The Chinese women's national soccer team has arrived in Australia to begin a new journey for the 2023 international tournament. The Chinese women's football team and Prada announced a new partnership on July 10th, aiming to explore a new chapter in the sports world together.
Prada will provide formal occasion and travel apparel for the Chinese National Women's Soccer Team delegation, creating new modern fashion for the Chinese women's soccer team off the pitch.
The partnership was officially launched on the eve of the Women's World Cup in Australia and New Zealand. The Chinese women's soccer team, known as the "Clanging Roses" for their high spirits, will compete in a number of major tournaments this summer and continue to prepare for the Asian Games in Hangzhou in the second half of 2023 and the Olympic Games qualifiers in Paris in 2024.
The Chinese national women's soccer team has long enjoyed an international reputation for inspiring young female athletes and drawing attention from all sectors of society to this positive and inclusive sport. The Chinese women's soccer team has been on the championship podium of the Asian Women's Soccer Cup, the highest arena for women's soccer teams in Asia, nine times and has won seven consecutive championships; it has participated in the FIFA Women's Soccer World Cup seven times; and it has been a regular on the Olympic soccer stage.
Prada has always had a close relationship with the world of sports and this new collaboration can be seen as a milestone in a series of important projects in recent years. With the 2022 Winter Olympics in Beijing just around the corner, Prada has tailored the Spring/Summer 2022 collection for four female athletes - Gong Lijiao, Li Zhixuan, Xiong Dunhan and Yang Shuyu - and released a video piece, under the creative direction of Hong Huang, that showcases the athletes' strength and beauty of their personalities.
