German brand Adidas has a wider layout, the main cooperation resources include the British, Germany, Hungary, Ireland, Poland, Turkey and other national delegations. At the same time, the cooperation between Adidas and the British delegation extends over its multiple sports teams, which means that one medal for a British athlete can bring Adidas one each of the competition and podium medals. Plus more national teams in judo, skateboarding, boxing, weightlifting, taekwondo, wrestling, tennis, soccer, track and field, handball and more!
and athletes using Adidas gear, Adidas has maintained a strong momentum of medal accumulation.
Chin-Wen Cheng captures a gold for tennis legend
The American brand Nike's heavy partner resources include the U.S. delegation, but do not extend very comprehensively to the various sports teams. Many U.S. athletes can only contribute one side of the medal for Nike, such as cycling (race suit from Cuore), shooting (race suit from Shoot The Moon), volleyball
(competition uniforms from Mizuno), gymnastics (competition uniforms from GK Elite) and other programs. Another strong point of Nike is track and field, the main cooperation teams include the United States, China, Kenya, Germany, Canada and so on. Athletics program has become the key for Nike to improve its catch-up efforts and once overtake Adidas.
In the end, the difference in the number of medals between the top of the table is only six sides, and it is possible that some cold or change in a localized event could cause the two sides to swap places in the rankings. In addition, Nike collected 83 gold medals, the brand with the most gold medals. So overall, Adi and Nike are still indistinguishable.
Men's Basketball Gold Medal Still Goes to the Dream Team
In addition to the effect of optimization of the statistical mechanism as reflected in the "Duo Xiong Hui", the top-ranking brands on the list are also dominated by brands with dual layout of delegations and sports teams. At the same time sponsoring the delegation and sports team two categories, the investment must be greater, the list of comprehensive statistics of the competition uniforms and medal uniforms, more reasonable to show the effectiveness of the brand to achieve high-quality exposure.
Third place went to the Japanese brand Asics with a total of 146 medals, with the main partners being the Australian and Japanese delegations, with the cooperation with the Australian delegation also extended to its sports teams. In addition, Japan has 11 medals in wrestling, so Asics, which also sponsors the Japanese wrestling team, also has a good harvest.
Japan's impressive performance in wrestling
There's another interesting little detail about Asics. Asics also sponsors the Qatar delegation, and probably for the sake of the sponsors themselves, the uniforms of the Qatar delegation and some of its sports teams have the Asics branding downplayed to a large extent. The uniforms do not hide the Asics logo, but the logo is extremely close to the base color of the fabric, making the logo almost invisible if it is not viewed in the field through light refraction. Qatar's Qassim won a high jump bronze medal, his medal suit has a similar situation, the brand logo and clothing base color are white, blending into one. However, as this was a matter of style rather than intentional concealment, the medal is still recorded under the Asics name.
In fourth place is the Chinese brand Anta, with a total of 119 medals, the main partner for the Chinese delegation and the accumulation of competition wear medals through the performance of the Chinese boxing, weightlifting, wrestling, gymnastics and taekwondo teams. This means that in sports such as boxing, every medal won by the Chinese delegation can be recorded as two medals for Anta.
Since the first day of the sports brand list update, Anta has been the top-ranked Chinese brand and has never dropped out of the top 10, which shows the wonderful performance of the Chinese delegation in this Olympic trip.
Men's team wins gold for table tennis medal sweep
Fifth place went to French brand Le Carque with 111 total medals. Again, Le Carque extended its partnership interests from the French delegation to most of its sports teams, collecting both competition and podium medals in several disciplines while France was fifth in the gold medal table as host. Le Carque also collected a handful of medals unrelated to the French delegation through its partnership with the Argentinean delegation and the women's Modern Pentathlon athletes from South Korea. Behind the brilliant figures, however, there is a major embarrassment for Le Carque. Because of its own poor business conditions, Le Carque and its parent company Airesis are cash-strapped, and even need to take out a loan from the Paris Organizing Committee in order to meet their sponsorship commitments to the French delegation.
