February 7 news, Hui Run® the race has become a national multi-brand channel professional running category of strategic partners and general agents.

Based on the concept of mutual trust and win-win situation, the two parties will actively carry out in-depth cooperation in product promotion, activities, runner services, etc., so as to provide a higher-quality new sports experience for the majority of runners through resource sharing and complementary advantages.

It is understood that the first leg of the new running series NB10km of Newbalance and Hui Run® will start on February 18th in Wuxi.

Multinational Telecom Operator DIGI Becomes Gass Main Sponsor

Recently, multinational telecom operator DIGIComunications became the main sponsor of La Liga club Garth until the end of the season.

This comes after the company became an official sponsor of the club. The move is aimed at reinforcing the company's commitment to the club. Cadiz's previous main sponsor was Kerfus, and now the company has become the sleeve sponsor of the club's first jersey.

Partnership agreement with Verstappen

EASPORTS recently signed a partnership agreement with F1 World Champion Max Verstappen. The two parties will work together to create content across the EASPORTS portfolio. the EASPORTS brand will also appear under Verstappen's helmet.

Verstappen said, "EASPORTS has always been a very important part of my life, whether it's playing games with my friends or staying competitive away from the track."

Industry News

Strict access! Clubs must clear all outstanding payments to complete access. The new Super League season is scheduled to open in mid-April

The 2023 Professional League Club Heads Meeting and the Summit of Club Bosses of Chinese Super League, Chinese A League and Chinese B League was held on the morning of February 7 at the national team training base in Xianghe. At the meeting, the preparatory group of the CFL informed the clubs that the new season of the Chinese Super League is scheduled to open in mid-April, the new season of the Chinese A League is scheduled to open in mid-late April, and the Chinese B League is scheduled to open in mid-late April to early May. Club access time is from February 10 to March 20, access system closed on March 3rd.

According to the plan, the organizer will communicate with the clubs on site on the 7th to communicate the access rules, and on the 10th to officially release the 2023 CFA professional club access rules. According to the rules, clubs at all levels must complete the access training on February 13, and clubs formally submit the access materials. on February 20, the first batch of clubs have been paid (all the arrears of wages) the results of the first review is announced for 7 days.

The meeting made it clear that clubs must complete the settlement of all salary arrears, including for 2022, otherwise they will not be allowed to enter, and strictly enforce it, as well as completing the 2022 season's arrears of expenses for the tournament area, hotels and venues, and completing the disciplinary penalties for clubs' arrears for all the seasons.Before March 20, the Football Association completed all the access assessments and confirmed the access lists.

Shaanxi Chang'an Athletic: 9,155 Fans Join Founding Lifetime Memberships & Packages

On the evening of February 6, Shaanxi Chang'an Athletics officially announced that as of the evening of February 6, 15, :9,155 fans have joined Shaanxi Chang'an Athletics Founding Lifetime Membership & Packages.

Shaanxi Chang'an Athletic said that fans who purchased the package included Shaanxi fans who shouted at St. Jude's, Shaanxi fans who work and study elsewhere, fans from other teams, and even foreign friends.

Maura McGreevy Named Chief Communications Officer

BEIJING, Feb. 7 (Bloomberg) -- Endeavor (NYSE:EDR), the global sports and entertainment company, announced the appointment of Mauramcgrevy as Chief Communications Officer. Since 2014, Mcgrevy has been head of communications for Endeavor subsidiaries IMG (a global leader in sports, events, fashion, and media) and 160/90 (a global cultural marketing agency).

As COO, Maura McGreevy will lead Endeavor's global PR team and oversee corporate communications for Endeavor and its subsidiaries, including PR, events and hospitality, internal communications, social networking and creative.

Maura McGreevy joined IMG shortly before WME's acquisition of IMG in 2014 and played an integral role in the communications strategy for the company's integration and the more than 20 acquisitions and new business launches that followed. In addition to leading communications for the global IMG and 160over90 businesses, she is a key member of Endeavor's communications leadership team.

Prior to joining IMG, Moira McGreevy held senior communications roles at global creative agency Droga5 and media group Thomson Reuters.

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