After 2015, the Guangzhou team withdrew its advertising rights on the chest. For the previous eight years, Team Guangzhou's chest sponsorship had not been open to the public, but had been used free of charge by Hengchi Automobile Group, which is owned by Hui Ka Yan. As the Guangzhou team, which has won eight championships, the re-launch of the investment campaign is now very attractive to many companies. After all, the Guangzhou team has a huge fan base and is highly regarded. This, coupled with Xu Jiayin's personal charisma, could spark a new wave of bidding, which is exactly what Team Guangzhou is looking for.
In 2014, Guangzhou team's chest advertisement shot a sky-high price of over 500 million yuan. Now, in order to maximize the benefits, Guangzhou team has bundled the rights and interests such as home big screen advertisement, players' portrait rights and hand-in-hand ball boy with chest sponsorship, which will undoubtedly attract more corporate investments, thus easing the financial pressure of Guangzhou team. More importantly, with the country's strong push for electric vehicles, which has led to a significant increase in sales of Xin Jiayin's Hengchi cars, he is also turning the corner.
Not long ago, Guangzhou fired Chinese head coach Liu Zhiyu and then hired renowned Spanish coach Salvador to take over, a decision that demonstrates Xu's love for the team as he looks to invest more and upgrade the squad to further his success in the Chinese Super League. Once the funds are in place, Guangzhou will continue to be competitive.