From the actual process of the competition, it is understandable that one of the sources of pressure for Lekak to fulfill its sponsorship commitment. In addition to a few sports such as soccer, basketball, track and field, swimming, etc., the equipment supplied by Lekax covered nearly twenty winning sports, including sailing, cycling, equestrian, taekwondo, judo and other sports with a certain threshold of professional equipment technology. Both the quantity and quality of the equipment posed a significant challenge to Le Carque. However, with the French delegation making a big splash on the field of play, will Le Carque be able to compete at the Paris Olympics?
What about reaping positive word-of-mouth afterward and getting a chance to turn things around in the marketplace?
Men's 4×100 meter medley relay France defeats China for silver medal
Looking at the top five on this sports brand list, the clean slate is full of brands with deep coverage of resources from delegations to sports teams. From the entire Olympic Games
In terms of the process, Adidas, Nike, Asics and Lakac have been at the top of the brand list since the early stages, with each of the four brands topping the list on the first four competition days. Subsequently, Adidas Nike two strong and other brands to pull away from the distance, Anta in the Chinese delegation of a number of breakthroughs in the support of the counter overtook Luckuck. In the end, the brand that was able to invest heavily in synchronizing the resources of the head delegation and sports teams was Paris Olympics
The leading brand on the Sports Brand Value List.
Record-breaking! 13 Chinese brands on the list!
The sixth place on the list was occupied by the Chinese brand Peak. Pico is the highest ranking brand to delegation resources, a total of 28 gold, 23 silver and 25 bronze. For a long time, Peak's Olympic marketing strategy is to focus on delegation cooperation, this competition was announced for the cooperation of 11 delegations, before the game issued a "Peak Army" to compete for more than a hundred medals of bragging rights. The total number of medals recorded on the final sports brand list was 76, which basically reflected the good harvest of each delegation sponsored by Peak.
Brazil won the women's soccer championship
silver medal
Delegations that supported Pico in winning medals included New Zealand, Brazil, Romania, Belgium, Slovenia and Algeria. Pico has also officially ranked the "Pico Army" on the medal list, but the numbers are not the same as the Sports Business sports brand list. There are two reasons for this. The first is that some of the medals for the uniforms were not included in the Pico version of the list, such as the bronze medal for the men's basketball team from Serbia. The second is that the sports brand list is based on the principle of "seeing is believing", some theoretically sponsored by brand A, but when athletes use brand B clothing in the competition or awards, the sports brand list will record the relevant medals under the name of brand B. The Pico version of the statistics did not exclude similar medals from the list. Similar cases have not been excluded from the Pico version of the statistics.
Chinese brand Li Ning ranked 16th with 19 gold, 5 silver and 5 bronze medals totaling 29 medals.Li Ning's partnership resources focused on sports teams, including the Chinese shooting, diving and table tennis teams. At the Paris Olympics
At one point in time, all of China's gold medals came from Li-Ning sponsored teams. But again, according to the "seeing is believing" rule, medals won by teams not sponsored by Li-Ning are recorded under Li-Ning's name. In the shooting events, rifle competitors wear heavy shooting suits. Most of these suits come from Capapie, a professional Indian shooting brand, so medals such as the Chinese delegation's first gold medal, the 10m air rifle gold medal for Huang Yuting/Sheng Lihao, are recorded under Capapie's name.
Chen Yiwen wins gold on women's 3-meter board
As the competition entered the later stages, it began to appear that non-Chinese team related medals were pocketed by Li Ning. For example, the Indonesian athlete who won the gold medal in men's 73kg weightlifting wore Li-Ning apparel both during the competition and when receiving his award, contributing two medals to Li-Ning. The Indonesian delegation collected 2 golds and 1 silver, and all athletes wore Li Ning uniforms when receiving their awards.
Also in the latter part of the competition, there are more opportunities for Chinese brands such as 361°. 361°'s main partner resources for this year's competition are the three Central Asian delegations of Kyrgyzstan, Tajikistan and Turkmenistan. Wrestling at the Paris Olympics
In the second half of the competition, Kyrgyzstan played its role as a wrestling powerhouse, taking one silver and four bronze medals, with Kyrgyz athletes wearing 361° uniforms on the podium on almost every wrestling day. In the end, 361° collected 2 silver and 7 bronze medals, all in the podium uniform category.
