Inspiring youth to "go above and beyond"
It is understood that the shiny you invited Liu Ying, Ma Zixiang, Ren Liping, Han Duan four former women's national team athletes with a dream into four different junior soccer team, with a dream to the Gobi, "through the thorns", beyond the self, four chapters of the blossoming of the Fanghua told the Chinese youth soccer team's purest love and dreams.
From the perspective of sports business, the greatest significance of Shining You is that it truly records through the lens the bits and pieces of the children chasing their dreams on the field, including tears, sweat, perseverance and emotions... Allowing the audience to feel their fiery soccer dreams up close and personal. Such real and simple footage resonated with many viewers, who expressed their "warmth" and "touching" feelings.
One of the most impressive scenes for Sports Business was the third installment of Beyond Yourself, which was recently launched at Hailar Victory Street Primary School in Hulunbeier, Hulunbeier, by Huzhisu. Because of a birth defect in his left ear, he can't hear properly, causing him to have to work harder than others on the soccer field.
Love of soccer Hu Risu choose to accept themselves, not afraid of others cast a different eye, through soccer to gain self-confidence and sunshine. "Beyond self" is the best interpretation of Hu Risu's pursuit of soccer dreams.
Transcendence, not beyond the opponent, not beyond the score, not beyond the timer, but beyond the self, beyond the inner limitations.
Watching Hulisu, former women's national soccer player Ren Liping, who once regretted leaving the field due to injury, was also deeply moved. She is convinced that "the child in front of her will pursue his life with determination, because from the moment he chose to stand on the pitch, he has surpassed himself."
The young player from Through the Thorns also impressed the sports business. In the second half of the final of the local Governor's Cup, she was put on as a substitute by the head coach. It was Smiley's first official game since playing soccer, and she would be responsible for taking a penalty kick in the match. The pressure on Smiling was predictable.
Encouraged by his coach and teammates, Smiley didn't choose to back down because of the pressure, but faced the challenge directly. In the end the ball went straight to the corner and Smiley helped his team lock up the win and win the championship. This penalty kick is where Smiles surpasses himself.
Transcending oneself is not only the realm that every athlete aspires to pursue, but also the value of sportsmanship. The process of constantly surpassing oneself and pursuing excellence is also the best footnote of sportsmanship.
Master Kong Packaged Drinking Water Strives to be
The "supporters" behind Anjin's dream.
Behind the pursuit of every dream, there is always a "supporter" who will support you to the end. Master Kong Packaged Drinking Water is undoubtedly the "supporter" behind "Shiny You". He knows the importance of the youth's soccer dream, and the difficulties and hardships in pursuing their dreams. Therefore, they hope to see and support their dreams through this meaningful, valuable and warm action.
In response to different soccer players, Master Kong's drinking water packaging also brings an exclusive #SupportYou #Soccer Booster Pack for this group of dream-chasing teenagers, which not only includes professional soccer guidance, but also professional training equipment, the opportunity to watch high-level soccer matches on-site, and healthy drinking water for training, thus motivating more Chinese teenagers to pursue their soccer dreams without fear.
In addition, Master Kong synchronized to create its own brand topics on social media to build a communication bridge between the public and the public welfare, calling for people to pay attention to and participate in the sports development and healthy growth of young people through interaction, and giving young people more support and care for their dreams.
"In the future, we will continue to focus on the field of youth sports, hoping that every child with a dream can go to the field with peace of mind, and Master Kong's drinking water will serve as a strong backing for the dreamers and support you to the end." As Zhu Haiyan, media director of the brand headquarters of Master Kong's beverage business, said at the opening ceremony of Shining You.
Adherence to sports for the public good
Continued support for youth sports development.
In fact, Master Kong has always been concerned about the development of youth sports packaged drinking water. For example, in the first half of this year, it joined hands with the First Foundation to launch the "Peace of Mind Supporting You" public welfare construction of rural children's stadiums, building 12 professional multi-functional stadiums for 12 schools in six provinces to help rural children's sports dreams.
From the continuous public welfare actions, we can see that "peace of mind in the pursuit of dreams to support you to the end" is not only a spiritual concept, but also highlights the commitment of Master Kong to the long-termism of the drinking water packaging and adherence to the public welfare value of the brand.
"Peace of mind" is the hope of every family for the healthy growth of their children, and it is also the indispensable power for children to pursue their dreams. From the perspective of sports and public welfare, Master Kong packaged drinking water, tapped into information that could resonate with the target audience, and implemented public welfare through the Support Your Program, which successfully stimulated the emotional resonance of consumers, and established a richer and more three-dimensional image of the brand's peace of mind in the society and the industry.
"Peace of mind" is not only the emotional connection between Master Kong's packaged drinking water and its target audience, but also the core strength of Master Kong's packaged drinking water. As one of the few bottled water brands in China to receive NSF International Certification, Master Kong Packaged Drinking Water adopts strict standards of national patents, such as two-stage RO reverse osmosis and nanoscale filtration, to achieve good quality water that brings people peace of mind and health. , realizing good quality water that brings people peace of mind and health.
From the construction of rural children's stadiums to the Your Dream Program, the brand concept of "Choose Safe and Healthy" of Kangshifu Packaged Drinking Water has become more and more popular in the public, and we fully support more Chinese young people with sports dreams to realize the "Shining You".
A strong adolescent means a strong nation. As the future of the country and the hope of the nation, young people are the embodiment of a nation's vigorous vitality. We hope that more brands like Master Kong Packaged Drinking Water will pay attention to and join the development of youth sports and work together to promote the construction of a strong sports nation.
