At the meeting, the executive director of the Professional League Organizing Committee, the head of the preparatory group of the CFA Shi Qiang, the deputy head of the preparatory group of the CFA, the chairman of the Super League Company Liu Jun, the person in charge of the preparatory group of the game of the CFA Guo Bingyan, the CFA deputy director of the Department of Competition, Sun Ri, attended the meeting and answered the questions of the journalists.

It is reported that a total of 53 professional soccer clubs applied for access (Hebei Football Club did not submit application materials, Wuhan Yangtze River, Xinjiang Tianshan Snow Leopard withdrew), the CFA, China Football League preparatory group strictly in accordance with the provisions of the audit, as of March 28, a total of 48 professional soccer clubs to obtain access to the 2023 season of the CFA professional league qualification.

On March 29, the preparatory team of the Chinese Football Association and the Chinese Football Federation held a media exchange meeting in Beijing, announcing the list of clubs to be admitted to the professional league for the 2023 season, and explaining the hot issues of admission that are of concern to the society.

At the meeting, the executive director of the Professional League Organizing Committee, the head of the preparatory group of the CFA Shi Qiang, the deputy head of the preparatory group of the CFA, the chairman of the Super League Company Liu Jun, the person in charge of the preparatory group of the game of the CFA Guo Bingyan, the CFA deputy director of the Department of Competition, Sun Ri, attended the meeting and answered the questions of the journalists.

It is reported that a total of 53 professional soccer clubs applied for access (Hebei Football Club did not submit application materials, Wuhan Yangtze River, Xinjiang Tianshan Snow Leopard withdrew), the CFA, China Football League preparatory group strictly in accordance with the provisions of the audit, as of March 28, a total of 48 professional soccer clubs to obtain access to the 2023 season of the CFA professional league qualification.

Athletic brand lululemon's net revenue grows 30% to $8.1 billion in FY2022

On March 29, lululemon (NASDAQ: LULU) reported financial results for the fourth quarter of fiscal year 2022. During the fourth quarter, the Company's net revenues increased 30% year-over-year to $2.8 billion. The Company continued its global growth momentum, with net revenue from its North American operations increasing 29% and net revenue from its international operations increasing 35%. On a constant dollar basis, comparable store sales increased 17% and DTC channel net revenue increased 39%.

Net revenues increased 30% to $8.1 billion in fiscal 2022 compared to fiscal 2021, with net revenues from North American operations increasing 29% and net revenues from international operations increasing 35%. On a constant dollar basis, comparable store sales grew 19% and DTC channel net revenue grew 35%. By the end of fiscal 2022, lululemon had 655 stores worldwide.

Marketing Cooperation

Decathlon's specialist running brand KIPRUN signs two-time Olympic medallist Paul Chelimo...

On March 29th, Decathlon's specialty running brand KIPRUN announced a partnership with Paul Chelimo, an American athlete from Kenya, welcoming him as a team member. As an expert in the 5000 meters, Paul will work with KIPRUN to develop technical products that pass rigorous conditioning tests for long-distance races.

After winning back-to-back silver medals at the 2016 Rio de Janeiro Olympics and bronze at the 2020 Tokyo Olympics, Paul has gained a reputation among the world's elite as an international distance running specialist. A committed runner, Paul has now moved on to a longer program and is set to give his career a new impetus through his partnership with KIPRUN.

Eagle Point Networks Becomes Premier Sponsor of Starcraft 2 WTL Tournament

The StarCraft 2 WTL tournament series has officially launched its Summer 2023 schedule. Eagle Point Networks has announced that it will be working with tournament partner Starboy as the lead sponsor to help grow the WTL tournament system and inject additional funds into the prize pool.

FIFA and the Association of European Football Clubs sign new memorandum of understanding

FIFA recently officially announced the signing of a new Memorandum of Understanding (MoU) between Infantino and President Nasser of the European Football Clubs Association (ECA) in Budapest, Hungary. Through December 31, 2030, the contract strengthens the ties between FIFA and the ECA, bringing long-term stability to the national team and club competitions.

