On February 17th, French luxury brand Dior announced the signing of "The French Beast" contract Aurelien as a brand ambassador, Giraud further expanding its connection with skateboarding culture and the youth community.
Aurelien Giraud will represent France at the 2024 Paris Olympics, where he is one of the favorites to win the title. In a statement, Dior praised Giraud's boldness, creativity and randomness as being perfectly in line with the brand's philosophy of combining sport, tradition and innovation.
8. Dukang Wine becomes the title sponsor of Henan Football Club
On February 5, Henan Football Club announced that it had reached a strategic partnership with Dukang Wine for title sponsorship, and that they would go on the journey together in 2024.
Henan Football Club said: the club deeply recognizes the spirit of Dukang brand to help the development of Henan soccer and shoulder the social responsibility of Henan enterprises, deeply recognizes the historical and humanistic value and significance of Dukang brand, and looks forward to the 2024 season for the club to work together with Dukang, which is practicing the social responsibility of local enterprises.
7. COFCO Jiacom renewed its contract with the Training Bureau of the General Administration of Sport of the People's Republic of China
On February 5, COFCO's all-industry chain meat enterprise Jiajiakang renewed its contract with the Training Bureau of the General Administration of Sport of the People's Republic of China (GASP) to continue to deepen the cooperation between the two sides.
As the "National Team Athletes Preparation Protection Product of the Sports Training Bureau", Giacom will continue to utilize its high quality advantages in food safety, quality and health to provide safe and healthier chilled pork products for the national team athletes, so as to satisfy their food needs during their preparation for major domestic and international competitions and trainings.
6.HP and Real Madrid enter into historic global partnership
On February 5, Real Madrid Football Club announced a global technology sponsorship agreement with HP. As part of the long-term partnership, HP becomes the first brand in the 121-year history of Real Madrid Football Club to display the logo on the Real Madrid sleeve. The sponsorship agreement covers men's and women's teams and youth training.
In addition, HP will be the soccer club's newest technology partner. The partnership aims to accelerate the digital transformation of the club's venues and enhance the viewing experience for Real Madrid fans at the new Santiago Bernabeu stadium, including live viewing, gaming and club operations.
5. WSF and Nongfushanquan complete contract renewal
On February 5, the World Swimming Federation (WSF) renewed its contract with Nongfushanquan, which continues to serve as the official partner of WSF's top events, including the WSF World Championships, the Swimming World Cup, the Diving World Cup, the Short Course World Championships, and the Pattern Swimming World Cup.
The partnership between the two parties began in 2019, and the Nongfushanquan brand will continue to appear in the aforementioned World Swimming League and digital social media communication platforms. It is worth mentioning that Nongfusanquan is also an official sponsor of the China National Swimming Team and the China National Diving Team.
4.2024 Paris Olympic Games Official Flagship Watching Experience Flagship Store on Flying Pig Opening Ceremony Package is now on sale!
On February 5, Flying Pig announced that the flagship store for the official viewing experience of the 2024 Paris Olympics was officially put into operation, allowing consumers to book travel packages including viewing experiences of the opening ceremony of the Paris Olympics and popular Olympic events. This is the only online sales channel for Paris Olympics viewing products in China.
The Paris 2024 Official Flagship Watching Experience is part of a strategic partnership between Flying Pig and high-end experiential services platform Location, the exclusive service provider for the Paris 2024 Olympic and Paralympic Games, Milan Cortina 2026 Olympic and Paralympic Games, and Los Angeles 2028 Olympic and Paralympic Games.
3. Youku Sports announced its cooperation with WTA Tour to witness the peak moments of Chinese Golden Flower in the next three years.
On February 7, Youku Sports announced that it will live stream the WTA International Women's Tennis Tour for the next three years, providing users with more high-quality sports content.
Youku Sports, as the official broadcasting platform of the WTA tournaments, owns the live broadcasting rights from 2024-2027. This year, it will present 51 WTA matches throughout the year for the majority of users. At the same time, it will also bring fans original content such as front programs, live interviews with stars, and self-produced live programs, so as to witness the wonderful moments of the tennis world in all aspects together with the majority of users.
