8. Dick's Sporting Goods has become the official sporting goods retail partner of the NCAA.
March 13, 2013 - DICK'SSportingGoods recently entered into a corporate partnership with the NCAA to become the Official Sporting Goods Retail Partner of the NCAA, which includes 90 men's and women's tournaments.
This extensive partnership is the latest step in a concerted effort by Dick's Sporting Goods to showcase the power of sports and the impact it can have. Dick's Sporting Goods will activate sponsorships through media investments, including border signage and exclusive content production, as well as access to multiple NCAA Tournaments that will bring millions of fans to the field in person or at home.
7. Kelvin Kiptum, Middle Joe's Sports signing exclusively for Kelvin Kiptum Breaking 2
On March 15th, CJS announced the signing of Kenyan athlete and marathon superstar Kelvin Kiptum (Kelvin Kiptum), successfully creating a brand milestone event and officially radiating its brand influence to the world's top marathon events.
It is reported that 40 days later, the new spokesperson will join hands with Joe Sports top shoes to participate in the London Marathon, showcasing the brand and technical strength of Joe Sports on the world stage and running the first step after the cooperation.
6.On ang run signing Yi marathoners to crush Atik.
On March 16th, Swiss sports brand On On Run announced the signing of Yi marathoner @Grind Ati. This brand is also the first time to sign a Chinese marathoner.
Ang Run said that from the mountains to international professional competitions, the experience of fan Ati fully demonstrates his strong belief in growing up under pure will, and inspires greater spiritual power through physical exercise, which is the core of sportsmanship advocated by Ang Run.
Aigo Sports signs Chinese women's soccer star Wang Linlin to a contract.
On March 18th, the well-known domestic soccer equipment manufacturer Aigo Sports announced that Wang Linlin, who signed with the Chinese women's soccer team, is the brand's best friend and product experience officer. Wang Linlin, who is 1.75 meters tall, was selected for the women's soccer team at the age of 12 and wore the long-sleeve logo of the National Youth Football Team at the age of 18. She was named "Best Defender" at the 2022 Women's East Asian Cup, and has become a mainstay of the Chinese women's soccer team's defense.
Over the past ten years since its establishment, AICO Sports has sold its products to 50 countries around the world and entered tens of thousands of campuses, realizing the founding team's original intention of helping Chinese soccer and sponsoring the Chinese national soccer team for many years. As an official support brand, AICO Sports accompanied the Chinese women's soccer team to win the Asian Championship for many years.
4.2023 The 5th China e-Sports Industry Conference was successfully held in Gongshu, Hangzhou
On March 18, 2023, the 5th China e-Sports Industry Conference was grandly opened in the Asian Games city of Hangzhou. The conference was co-hosted by the People's Government of Gongshu District, Hangzhou, the Digital Entertainment Professional Committee of the China Association for Trade in Services, the Commercial Culture and Tourism Real Estate Committee of the China Real Estate Association, and the E-Sports Management Committee of the China Culture Management Association, and organized by the Investment Promotion Bureau of Gongshu District, Hangzhou, China Sports E-Sports (Beijing) Sports Culture Co. Ltd, Qingdao Raytheon Technology Co. Ltd, Fuzhou Traceable Culture Communication Co., Ltd. and Sports Big Enterprises Co-organizer.
On March 14, the Paris Olympics will mark the 500-day countdown. The Paris Organizing Committee for the Olympic Games recently announced the signing of a cooperation agreement with steel giant ArcelorMittal, which has officially become the official partner of the 2024 Paris Olympic and Paralympic Games.
According to the agreement, ArcelorMittal will undertake the torch, the sacred fire bowl, etc. Paris 2024 Olympic and Paralympic Games. (See:500 days countdown to the 2024 Paris Olympics, sponsorship of 900 million euros + 3 million tickets)
2. In order to target the U.S.-Canada-Mexico World Cup, TCL became the senior partner of the Spanish national team.
March 14th news, recently, TCL and the Spanish Football Federation (RFEF) both signed a cooperation contract until 2026. Targeting the U.S.-Canada-Mexico World Cup, TCL officially became the senior partner of the Spanish national team.
TCL's sports marketing covers a wide range of sports such as basketball, e-sports, cricket and baseball, in addition to soccer.
1. The Turbo 160X Champion Running Shoes helped He Jie and Yang Shaohui break a 16-year national record.
On March 19, the 2023 Wuxi Marathon began. After fierce competition, Kenya's Enoch Onchari won the marathon title of the race with a time of 2 hours 07 minutes 19 seconds, China's He Jie took second place with a time of 2 hours 07 minutes 30 seconds and Yang Shaohui took third place with a time of 2 hours 07 minutes 49 seconds, both of whom broke the 2007 Beijing Marathon time of 2 hours 08 minutes 16 seconds set by Ren Longyun Both of them broke the national record of 2 hours 08 minutes 16 seconds set by Ren Longyun in 2007 Beijing Marathon.
◆ Joma became the official partner of Changchun Football Association
This agreement covers the cycles of Paris and Milan. Statistically, in the last six years, members of the Dutch national team have been on the podium at the Olympic Games and other international competitions 73+ times.
◆ Expedia extends four-year contract with Liverpool travel site
On March 13th, Liverpool FC renewed its four-year partnership with Expedia, one of the world's largest full-service travel websites, and continues to be the official sleeve advertising sponsor of the Liverpool men's and women's soccer teams.
On March 13, AthletesUnlimited, a women's sports league, expanded its partnership with Nike.
"MLB's goal in Europe is to introduce baseball to new audiences through content and event experiences," said Ben Ladkin, MLB General Manager, Europe. "We are thrilled to be working with cricket superstars Issy and Harry and giving them the opportunity to explore the world of baseball."
March 13 - Spanish media company Mediapro was recently confirmed as the main broadcaster of the 2023 European Games in Krakow and Mapol Posca.
March 14, 2011 - Yacht brand Riva has recently renewed its partnership with the Ferrari F1 team, continuing to serve as the team's official sponsor. The Riva logo appears on the bodywork and helmets.
Alberto Galassi, CEO of Riva's parent company, the Faraday Group, said, "Riva and Ferrari have a lot in common, from their storied history and global success to their industry leadership responsibilities."
◆ VelocityBlack Becomes Official Luxury Lifestyle Partner of Aston Martin
March 14 - VelocityBlack recently became the Official Luxury Lifestyle Partner of the Aston Martin F1 Team.Founded in 2014, VelocityBlack is a digital members' club and luxury concierge company that utilizes cutting-edge technology and world-class experts to deliver unique tickets, events and lifestyle experiences to its members.
Together, VelocityBlack and Aston Martin will provide VelocityBlack members with the ultimate opportunity to live and experience the world's greatest racing series.
◆ Over the years, the Irish Football Association has entered into a partnership with Castore
March 16 - The Irish Football Association has recently entered into a multi-year shirt supply and sponsorship partnership with premium sports brand Castore. The agreement will see Castore become the association's official equipment supplier and retail partner.