Uzbekistan's (left) still boxing for silver
In addition to Anta, Pico, Li Ning and 361°, there are several Chinese brands on this sports brand value list, totaling 13. This is the largest number of Chinese brands on the Summer and Winter Olympics brand list since the sports brand list was produced by Sports Big Business.
The welcome multi-line strikes by Chinese brands were linked to the Chinese delegation's own breakthroughs in a number of events. In the canoeing stillwater event, China collected two golds, and Xu Shixiao/Sun Mengya even defended their title in the women's double sculls 500m event and set an Olympic record in the semifinals. The canoeing hydrostatic team is sponsored by Badiri, the own brand of Dongguan Vizhi Trading Co.
Xu Shixiao/Sun Mengya defend their title brilliantly
The Chinese women's field hockey team tied its best Olympic record with a silver medal in Paris. The sponsor of the Chinese field hockey team is ITOI, which has been working hand in hand with the Chinese women's hockey team for eight years, so it can be said that they have been in the same boat in the past and are now picking up the fruits together. Ou Zixia, the captain of the Chinese women's hockey team, has also become a member of the Chinese delegation at the Paris Olympics.
The flag bearer of the closing ceremony shows the heavy significance of this women's medal.
Chinese women's song (in red) regained their Olympic silver medal
The Chinese delegation harvested the first gold or first medal in history in three events: freestyle scooter, rock climbing and breakdancing, driving and national team
Collaborating Chinese brands are on the list. Freestyle cycling became an Olympic sport for the first time in Paris, and the historic first Olympic gold was won by China's Deng Yawen. Deng was accompanied by bossini.X, the sports line of Hong Kong-based fashion brand Bossini.X. bossini.X is the overall sponsor of the Chinese cycling team, and if the Chinese cycling team also puts on Chinese speed in events such as the track race, the number of medals won by bossini.X could go even further.
Image source: bossini.X
With the brand slogan "Just for Climbing", Kailash accompanied China's rock climbing team to compete in the second consecutive Olympic Games. With speed climbing becoming a separate medal sport for the first time, China also realized zero breakthrough in the Olympic climbing competition. Deng Lijuan and Wu Peng successively won the silver medal in speed climbing, and the gap between them was within 0.1 second, which was just a hair's breadth away from converting the two silver medals of Kailash into gold medals.
Photo credit: Kellogg's
The "X" logo of Xtep has always been familiar to the people of China. In the field of sports, "X" is often the representative letter of "extreme sports", and the breakdancing, an extreme sport that debuted in the Olympics, had a bright scenery belonging to Xtep. As the sponsor of the Chinese breakdancing team, Xtep witnessed Liu Qingyi, "671", win the first bronze medal in breakdancing in Olympic history.
Liu Qingyi (in blue) played against American players
Biyinlefen, which is advancing towards the creation of a "global centennial famous luxury goods group", has been awarded three consecutive Olympic Games.
Sponsorship of China National Golf Team
The Chinese women's team on behalf of Lin Xiyu is also a "three-time veteran". On behalf of the Chinese women's team to play Lin Xiyu is also the Olympic "three dynasties old". She played in the Rio Olympics
scored the first women's hole-in-one in Olympic history, and in Paris finally made it to the podium, winning a bronze medal. Three Olympic Games
China won the second bronze, and Bienvenu was a witness to it all.
Photo credit: CGA
There were three other brands on the list, with Calmec being the sponsor of the Moroccan delegation, which collected a gold through the men's 3,000-meter steeplechase run, and also a bronze in the focal event, soccer. Professional badminton from Taiwan Province of China
Outfitter Victor sponsored Malaysian star Lee Tzu-Cha, who ended up wearing Victor gear on the field and won the bronze medal. HODARLA, another integrated sports brand from Taiwan province, was at the Tokyo Olympics.
