Morata played in the 25th round of the 2022-23 La Liga season on March 14 at 4:00 a.m. at the Estadio Monteleveri as Atletico Madrid traveled to Girona. In the first half, Depay lost his chance, and in the second half, Morata won as a substitute. In the end, Atletico Madrid defeated Girona 1-0 on the road. In the table, Atletico Madrid still ranked third with 48 points, six points ahead of fifth-place Betis.
Marketing Cooperation
Harry Brook Becomes MLB Brand Ambassador
England and Yorkshire cricket star Harry Brook recently signed a brand ambassador deal with MLB. Additionally, England women's cricketer Issac has also become an MLB ambassador. Both cricketers will have MLB logo stickers on their bats.Ben Ladkin, General Manager of MLB Europe, said, "MLB's goal in Europe is to introduce baseball to new audiences through content and event experiences." "We're excited to partner with Islamak and Harry to give them the opportunity to explore the world of baseball."
Women's sports league Athlesunlimited expands partnership with Nike
Athletesunlimited, a women's sports league, recently expanded its partnership with Nike. As the official uniform, athletic apparel and footwear partner of Athletesunlimited, Nike provides uniforms and footwear for all of Athletesunlimited's sports (softball, lacrosse, volleyball, and basketball), as well as other support for the organization, including participation in grassroots and community events, in a concerted effort to shape the future of sports.
Liverpool extend four-year contract with travel site Expedia
Liverpool FC recently renewed its four-year partnership with Expedia, one of the world's largest full-service travel websites, to continue as the official sleeve advertising sponsor for Liverpool's men's and women's soccer teams. Throughout the partnership, Expedia has been working closely with Liverpool FC to make it easier for fans to travel.
Expedialive, located on the Expedia website, is a dedicated page that serves as a hub for Liverpool fans to schedule matches, both home and away. In addition, Liverpool and Expedia have teamed up to launch 'Nothing Beats Being There', a series of touching stories told by players and real fans about their recent trips to some of the most iconic matches in the history of men's and women's soccer.
Dick's Sporting Goods Becomes Official NCAA Sporting Goods Retail Partner
DICK'SSportingGoods recently entered into a corporate partnership with the NCAA to become the official sporting goods retail partner of the NCAA, including all 90 men's and women's tournaments. This extensive partnership is the latest step in a concerted effort by DICK'S Sporting Goods to showcase the power of sports and the impact it can have. Dick's Sporting Goods will activate the sponsorship through media investments, including courtside signage and exclusive content production, as well as access to multiple NCAA Championships that will bring millions of fans to the field or home.
Mediapro becomes anchor of the 2023 European Games
Spanish media company Mediapro was recently confirmed as the main broadcaster for the 2023 European Games in Krakow and Mapol Posca. The company will establish and manage the International Broadcast Centre, where 750 broadcasting professionals and 15 external broadcasting units will work for this year's European Games.Marcin Nowak, Chairman of the Organizing Committee of the 2023 European Games, said, "It's an honor for us to work with a world leader in the field of audiovisuals that is well established in the world of sports." "We are now convinced that the Summer Games will benefit sports fans around the world. When they support their favorite athletes in front of their television sets, they will feel like a fan gathered at the stadium."
Industry News
Hangzhou Asian Games e-Sports Licensed Merchandise Debuts in Beijing's Wangfujing
On March 13, the first batch of e-sports-themed licensed merchandise for the Hangzhou Asian Games was recently officially launched and debuted on the first floor of the Gongmei Building in Wangfujing, Beijing.
As the first time in the history of the Asian Games to issue "e-sports" franchise products, the game theme includes "League of Legends", "King of Glory", "Peaceful Elite" and other popular games, including badges, silk scarves, bookmarks, refrigerator stickers, keychains and other 51 products, The game themes include popular games such as "League of Legends", "Glory of Kings", "Peaceful Elite", etc., and there are 51 products including badges, silk scarves, bookmarks, refrigerator stickers and keychains. The Hangzhou Asian Games will be held from September 23 to October 8, following the 2022 Winter Olympics in Beijing. This year's Asian Games will include two additional events: eSports and breakdancing, the first time eSports will be an official competition at an intercontinental congress. According to the head of the franchise retailer, more eSports franchises will be launched.
U20 Asian Cup goalkeepers ranked second
The AFC has released the rating list of the players in the U20 Asian Cup quarterfinals. In the goalkeeping position, the outstanding national youth keeper Li Hao ranked second. Spain's Atletico Madrid also previously hit on the 2004-born keeper and officially signed him. Li Hao became the second Chinese player to officially join Atletico Madrid after Xu Xin. After the tournament, Li Hao will officially start his study abroad career.