2.Official Announcement! New Love Sports signs all-media rights for three Champions League seasons 2024-2027
On February 7, New Love Sports officially announced that it has obtained the all-media rights and corresponding authorization for UEFA club matches such as the Champions League, Europa League and Europa League for the three seasons of 2024-2027 in mainland China.
Prior to this, New Love Sports was awarded the exclusive all-media rights and corresponding licensing rights for UEFA national team major tournaments such as UEFA EURO 2024 and UEFA EURO 2028 in mainland China and the Macau Special Administrative Region.
So far, New Love Sports and UEFA have started a comprehensive cooperation on the exclusive all-media rights and corresponding licenses for UEFA's major national team and club matches in mainland China.
1. Hedi Wang appeared in the NBA All-Star Weekend Celebrity Game, scoring 18 points and hitting 4 of 4 from the field
In the NBA All-Star Weekend Celebrity Game held on February 17, Beijing time, the famous Chinese artist Wang Hedi scored 18 points in 21 minutes. His consecutive layups were unstoppable and his four-point shots were astounding. He strengthened the cultural exchange between China and the United States from the perspective of sports. Wang Hedi is the most popular young idol in China's entertainment industry. In addition to his continuous dedication to classic movie and television works, he is also a veteran basketball fan who is personally involved in the sport.
During the NBA All-Star Weekend, Hedi Wang interacted with NBA star Halliburton, who also participated in the Celebrity Game as a player. In addition, Hedi Wang visited the NBAHouse and participated as a guest in the Tencent Commentary Skills Challenge, Three-Point Shootout, Slam Dunk Contest and the All-Star Game.
International Sports Marketing Summary
◆Peroni nonalcoholic beer signs multi-year partnership with Ferrari
On February 5, Peroni Nastro Azzurro, an Italian premium beer brand of the Asahi Breweries Group, signed a multi-year cooperation agreement with the Ferrari team.
To commemorate the collaboration, Peroni has produced 2,024 limited edition Ferrari fan exclusives, each with an individual number. Peroni describes this as "a love letter to Ferrari fans, a tribute to their passion".
◆ Argentina's soccer federation renews contract with American Express
On February 8, the Argentine Football Federation renewed its contract with American Express through 2026. American Express continues to serve as the global sponsor of the Argentina National Team, including the men's, women's and youth teams.
American Express cardmembers worldwide will have the opportunity to receive early priority access to Argentina Men's National Team matches and a number of international friendlies. In addition, American Express plans to offer some cardholders limited access to conferences and training sessions.
◆ACMAve and Tamias become AC Milan's global partners
On February 8, AC Milan entered into a partnership with Comave and Tamias that will provide an innovative shopping experience for all fans. Both brands are new global partners of the club.
Under the agreement, global e-commerce platform Comave will become a partner of AC Milan's shopping experience platform and point-of-sale software platform Tamias will be appointed as a partner of AC Milan's point-of-sale solutions.
◆ UEFA and takeaway platform Just Eat extend contract for three years
On February 12, Beijing time, UEFA announced a three-year extension of its contract with takeaway platform Just Eat, which will continue its sponsorship of the three club cups - the UEFA Champions League, the UEFA Cup and the UEFA Club Cup - until the 2026/27 season.
Just Eat is a Dutch company that has been working with UEFA since 2020. In addition to the three major club cups, the two companies have collaborated on 11 matches, including the Women's Europa League and the Women's UEFA Champions League.
◆ The English FA and E.ON establish long-term partnership
February 16 - The FA and E.ON are supporting the grassroots soccer community by launching a new decarbonization program, a new long-term partnership to help clubs reduce energy costs and protect the environment.
In a new partnership, the two parties will launch a grassroots soccer intervention program to help clubs become more sustainable and encourage the wider community. Grassroots soccer clubs across the country will be invited to support to help their clubs become more environmentally friendly and sustainable.
◆ Google Pixel becomes official cell phone partner of NWSL
On February 16, the National Women's Soccer League announced that (NWSL) the Google Pixel will become the league's official mobile partner in a multi-year partnership that marks an exciting chapter in the development of the league and women's soccer.
