"Sports is a unique city card of Beijing. With a strong sports culture atmosphere and the honor of "Double Olympic City", Shougang Sports not only focuses on the basketball industry, but also devotes itself to the inheritance and promotion of Beijing's basketball culture. In recent years, Shougang Sports began to expand to the "sports +" industrial ecological chain, in addition to the strategic cooperation with Yuxi, last year also signed a strategic cooperation agreement with Qingdao Sports Industry Development Co. In May this year, Shougang Sports organized the "Shougang Cup-2024 Beijing-Tianjin-Hebei Youth Baseball and Softball Invitational Tournament". Through these activities, Shougang Sports fully utilizes its own quality sports content and event IP, expands beyond Beijing, joins hands with partners around the world, gives full play to their respective resource advantages, activates the development of cross-region culture and tourism industry, creates innovative cooperation models, creates diversified sports consumption scenarios, and promotes the innovative development of the sports industry.
On this basis, Shougang Sports has established a two-way bridge across geographical regions for the culture, sports and tourism industry. Through our own training camps as well as study and travel programs, we welcome young sports enthusiasts from all over the world to come to Beijing, the city of the Double Olympics, where they can not only experience the unique charm of Beijing as a famous historical and cultural city, but also feel the nourishment and cultivation of sportsmanship and positive energy.
After the release of ticket information for this event, many fans in the Southwest region left comments on social media expressing their excitement for a quality basketball event and a top professional team coming to Yuxi to play. At the same time, fans from other regions also "called out" for more of these events to be held in some cities! This public response has undoubtedly strengthened the confidence of Shougang Sports in exploring the industry model. Immediately after that, the Dandong stop of the 2024 Men's Professional Basketball City Challenge will be held in Fengcheng City, Dandong City, Liaoning Province from September 6 to 8, with Shougang Sports as one of the organizers. At that time, Beijing Men's Basketball will play two exciting matches against Liaoning Men's Basketball and Tianjin Men's Basketball.
"Starting with the tournament is not just limited to the tournament.
Shougang Sports Yuxi Plateau Training Base was officially inaugurated.
Using the race economy as a driving force
Innovative business model of sports content empowering venue operations.
"Going to Yuxi to watch the Central League on the weekend" has become a hot topic in soccer circles. Yunnan Yukun is now at the top of the Central League table and is a serious contender for promotion. During the halftime of the City Challenge, Yunnan Yukun players Han Zilong and others came to the field and exchanged jerseys with Beijing Men's Basketball player Zhai Xiaochuan and Zhejiang Men's Basketball player Wu Qian as gifts for each other.
As the host, Han Zilong said that although basketball and soccer are different sports, the spirit of sports is similar. This tournament is a great opportunity to promote exchanges and friendship, and we welcome you to come to Yuxi often and bring more exciting sports events to the fans here! Zhai Xiaochuan and Wu Qian also expressed their blessings to Yunnan Yukun for their home game on Sunday, hoping that they will be able to win back-to-back matches and realize their goal of reaching the Super League this season!
In addition to the Yunnan Yukun team in soccer, the Chinese team won the gold medal in the men's 500-meter tandem canoeing event at the just-concluded Paris Olympics, with one of the athletes, Liu Hao, coming from Yuxi's Hongta District. Sport has become an important city card for Yuxi, driving local economic development and urban vitality. Yuxi City has recently emphasized many times the need to "accelerate the integrated development of culture, tourism and sports with the event economy as the driving force." "Traveling with events, promoting mass sports consumption, stimulating consumption through professional events, and highlighting the advantages of plateau training" are the key development goals of Yuxi's sports industry in 2024, which is highly compatible with Shougang Sports' development direction in the deep integration of culture, sports and tourism.
Located in the center of Yunnan Province, Yuxi City has a wealth of natural conditions that can meet the needs of sports training at different altitudes, and is suitable for a diverse selection of high, medium and low altitudes. The region enjoys a pleasant climate for year-round training and has a wide range of training grounds including land, water and hilly terrain. Yuxi is the only city in Yunnan Province to be recognized as a "Sports Industry Contact Point City". In 2021, Hongta District of Yuxi City was awarded the title of "Hongta National Sports Industry Demonstration Base". In recent years, Yuxi has successfully hosted a number of large-scale events, including the China Basketball Development League, the 16th Yunnan Provincial Games, and home matches for the Yunnan Yukun soccer team. By 2023, nearly 300,000 people in the city have participated in various sports events and activities, directly promoting the consumption of sports and related industries to 85 million yuan.
In addition to the Pro Basketball Challenge and Shougang Sports' basketball, baseball and softball series, the strategic cooperation between Shougang Sports and Yuxi will not only be limited to tournaments. The official opening of the "Shougang Sports Yuxi Highland Training Base" will be an important initiative. In the coming summer, Shougang's men's and women's basketball teams will consider traveling to Yuxi for training, in order to improve their physical fitness and will in the plateau environment. In addition, Shougang Sports will also introduce professional basketball training and baseball and softball training for the training base, as well as youth baseball and softball study and training programs, fully utilizing its own sports resource advantages, and activating new sports space operation ideas through cross-regional cooperation to form complementary demand.
Shougang Sports will make full use of the resources of city oriented smart running and youth baseball and softball to promote the integration of study and training programs with the culture, sports and tourism industry in Yuxi. We will try to combine sports study and red culture tourism to create a positive cross-border cooperation model. By innovating sports content and empowering the business model of space operation, we will realize the infinite possibilities of cross-border and cross-regional operation of sports space.