With Chinese Taipei athletes to compete in archery events, while in Paris was Chinese Taipei gymnast Tang Jiahong competition draped on the body, two consecutive Olympic Games
Make it to the top of the sports brand list.
Top: Morocco receives men's soccer
bronze medal
Next: Zika Lee and Wiktor have been working together for a long time
The fact that so many Chinese brands are shining in Paris not only reflects the strong vitality of China's sporting goods market, but also highlights the continuous improvement of Chinese brands themselves in terms of quality, brand power, diversity and marketing relevance. We believe that in the future we will see Chinese athletes supported by more different brands of equipment on the field of competition, and we will also see Chinese brands being chosen by more outstanding athletes from around the world.
Speedo leads an army of professional draping brands
Measured by the medal sources on the list above, the Olympic marketing layout of 13 Chinese brands can be roughly categorized into four types: first, layout of both delegation and sports team resources; second, layout of delegation resources; third, layout of sports team resources; fourth, layout of sports team resources and focusing on specific categories of events.
The more than one hundred brands on the Sports Brand Value List are also largely categorized according to this. The largest proportion of these brands is in the fourth category - brands that specialize in specific sports. We can refer to these brands simply as "specialty brands", meaning that they have well-established brand power and expertise in their respective sports, and basically have not crossed over to other sports.
On this list, the highest ranking "professional brand" is the swimming equipment brand Speed Tao, with 57 medals ranked seventh. Including synchronized swimming, diving, water polo, and marathon swimming, the number of medals in swimming is 49, and there are certain professional barriers between swimming equipment and other land sports equipment, so swimming professional brands have a greater advantage in accumulating medals on the list of sports brands. In addition to Speedo, Arena also ranked relatively high, with 45 medals ranked 11th on the overall list, second among professional brands.
Speedo's main partners are Australia, Canada, the Chinese swim team and several American athletes (the Americans do not have uniforms, they wear their partners' equipment), as well as France's Marchand, who dominated the pool at this year's event. Arena's partners, on the other hand, are Team Italy, Team Hungary, and athletes from France, South Africa, and the United States. In addition, Xu Jiayu took silver in the men's 100-meter backstroke, and Hong Kong's He Shibei won two bronze medals, both wearing Arena's swim trunks and suits (Xu Jiayu in the relay events back to the national team).
(of Speedo equipment). Medals have also been won by both brands in diving, water polo and marathon swimming.
Pan Zhanle Champion Bully
Ariana was only overtaken out of the top 10 by Puma in the final moments of the 16th race day. While Puma is popularly perceived as a generalist brand - i.e. one that supplies specialized products in multiple disciplines - yet almost all of Puma's medals on the sports brand list come from track and field. Puma's main partners are Jamaica, St. Lucia, Grenada delegation, and these countries are mainly through the track and field to harvest medals, so Puma in a number of track and field events are at the same time to take the medal of the leading suit and race suit.
Combined with the experience of producing previous sports brand lists, SportsBiz looked at the performance of specialist brands in a number of other sports, and as a result some stayed strong this year, while others plummeted.
The ones who managed to hold on to their positions were Allstar in fencing and Bioracer in cycling, with the same number of medals as in the Tokyo Olympics.
The difference is small. It's just that because the Paris list has added the medal uniforms to the statistics, more brands that work with stronger delegations have risen to the top of the list, and accordingly the specialty brands have been pushed down the rankings.
Belgian rider in a Bioracer
Among the brands that have significantly reduced their medal counts, the most prominent is taekwondo brand Daedo, which has fallen from 19 in Tokyo to seven in Paris. Daedo, a Spanish brand of combat sports equipment, has particularly shone in past brand lists with its taekwondo program. But it lost its share of the Paris list mainly to KPNP from South Korea. The latter has 12 medals, compared to three in Tokyo.
