On May 29th, the signing ceremony between China National Women's Football Team and Yanjing Brewery was held in Beijing. Sun Wen, Vice President of CFA, Geng Chao, Secretary of Party Committee and Chairman of Yanjing Brewery, Xie Guangjun, Vice Secretary of Party Committee and Vice Chairman of Yanjing Brewery, Lan Shanfeng, Vice Secretary of Party Committee of Yanjing Brewery, Shen Changliang, Vice General Manager and General Manager of Yanjing Brewery's Marketing Center, He Xiaofeng, General Manager of China Ford Bao Soccer Industry Development Company, and former Chinese women's soccer players Pu Wei and Han Duan attended the signing ceremony together.
In 2010, China Women's Football Team and Yanjing Brewery joined hands to cooperate, and over the past thirteen years, both sides have been "running in both directions out of love". In recent years, China's women's soccer team has been bravely competing for first place on the field, and the spirit of the women's soccer team has shone through. Yanjing Beer has grown its brand potential through product innovation, quality control and a variety of marketing methods. The two help each other out and are powerfully combined.
Sun Wen, vice president of the CFA, said at the signing ceremony that Yanjing Brewery has always supported the development of Chinese soccer and Chinese women's soccer and actively advocated soccer for all, reflecting the responsibility and accountability of a national enterprise. "It is because of the help of brands such as Yanjing Brewery that the Chinese women's soccer team has been able to face adversity with indomitability. In the future, we will work with Yanjing Brewery to create a beautiful and courageous Clanging Rose, so that this rose can blossom on the world stage in a more splendid and lasting way. At the same time, we also hope to join hands with Yanjing Brewery for a longer period of time and jointly carry forward the cause of Chinese soccer."
Geng Chao, Party Secretary and Chairman of Yanjing Brewery, said that the core of national sports and the spirit of national enterprises are one and the same. On the field, the Chinese women's soccer team never gives up, perseveres and has countless highlights. And Yanjing Beer, as a representative of national industrial brand, also has the tenacity of never giving up and never compromising. Yanjing Beer's joining hands with the Chinese women's soccer team demonstrates Yanjing Beer's determination to promote the development of national soccer and enhance the strength of Chinese soccer. He also said that Yanjing Beer has been actively fulfilling its social responsibility and fully supporting the development of sports in China, taking sports marketing as a key part of brand marketing, and the soccer field has always been the main battleground for Yanjing Beer's sports marketing. In the win-win situation of national brand and national sports, China Women's Football Team and Yanjing Beer have highly consistent cooperation opportunities.
China's women's soccer team has participated in 15 Asian Cups, winning 9, and 8 Women's Soccer World Cups, finishing second once and reaching the quarterfinals twice. 2022 is a milestone year for China's women's soccer team. This year, the women's soccer team went all the way to the final of the Asian Cup, winning the title and returning to the top of Asia after 16 years. In front of people all over the world, Chinese women's soccer team showed the women's soccer spirit of tenacity and never give up.
