On the afternoon of July 22nd, while fans across China were looking forward to the debut of China's women's national soccer team in the group stage of the 2023 World Cup, a more relaxed and joyful women's soccer match was held in Tongzhou, Beijing - 20 women's soccer teams from Beijing University, enterprises, and the social circle of friends took part in the "Shengkai Arena" 3V3 Street Women's Football Tournament Beijing Stop. A total of 20 women's soccer teams from Beijing universities, corporations, and social circles participated in the Beijing leg of the "Blooming Arena" 3V3 Street Women's Soccer Tournament. At the end of the tournament, "The So-Called Team" from Beijing Normal University won the championship of the Beijing leg of the tournament.
After the match, the "second game" event for the Chinese women's soccer team was officially opened at the same venue. The atmosphere culminated with players from all teams and spectators watching the match between the Chinese women's soccer team and Denmark in front of a big screen.
The "Blooming Arena" is the first 3V3 street women's soccer tournament organized by the CFA Ford Bao Company. Beijing was the second stop after Hangzhou, which coincided with the first match day of the Chinese women's soccer team's participation in the World Cup. The women's soccer street tournament and the "second game" of the Chinese women's soccer team were supported by official sponsors and venues such as Ping An of China, Yibao Drinking Water, Mengniu Dairy, Zhongshi Cards, Houde Collection, Yanjing Brewery, and JiuJiuYa.
In recent years, more and more women are willing to participate deeply in soccer. Folk soccer tournaments have echoed national team games, vividly illustrating the value and significance of women's soccer.
The atmosphere was very grounded. Passersby in shopping centers turned into fans
From noon today, Beijing Tongzhou Aegean Sea Shopping Park is different from the usual. B1 floor has been temporarily set up a three-player soccer field. On one side of the field is the big screen "second field" for watching the live broadcast of the Women's World Cup in the evening, and on the other side are the stepped bleachers. Twenty women's soccer teams from colleges, universities, companies and friends from all over Beijing are playing here, directing the audience's attention to the Chinese women's soccer team.
The 20 teams that participated in this competition were divided into four groups. The teams had fun names that seemed personal and casual, emphasizing the girls' hip and trendy, youthful and uninhibited side:
Group A is Team Finger Capitals, Ravens, Blanket Netizens, Fried Pills, Ninth Planet; Group B is Bey of the Nameless, Group B is Bey of the Nameless, ACE, Bey Netizens, Beijing Tongren Association, Merlin; Group C is Infinite Black, CBD, Doctors Don't Heal Themselves, Infinite White, and Cooler Netizens; and Group D is Narrow Way, STAR Empty, Snail of the Nameless, Full Circle Women's Soccer, and TFFC.
According to the system, the group winners and the two best second-place finishers entered the finals. Unfortunately, "No Name Snail" could not join hands with "No Name Shell" to enter the final, and "Blanket Netizen" and "Mat Netizen" both went out early. Both "Blanket Netizen" and "Mat Netizen" went out early. In the finals, "Team Du" won the final match against "Doctor Who" and won the championship.
They are the champions, so they have to say everything is right. One of the players said in a post-match interview with the media, "I'm happy today. The result is not that important, in fact, it's even better to see everyone so happy."
The competition was packed not only with people on the steps, but also with bystanders on the upper level. The participants had different styles and a variety of hairstyles, body shapes, technical moves and game temperaments. Everyone was infected by the joy of the girls playing soccer and willing to stop more often. Many parents brought their children to watch. This very everyday life-like picture certainly has a positive effect on the promotion of soccer.
To increase the fun of the competition, a lively venue and race system have been specially arranged
Although the competition is officially organized, it can be said that the "Blooming Arena" is not a serious official competition. It has only one purpose: to promote soccer among women, and it's a cute and fun sport for the masses. How can it be too serious?
Currently, in China, there are some cognitive misunderstandings about the popularity of soccer. The original purpose of creating this competition is to break down the misconceptions, free from the constraints and reinvent soccer. The values of Bloom Arena are inclusiveness, diversity and openness, as expressed in its slogan, free to bloom and undefined.
In order to reflect the new features and trends of women's football and to guide more girls into the soccer field, the organizers have done a lot of articles on the game scenes and game system. For example, the Beijing match was held in a crowded weekend shopping mall, next to a temporary stadium, various markets, the Women's Asian Cup trophy, DIY exclusive women's soccer cultural shirts, on-site coloring to cheer for the girls who play soccer...
This environment not only attracts the attention of participants, but also allows the game to be played in a relaxed and comfortable atmosphere. The day coincides with an important match of the Chinese women's soccer team, which can be complemented by allowing passers-by to get into the atmosphere of the women's soccer team. Indeed, soccer should go beyond the stadium and integrate into life. Many people are willing to play soccer in parks, business districts, streets, attractions and even basketball courts. The "stadium" should be everywhere.
In order to enhance the participation of each team, the "Blooming Arena" has established a very lively competition system. The Golden Ball, Defense and Wheel systems give teams more opportunities to learn from each other and the girls have a stronger sense of involvement in the field than the elimination system.
This is the purest appeal of a soccer player and should not be bound by a number of factors such as the field. It's a blessing for everyone with a low threshold.
Sponsors work together to create a "second field" for women's soccer.
Because of the Chinese women's soccer game that night, many people also came to the "second field". Getting together to watch the Women's World Cup is naturally different from watching women's soccer alone at home.
In order to create an atmosphere for fans to gather, sponsors set up a "creative market" next to the stadium. Sponsors such as Yibao Drinking Water, Mengniu Dairy, China Sports Card, Houde Collection, Yanjing Beer and JiuJiuYa set up booths and provided various entertainment programs for fans. Ping An of China also arranged race insurance for players in the "Blooming Arena".
Of course, the most striking feature of the site was the Asian Cup trophy next to the Creative Market. The Chinese women's soccer team turned back Japan and South Korea to win a title that excited the Chinese at the 2022 Asian Cup. Many fans were on hand to take photos with the trophy, showing the huge popularity of the Chinese women's soccer team.
After the final of the "Blooming Arena", the players and many spectators stayed on the ladder and watched the first match of the World Cup group stage of the Chinese women's soccer team against Denmark on the big screen. Famous Chinese women's soccer players Zhang Honghong and Liu Ying came to cheer for the Chinese team.
The warmth of the scene infected many passersby in the mall. When Denmark scored, the crowd immediately remained silent. Wang Shuang's free kick in extra time hit the post and rebounded into the center of the field, and the crowd suddenly erupted into cheers, thinking the goal had been scored. In terms of crowd engagement, the "second leg" was as good as any match away from Perth!
Everyone felt sorry for the loss of the women's soccer team, but also witnessed the tears of the water coaches and the efforts of the girls in the world tournament, and everyone was proud of them. In the next two group matches, the Chinese women's soccer team's "second game" will also take place on the M level of the Aegean Shopping Park in Tongzhou, Beijing, and continue to cheer on the women's soccer girls on their journey.