Battle between KPNP (in blue) and Daedo players
Also in spectacular decline was water sports brand 2XU, which went from nine medals in Tokyo to failing to make the Paris list. 2XU, which mainly provides tights and other equipment for water sports such as sailing and rowing, unfortunately failed to make the list this time. Zhik, another brand common to sailing, went from 8 medals in Tokyo to 4 in Paris. It's a slightly different story to 2XU, as SportsBiz actually found that Zhik gear is used a lot among sailors, but the brand logo is often obscured. It's possible that this is because Zhik emphasizes the brand logo more in the style of its everyday products, whereas the Olympics
There are strict requirements for the size of the sportswear brand logo. In order to be compliant, athletes can only cover up the Zhik logo.
Since there is from something to nothing, naturally there is also from nothing to something. For example, the Australian brand 776BC was created by the Beijing Olympics
Founded by rowing silver medalist Cameron Mackenzie McHarg, its name was inspired by the fact that the first ancient Olympic Games were held in 776 BC.776BC at the Paris Olympics
Six medals were collected through the performances of the New Zealand and US rowing teams.
Capapie, the shooting apparel brand mentioned earlier, soared from 3 medals in Tokyo to 14 at this year's event. As seen in the actual competition, Capapie was the choice of almost all air rifle shooters.
Capapie has also tallied up its own contest winners, the
Paris data is consistent with the brand list, Tokyo data is different
Photo credit: Capapie
But it doesn't seem to be a sudden increase in Capapie's share, but rather the fact that riflemen's shooting jackets generally don't have a distinctive brand logo, whereas this year's tournament Capapie shooting suits were designed with a logo that was much easier to distinguish, and thus easier to count in the list. Combined with the fact that fewer competitors chose to cover up the logo than in Tokyo, the brand founded by former Indian shooter Rane was able to move up the rankings.
Interesting trivia about the brand fight at the Paris racecourse
With over a hundred brands on the list, there must be a lot of great brand stories behind them. Sports Business has extracted some highlights and interesting ones to share.
Introducing the mysterious North Korean branding first. Ever since the North Korean mixed doubles table tennis duo knocked out Japan's Kina Hayata/Toshikazu Harimoto duo, the branding on the chests of North Korean athletes' apparel has begun to generate attention in the big business of sports. But as we all know, North Korea's system is special, and with little local public information available on the internet, the truth about this brand may be difficult to unearth as well. However, with a dedicated spirit of research, sports business searched for Korean-language information and learned that the uniforms of the North Korean delegation and the sportswear of players of table tennis and other sports were originally produced by the Mangyongdae sportswear factory in North Korea. The garment foundry was supposed to have been an important source of foreign exchange for North Korea, however in 2017, the United Nations Security
The Council banned the export of textile products from the DPRK, resulting in the operation of local garment factories being affected. It is against this backdrop that the Mangyongdae Sportswear Factory has transformed itself into a manufacturer of sportswear products for supply to the country.
Sportswear produced by Wanjingtai Sportswear Factory
Photo credit: SPN
Finally, SportsBusiness searched through a series of keyword combinations and learned the Latin spelling of the North Korean brand, Dansang, from the Korea Daily, the only English-language media outlet to reveal the spelling of Dansang. Korea Daily should be the only English-language media outlet to reveal the spelling of "Dansang," and Sports Business is likely to have the honor of being the first Chinese-language platform to provide an overview of Dansang.
Then talk about a "lost and found" brand. In the women's free gymnastics competition, the U.S. team won the bronze medal through a post-event difficulty score appeal that allowed the Americans to add points. Upset, the Romanian team appealed to the Court of Arbitration for Sport (CAS), which ruled that the U.S.'s on-the-spot appeal exceeded the one-minute time limit set by the Fédération Internationale de Gymnastique (FIG) and that the appeal was invalid. The U.S. competitor's extra point was canceled and the Romanian competitor regained the bronze medal. The medal was credited to GK Elite, the competition suit worn by the U.S. competitors, and Nike, the lead suit, on the previous sports brand list. And after Romania's successful redress of grievances, the race suit medal was changed to the name of the Romanian runner's Christian Moreau. However, the exposure of the award ceremony has been occupied by the United States players, the United States players were deprived of the bronze medal, the award ceremony, but will not be organized under the medal, the medal suit is recorded as "no brand".
GK Elite-sponsored U.S. reaps rich rewards in gymnastics.
