the league shrinks are not enough to play rounds, the number of live broadcasts will naturally decline, the advertising output is even more difficult to talk about how much, the salon's open source in the coming year will also be affected." A northern salon executives told reporters.
Of course.
national soccer team
How to accomplish an increase in the value of copyrights is a central area in the fight for salvation, in the view of the preparatory groups of the Association and the CFA. 2021.
China Super League (soccer league)
The league's video rights to complete the distribution, from one to two. And according to the relevant person in charge of the new season, the sale of copyright is expected to expand another 1-2, together with the increase in the content output of the cooperation. It is understood that in this week.
China Super League (soccer league)
The company will also allocate a few million in copyright dividends, "although it may be just a drop in the bucket, but regarding the daily operation of some salons, it can still help a little."
In addition to the two points mentioned above, there is a rescue plan to restore home and away games. Since the tournament system, many salons' offline business and fan activities have ceased to exist, coupled with the fact that ticket revenues have been zeroed out, which has had a huge impact on their own marketing. And places like Beijing, Tianjin, Shanghai and Chengdu have already started to prepare for the 2023
Asian cup (e.g. soccer)
The construction of a new stadium, should be the ball market boom boom boom. On this issue, some small salons envy Wuhan and Hangzhou, which are likely to host the first stage of the new season, "People can be held at home, they have the opportunity to test the line, they have the conditions to fight for open source. What about us? This year's business development how to do? I'm afraid we still have to rely on the parent company blood transfusion to maintain the most basic operations ......"
