With the average of 16+3+4 finals data, Sichuan women's basketball core Li Meng successfully elected finals FMVP.

Data on both sides

Inner Mongolia (2-3): Jones 23 points, 12 rebounds and 2 steals, Zhang Ru 18 points, 4 rebounds and 3 assists, Li Yuan 16 points, 7 assists and 6 rebounds, Zhang Qifang 12 points, 3 rebounds and 2 assists, Sun Mengyan 7 points, 7 rebounds and 2 assists, Pan Zhenqi 2 points, 3 rebounds and 2 assists.

Sichuan (3-2): 38 points, 10 rebounds, 2 assists, 2 caps and 1 steal for Cambage, 23 points, 4 assists, 3 rebounds and 2 steals for Li Meng, 13 points, 5 rebounds and 3 assists for Han Xu, 2 points, 7 assists and 5 rebounds for Wang SiYu, 2 points and 2 rebounds for Jia SaiQi, 2 points and 2 assists for Wang XueMiao and 1 point and 2 assists for Li ShuangFei.

TA: The NBA wants to sign a new broadcast contract with giants like Amazon for at least 10 years.

Recently, according to American media outlet The reported according to Athletic, sources revealed that the NBA is seeking a broadcast contract of at least 10 years.

While established operators such as ESPN/ABC and TNT are reportedly still interested in a new broadcast contract, and the NBA may retain its broadcast rights, it's almost certain that a new partner, led by Amazon, will be on board with the new contract, and NBC is eager to re-engage with the NBA.

According to the NBA and NBA reports ESPN, the exclusive negotiation window period is about to close. NBA executives such as Shaw will begin discussing the specifics of a new contract with other potential partners. In addition to Amazon and NBC, YouTubee may also be included, Netflix and Apple.

The NBA reportedly believes that streaming platforms are still gradually replacing cable, and that streaming companies like Amazon could get the rights to broadcast important games in the future, including the Divisional Round and even the NBA Finals. Currently, the NBA Finals are broadcast primarily on ABC, with the Divisional Round on ESPN and TNT. While ESPN parent company Disney and TNT parent company Warner Bros. have recently been working on their own streaming products, there is still a great deal of uncertainty among the media companies in negotiations.

The current broadcast contract ($24 billion over nine years, effective for the 2016-17 season) is reportedly set to end after the 2024-25 season.The NBA will present with ESPN. , Amazon and other platform partnership programs will not provide exclusivity for those platforms.The NBA wants as many fans as possible to be able to watch games on reduced cable.

OFFICIAL: Terry, Andy Cole inducted into Premier League Hall of Fame in 2024.

On the evening of April 22, the Premier League officially announced that Chelsea star John Terry and Manchester United star Andy Cole have been inducted into the 2024 Premier League Hall of Fame.The two legends will join Ashley Cole as the three candidates for the 2024 Premier League Hall of Fame.

Since the inception of the Premier League in 1992, the Premier League Hall of Fame has been used to recognize and celebrate individuals who have made extraordinary achievements and significant contributions to the Premier League, the highest individual honor officially bestowed by the Premier League.

Marketing Cooperation

Zhou Guanyu serves as a public service promoter of Shanghai's international tourism image.

On April 22, the Shanghai Municipal Bureau of Culture and Tourism (SMCT) presented a letter of appointment to Zhou Guanyu, China's first Formula One driver, inviting him to become the public service promoter of Shanghai's international tourism image.

Fang Shizhong, Vice Minister of the Propaganda Department of the Shanghai Municipal Party Committee, Secretary of the Party Group of the Culture and Tourism Bureau and Director General of the Shanghai Municipal Government, said:¡°I hope that by joining hands with Chinese and foreign enterprises, media, and friends, we can strengthen our international communication narrative capabilities, better promote Shanghai¡¯s international tourism image to the world, tell a good Chinese story, and interpret the splendor of Shanghai, so that more foreign tourists will aspire to come to Shanghai, nearer and farther away, and profoundly experience Shanghai¡¯s modernization , magic and enchantment."

The OCA signed a contract with Royal Pie Windows and Doors, Banma Gathering.

Recently, the OCA has successfully signed contracts with the Royal School of Windows and Doors and Banma.