But a bronze medal was denied
"Lost and found" followed by "more can be won". This year's event has a number of events where medals can be recorded under more than one brand name. In some cases, such as tennis doubles events, two players on the same team wore different brands of clothing; in some cases, such as swimming, fencing, judo team events, a team with more players, the chances of multi-branding is also greater; in some cases, the player's clothes, pants, undershirts and other brands are different, for example, China's Qi Ying won the men's multi-directional skeet shooting silver medal in the competition wearing a T-shirt of Li Ning and a shooting vest of Castellani. Castellani's shooting undershirt.
The most complicated situation comes from the modern pentathlon, where competitors take part in five sub-disciplines: fencing, equestrian, swimming, shooting, and running, and will use four different competition uniforms. The sports brand list will seek to count all the shared competition uniforms. This led to a situation where the men's bronze medalist, Italy, drove four brands to the list: shooting/running uniforms for Errea, racing uniforms for For Horses, fencing uniforms for Allstar, and swimming uniforms for Arena.
There are both cases where one medal is divided among multiple brands and cases where one delegation is divided among multiple brands. Vero Moda, the womenswear brand of Danish fashion group Ayam Fashion, and Jack & Jones, the menswear brand, are familiar to Chinese consumers. This year's Olympics
The Danish athletes' delegation uniforms are also differentiated between men's and women's, with Jack & Jones for men and Vero Moda for women, an operation that was introduced at the Rio Olympics.
The first time Sports Business did a list of sports brands, it was already noticed, but this year's peculiarity is that the Danish men's and women's jerseys look almost exactly the same, with the only difference being whether the brand name on the shoulder is Jack & Jones or Vero Moda.
Denmark men's handball takes gold
Another representative case of multiple jerseys for one delegation occurred in Cuba. Cuba's nine medals came from wrestling, boxing, kayaking, and taekwondo, and it turned out that while the wrestling, kayaking, and taekwondo uniforms were provided by Adidas, the boxing uniforms were provided by Puma. It looks like Adidas is the main sponsor of the Cuban delegation, while Puma took a separate interest in the boxing team. As for the boxers not wearing Puma clothes when they receive their awards, there are two possibilities. One is that Puma's rights and interests in the boxing team are so directly and powerfully exclusive that the delegation cannot interfere with them, so the boxers do not wear the delegation's uniforms; the other is that the boxing team receives enough benefits from Puma that it prefers to violate the delegation's sponsorship rights and interests rather than wear the delegation's clothing.
In Paris, there were other examples of athletes "specializing" through their strength. In judo, the French legend Rene won two more gold medals in the men's 100+ kilograms and in the mixed team competition. The judo uniforms of the French judo team are also provided by Lekak, and some members of the team will choose to cover the label when they need to avoid conflicts with their personal sponsors (it is difficult to determine whether the labeled judo uniforms are branded by Lekak or by the athletes' personal sponsors). However, Rene's robes have both a cover-up and an embroidered "R" logo.
Rene's (right) judo uniform
SportsBusiness already mentioned the "R" logo in the Tokyo list review, but we couldn't find more information at the time, and only speculated that it might be Rene's personal brand (the "R" is the first letter of his last name). Later on, Rene did create FightArt, a brand of fighting equipment with the "R" as its logo. It seems that because of Rene's high influence, his judo uniforms dared to dishonor the judo team's main sponsor by having only the "R" logo instead of the Lokak logo.
If not negotiated or contractual terms are put into place, the Cuban Boxing Team, Rene are potentially infringing on the rights of other non-partners. Speaking of infringement, this Olympics
Under strict management, there is basically no grandstanding violation of commercial information on clothing. Tokyo Olympics
A Chinese Taipei weightlifter presented the logo of the First Commercial Bank of Taiwan on her uniform at the Olympic Games
The rules prohibit the presentation of this type of commercial information, and it is highly likely that the Chinese Taipei competitor violated the law. However, to this day, no information has been found about her or the Chinese Taipei weightlifting team being penalized.