Under this contract, clubs will comply with international match day arrangements.The ECA has also indicated that it will support a new World Cup in 2025, when 12 European clubs will participate in the World Cup.TheClubbenefits program will financially compensate clubs that allow their players to participate in the world tournament.The World Cup budget is $209 million for the 2018 and 2022 World Cups, and will rise to $355 million for the 2026 and 2030 the World Cup budget will rise to $355 million.

McDonald's partners with University Sports Management Group for College eSports Commissioner's Cup

Recently, fast food chain McDonald's partnered with the University Sports Management Group for the upcoming College eSports Commissioner's Cup, called "May Madness". McDonald's will host promotions and giveaways during the game. In addition, McDonald's will offer special discounts in the app.

Warner Bros. explores acquiring French rights

Recently, multinational media and entertainment giant Warner Bros. Discovery (WBD) U.S. Open tennis tournament will be broadcast in France through its Eurosport. In February, WBD extended the rights to the U.S. Open for five years, excluding 45 European markets including the UK and Ireland, Austria, France, Germany, Italy, Spain and Russia. Eurosport will be associated with the U.S. Open for more than 25 years, since it first aired in 2001.

De Bruyne becomes the face of McDonald's Belgium

Manchester City star Kevin De Bruyne recently signed a personal endorsement deal with fast food restaurant chain McDonald's for the Belgian market. He and his wife, Michel Lacroix, will be featured in McDonald's marketing campaign, which focuses on "Keeping Families Together." De Bruyne is a fan of McDonald's, which is famous on the video social media platform Tiktok, as he often takes his wife and children to the fast food chain after matches.

Fenjiu International has become the official co-brand of China's national women's soccer team in Australia and New Zealand.

Recently, Shanxi Xinghuacun Fenjiu International Trade Co., Ltd. became the official co-brand of the Chinese national women's soccer team in Australia and New Zealand. The cooperation between the two parties aims to strengthen the promotion of Australia and New Zealand. Fenjiu, as an excellent national brand, also looks forward to delivering the spirit of women's soccer to more Chinese and Australian and New Zealand fans through this cooperation. This July, the Women's Football World Cup will be held in Australia and New Zealand, and the Chinese Women's National Football Team will blossom in Australia and New Zealand together with Fenjiu International.

Industry News

Official Announcement! Yu Hongchen, Chairman of the Chinese Athletic Association and former Vice Chairman of the Chinese Football Association, is under investigation for suspected serious disciplinary offenses

On March 29, the Discipline Inspection and Supervision Group of the General Administration of Sport of China announced that Yu Hongchen, chairman of the China Athletics Association, is suspected of serious disciplinary violations and is currently under review and investigation by the Central Commission for Discipline Inspection, the Discipline Inspection and Supervision Group of the General Administration of Sport of China and the Hubei Provincial Supervisory Commission.

Yu Hongchen served in the Chinese Football Association (CFA) from 2010-2017, holding important positions such as chairman of the Chinese Super League Company and vice-chairman of the CFA.

Zhejiang e-Sports Association releases normative documents: e-Sports athletes must be 18 and complete 9 years of compulsory education

Recently, Zhejiang e-Sports Association released the group standard announcement of Zhejiang e-Sports Athletes' Technical Grade Evaluation Specification (hereinafter referred to as the Specification).

The standard has been released on the national group's standard information platform and will be implemented from April 1, the announcement said. Jin, executive vice president of the Zhejiang Provincial Electronic Sports Association, said the grade certificate, which is issued by the Zhejiang Provincial Sports Bureau, is no different from a traditional sports grade certificate. However, it is worth noting that in order to meet the conditions for registering as an e-sports athlete, one must be at least 18 years old, have completed nine years of compulsory education and have obtained a full-time junior high school diploma or above.

Chelsea made a net loss of £120m last season

Recently, Chelsea officially announced their financial report for the 2021/22 season, stating an overall net loss of £121.3 million due to the impact of sanctions. The club's turnover increased to £481.3 million from £434.9 million last year, mainly due to an increase in commercial revenue from match days and returning fans. Broadcasting revenue was down on last year due to a reduction in Champions League dividends and the knock-on effect of the epidemic from the 2019/20 season to the 2020/21 financial year. The club's commercial income increased to £177.1 million due to sponsorship income from new contracts and renewals of existing partners.

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