The 2022 World Cup in Qatar came to an end with Argentina winning the Copa del Rey. c Luo bid a tearful farewell to the World Cup, Messi dreamed of Qatar, celebrities have short parents, and fans have a variety of modes of... People are talking about soccer all the time, and major variety shows are launching a series of special programs in the name of "ball".
World Cup variety show "Red Sea" by the Oriental Pearl BTV pan-sports talk show open mike champion came out on top. After the huge success of the first season broadcast from February to September this year, this winter has created a special soccer season. At the end of the last episode broadcast last weekend, the entire network was exposed to 230 million long and short videos of the six episodes of the show, with a total of 180 million video plays, "No over, don't just over." "From a development perspective, 'How many World Cups can youth have?" "Make money by selling stupid soccer balls" soccer terriers are endless, using stand-up comedy to open a new posture for young people to watch the World Cup.
"Unprofessional" Football Pro Talk Show
The special edition of Open Mic Champions Soccer Season aired from November 20 to December 25 and covered the entire tournament cycle of the World Cup in Qatar. Each program is led by a celebrity guest, three stand-up comedians appear later, and viewers choose the MVP of each episode.
"Creating joy is the greatest watch ability on the talk show stage", when the World Cup enters talk shows, how to make the regular soccer game light and funny has become the primary issue. Without light-hearted and enjoyable language, talk shows lose their force and find it hard to really capture the attention of the audience.
So "don't make the program very professional" became the consensus of the team of open mike champion, compared with the professional soccer commentaries, open mike champion pay more attention to the fan mode, life sportsmanship, etc., in the form of talk show to stimulate the positive, sportsmanship, and then bring the spirit back to the real life, and ultimately present the competition, but dilute the competitive attributes of the talk show.
For example, Shen Qing, a female stand-up comedian who doesn't know anything about football, in her opinion, the World Cup is organized for her alone: "I watch football like boys watch Vimeo. In my eyes, they are a bunch of fierce men. I can't see where the ball is at all. All I see are their firm thigh lines."
She was also impressed by Shen Qing, the most popular female stand-up comedian among the overall winners of the first season of Open Mic. "Ball-blind" self-proclaimed, "I wasn't sure if there was such a word as ball-blind, and I didn't even dare to use it until I searched for confirmation." "I know Messi because it was my ex-boyfriend's idol. I know Neymar because I think they look alike, and Ronaldo because of Golden Throat."
In addition to novel ideas, the key to the success of a talk show lies in the guests. It is not difficult to find that another highlight of the open mike champion is the diversity of the guest lineup. 2002 World Cup witness Au Chuliang, sailing Olympic champion Xu Lijia, the famous musician Wang Hao (Director Wang), the old fans Ma Jun, "pseudo-fans" from different industries of the novel, distinctive personalities, different styles, multi-faceted presentation of the soccer world of the real story. The story of the world of soccer is presented from many angles.
"The stand-up comedians' performances will start with soccer and then extend to life. Although some of the stand-up comedians are not high-level fans, they have their own perspectives on watching the World Cup so that they can fully take into account the viewing habits of all the viewers in the variety show." Wang Lei, the show's general director, said.
"My job is very simple, is to give the national football door to the door" as the flagship character of the A a era, area chuliang in 2002 at the age of 34 years old "age" by milu included in the list, to participate in the world cup in south korea and japan. In the Chinese men's soccer team's only World Cup, the replacement goalkeeper Au Chuliang did not have the opportunity to play. Due to the smooth running of the program, the always low-key Au Chuliang is the first time to open the microphone talk show, but his terrier ability can be freely accepted and released: "so many years, I feel ashamed that I only have two small contributions. First, I helped China enter the World Cup final for the first time. Second, I popularized my last name to the whole country, or at least the whole country's fans. ōu."
On the stand-up comedy stage, professional sports people also have easy access to industry-accumulated jokes, "It's said that women can hold up half the sky. On the soccer field, half the sky for women is our own. We have to half the sky, we have to free up our hands for them. Where are we on the women's soccer team? It's clearly Nwa." Women's soccer international Li Jiayue spoke as a special guest. Li Jiayue started three matches at the Asian Cup earlier this year and was solid on the defensive side of the ball, helping China's women's soccer team reach the top of the Asian table again after 16 years. She recently announced through her personal social media that she has joined the Super Galatasaray Women's Football Team in Turkey, becoming the 13th Chinese female soccer player this season.
Just as sports stars use stand-up comedy to draw young people's attention to their programs, BTV basketball commentator Xu Jingyu also performs on a soccer stand-up show, bringing basketball fans to the soccer playground. In the final episode of the show, "Win or Lose, Youth Never Dies," the new generation basketball commentator, who has a huge basketball fan base, said, "When I was a kid, I saw Lionel Messi play soccer. I thought I was a child prodigy. Now he's won the Copa del Rey. All my soccer-related thoughts are over. Next, I will put all my energy into basketball." Starting with the season six episodes of Open Mic championships, there are six different themes "First Time" to "My Failure and Greatness", from "The Bottom Line" to "Youth Not loose", everyone can be centered on soccer, to find closely related to their own life extension of the topic, soccer has become a content that everyone can relate to, the show will naturally produce the effect of breaking the circle.
For a long time, while sports variety shows have had no shortage of surprises and highlights, most of them have been lukewarm, with few hit styles being born. Even if it's because it's hard to reconcile the tastes of sports fans and non-sports fans alike, who often complain about fake spectacles and over-the-top routines. In the end, they got low attention and short-lived endings.
As a benchmark platform for media convergence in broadcasting, BTV is building a benign digital streaming media business model based on the concept of "interest + companionship" and original content. Kai Mai Champion is the original boutique program ip customized for the pan-sports and pan-entertainment users of BTV. in addition to BTV Aqiyi, Liaoning, Shandong, Tianjin, Shaanxi, Wuhan and other local TV stations also aired Kai Mai Champion soccer season.
The final data also shows that the combination of pan-sports + pan-entertainment is a successful attempt. As in previous years, the World Cup sports variety shows, major platforms and "ball" related variety shows gathered, a group of sports celebrities together, a variety of innovative ways to play endless. In this World Cup "short war" in the game, open mike champion with excellent ratings data to promote the overall upgrade of sports variety shows, but also use the collision of soccer and talk shows to promote the growth of newcomers. This season's host is BTV's own trained host Zhang Yue, in addition to playing a string role in the program, specializing in basketball commentary, but also tells the soccer talk show. At the beginning of each program, the "open mic news" segment is from the point of view of an unprofessional girl like her, making fun of the World Cup, preferring to surround herself with gossip, and using her own people to talk about soccer. The understanding of soccer is different, but the joy of feeling the sport and the mission to transmit positive energy are interrelated.
"There is too little crossover between comedy and sports, every four years there are a lot of soccer stars explaining the World Cup in their own way and sharing soccer views, but there is very little professional soccer and professional comedy, Mak Champion starts off with a good head start, and we are looking forward to the next Asian Cup, the European Cup and the next World Cup." Ma Jun, a writer and actor, said.
Although comedy comedy, variety shows and serious sports may not seem compatible, there is no doubt that comedy and variety shows have changed the society's daily perception of sports, which is a natural product of sports entertainment and consumption, and an important window for the public to understand sports. In the future, in the context of sports power building, pan-sports entertainment programs will become a new trend, spreading sportsmanship and promoting national fitness in a silent way, shouldering the mission of the times to promote the full implementation of the 5 trillion sports industry goal in 145 years.
Note: Images used in this article are from Open Wheat Champions