Recognizing the Paris Olympics in the Big Business of Sports
The process of branding apparel for medalists has uncovered a large number of instances of marking cover-ups, which are likely to include race suit branding logos and other commercial logos. All such operations are naturally compliant. The only non-sports equipment manufacturer logos found were found in the sailing circuit. The Danish competitor who won the silver medal in the women's Laser Radial class had the logo of Danish shipping company Torm on her pants. But the logo has been badly worn by the saltwater wash of long races. Big Business in Sports believes that the presence of this commercial logo is just an inadvertent mistake, on the one hand the logo is already very faint, on the other hand the logo is positioned between the hips and most of the time it is hidden by the competitor's position of operating the sailboat or by his/her blouse. In this case there should be no need to hold the Danish competitor responsible for the violation.
Sailing World Cup 2017
Danish players play under Torm's patronage
Another example of a suspected logo violation occurred in the modern pentathlon. The men's champion, an Egyptian runner, had a Nike logo on his pants, one on the left and one on the right. According to the Olympic rules, the logo of the sportswear manufacturer can only appear once, except for one-piece suits. In addition, the Egyptian runner on the brand logo area is also relatively large. According to the rules, the sportswear manufacturer's logo can not exceed 30 square centimeters.
In addition to the athletes ......
The Olympic stadium is a collection of the world's top sports events. Sports business sports brand list, choose to count only sportswear brands, but not other hats, shoes and socks or sports equipment brands, on the one hand, to ensure that the caliber of statistics in the various projects on the unity of the (all projects certainly have a competition uniform, there will be no "bare race"), on the one hand, but also really do not have the energy and conditions to complete all the The brand observation of all the sports equipment.
But in this Paris Olympics
To close out the list of sports brand values, we can still talk briefly about some of the details of sports branding outside of apparel and athletes.
First up is an element that can't be ignored in almost any competition - the volunteers. As SportsBiz has previously described, the Paris Olympics
The uniforms for the volunteers were supplied by Decathlon, a local French brand. The "Opera Green" color was used throughout the Paris Olympics.
Every corner, with even close-up opportunities in game broadcasts, is undoubtedly one of the strongest sports brand exposures on the field.
Volunteers guide the closing ceremony flag bearers into the arena
Then there is the role of the referee, which is essential to the normal progress of the game. In this year's tournament, the referee uniforms for a number of sports were also provided by Lekak, including athletics, swimming, archery, badminton, etc.
Tae Kwon Do and so on. There are also some sports in which the relevant governing associations have decided on their own partners, for example, referee uniforms for soccer and boxing from Adidas, basketball and wrestling from Nike, tennis from Uniqlo, handball from Hummel, rugby sevens from Marathon and volleyball from Nike.
The referee's uniform from Mizuno ......
Olympic soccer referee
Chinese brands also joined in supporting different associations. IOC officials wore Anta apparel and Pico for beach volleyball
The referees provide clothing and equipment, and the table tennis referee uniforms are supported by Li-Ning. Meanwhile, the logos of table tennis table supplier Red Shuangxi and match ball supplier Double Fish can be clearly seen during the table tennis matches.
Red Shuangxi Table Tennis Table
More Chinese sports brands are participating in the Paris Olympics as suppliers, etc.
The details of the. Taishan Sports provides more than ten kinds of sports equipment for wrestling, boxing, judo, cycling, taekwondo, gymnastics and other sports, and Sidecar's bikes are on the road with China's mountain biking team. ...... It is difficult for a stocktaking to fully present the blossoming of China's sports brands, and for a list to restore the complete state of the competition's sports brand fights.
However, through the sports brand value list, we can still feel the tension of head-to-head competition among the top sports giants, understand the growth of Chinese brands from step by step to thousands of miles, and recognize the outstanding professional brands in various sports. The sports brand value list has distilled the diversity and competitive situation of the sports equipment market, which is conducive to a more diversified understanding of the sports goods industry.
Paris Olympics
The 16 competition days of the Paris 2024 Olympics will go by in the blink of an eye.
The Sports Brands Value List can evoke fond memories of the ups and downs of the Paris race for readers. See you at the next edition of the competition, Sport Brand Value List!