Royal Windows and Doors will become the official windows and doors partner of the Olympic Council of Asia, the exclusive supplier of the official windows and doors of the Olympic Council of Asia, and will build a low-carbon and energy-saving program for windows and doors with the Olympic Council of Asia.

Banma Gathering has become the official apparel partner of the Olympic Council of Asia (OCA) and will provide world-class apparel solutions for OCA-affiliated events. According to Banma Collection's announcement, the company has also acquired an interest in the Asian Games bag category.

BlueTriton Becomes Official MLB Drinking Water Brands

BlueTriton Brands has been the Official Drinking Water of MLB for at least three years, with brand activations including the All-Star Game and World Series taking place at MLB Jewel of a Game.BlueTriton Brands plans to leverage its new status as an MLB Sponsor with special products and events for fans. Throughout the season and nationally, BlueTriton has created special opportunities through its regional mineral water brands, the Brands program-Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Pureead and Arowhead Life brands.

Gatorade as Wrexham's official sports drink partner

Recently, Wrexham FC, who have just entered League One, have entered into a partnership with Gatorade, making it the club's official sports drink partner across both men's and women's football. Gatorade is the world's most researched sports drink, providing Wrexham athletes with a wide range of hydration options from training to match day and post-win celebrations.

Wrexham players will also have access to the Gatorade Sports Science Institute. (GSSI) Institute provides resources dedicated to helping athletes optimize their health and performance through research, innovation, education and service.

Many athletes, such as Sun Yingsha and Quan Hongya, have joined the Coca-Cola Olympic Star lineup.

Recently, IOC TOP Sponsor Coca-Cola officially announced the Coca-Cola Olympic Star Lineup, with Wang Chuqin, Sun Yingsha, Xie Zhenye, and breakdancing star Liu Qingyi all joining the lineup, including Quan Hongsheng, Chen Yuxi, and Wang Zongyuan from the Chinese diving team. In addition, Coca-Cola launched the "Open the lid to win Coca-Cola Olympics gold bars" marketing campaign, which kicked off the marketing of the Paris Olympics.

Industry News

IOC launches 'Sports AI Strategy' technology to protect athletes from online harassment

Recently, the IOC released its "Sports AI Strategy", which applies AI technology to potential athletes, customized training programs, and improved refereeing methods.

The IOC also plans to use AI to protect athletes from online harassment and help broadcasters improve the experience for sports fans watching games at home.

Last year, Kang Liyuan independent brand revenue of 609 million yuan, an increase of more than 70%.

On April 21st, Kangliyuan released its annual report for 2023, the company achieved a revenue of 609 million yuan last year, an increase of 0.43% year-on-year; compared with the same period of last year, the net profit of shareholders of the listed company reached 96.9229 million yuan, an increase of 15.01%.

Kangliyuan's own brand products realized operating income of 357 million yuan in 2023, accounting for 58.62% of operating income, an increase of 75.69% year-on-year, the company began to develop cross-border e-commerce business in 2018, relying on its own brands such as "WINNOW" and other products to open stores for end customers in the United States, Europe and other countries on the Amazon platform. In 2023, the cross-border sales will exceed RMB 200 million. With the support of cross-border e-commerce business, the Company's brand ratio has also increased from 33.51% to 58.62%.

Anta Group Releases ESG Report in 2023, Leading Low-Carbon Transformation of the Industry with the "0 Carbon Mission"

On April 22, 2024, the first carbon neutral store in China's footwear and apparel industry certified by an authoritative organization - ANTA 0 Carbon Mission Store - ANTAZERO was officially launched in Shanghai. This innovative retail initiative is an important exploration of Anta Group's market-oriented sustainable strategy.

As the first innovative retail format dedicated to fully realizing the carbon reduction target from product manufacturing to terminal operation, Anta 0 Carbon Mission Store has been gradually checking the carbon emissions from concept launch, store renovation to display and sales. During the renovation process, more than 30% emission reduction has already been achieved by retaining the original walls and floors, using old clothes and patchwork fabrics to build fences, purchasing second-hand equipment and utilizing air-conditioning lamps and lanterns. In addition, by analyzing the overall data, emissions are greatest in the two segments of building materials and prop materials, and there is still room for further emission reductions. Assuming 100% repurchase and recycling of construction materials and props

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