In June this year, Win Win Sports went public; in July, Win Win Sports invested in Zhangzhou Bihai Win Win Sports Development Co., Ltd, a company that exclusively operates the Happy Island International Soccer Training Base in Zhangzhou; and in the next four months, Win Win Sports quickly signed the exclusive right to operate the Yuxi Plateau Soccer Training Base in Yunnan Province and the Yintou International Soccer Training Base in Beihai, Guangxi Province. Currently, it operates 58 natural grass soccer fields, becoming the leading natural grass soccer field operator in China. Since its entry in July, the Happy Island Base in Zhangzhou operated by Win-Win Sports has hosted more than 130,000 people, the Yuxi Base has hosted high level teams such as the U17 Men's National Youth Soccer Team and Wuhan Jiangda Women's Soccer Team, and the Yintou Base in Beihai has taken on the U17 Group Finals of the first China Youth Championship for Men's Teams.
In the midst of an epidemic, under tight control, why is a traditional service startup swimming against the tide? Why did it achieve such success four months after its founding? Meng Tao's business logic may bring the answer.
Beliefs of the Kunming Caritas Base
Back on the night of Nov. 23. 2022 World Cup in Qatar, Spain's Gavi, 18 years and 110 days old, scored a goal in the first group game to become the youngest player in Spain's history and the third youngest player in World Cup history.
Thousands of kilometers away, the culture wall of Win Win Sports in Shenzhen showcases their team's past experiences, one of which is the moment of the awarding of the La Liga Cup of Hope three years ago, when Xavier and his Barcelona teammates cheered. But that's not the point, it's the praise of La Liga President Javier, the famous star Morientes and many of the players "Gavi's" for the Kunming Jialize base. These developed footballers, who have seen it all, have exclaimed about the excellent quality of the Jialize base's turf. They even gave the base 120 points out of 100.
In any case, the Carrizal base is a success. In just three years, the annual number of visitors has grown at a satisfactory rate, reaching 160,000 people in 2019. This gives Meng Tao great confidence. The success of the Jialize base proves the popularity and recognition of high-quality soccer stadiums, and the team is capable enough to do a good job in the management and operation of high-quality stadiums. In Meng Tao's mind, the Carrizal Base can do better in its first attempt at a bullseye. He gives this belief to win-win sports.
Go with the flow, love is the foundation, track is the key
If you insist on doing something seriously, you will succeed. Meng Tao feels lucky. In his whole career, there is only one industry, only sports. In the sports industry, only soccer and golf are deeply involved and practiced. "These two sports merged into one a few years ago, giving birth to a brand new sport of soccer golf." Meng Tao said with a smile as he recounted his previous experience of playing soccer golf at the base of Happy Island in Zhangzhou. It looks easy, and playing it well isn't.
Win-Win Sports saw soccer and golf from the beginning. "Soccer is a big trend, the world's largest sport, and a key project promoted by the state, with huge imagination and development opportunities; after a strict cleanup and rectification, golf has also ushered in a recovery cycle." Meng Tao said that the layout of Win-Win Sports in the soccer industry is based on soccer bases, covering the construction of soccer stadiums, turf management, operation and management, tournament hosting, youth training and other businesses; the layout of the golf industry is based on the construction of stadiums, club management and maintenance, tournament planning and organization.
In December 2021, in order to further standardize and improve the open service level of public stadiums, the State General Administration of Sports formulated and issued the "Government entrusted social forces to operate public stadiums model contract" to guide the property rights unit of public stadiums to do a good job entrusting the operation of the social forces to better serve the fitness needs of the general public. Demand. More and more public stadiums around the country are adopting the entrusted operation mode, handing over the operation to the market, making the service more comprehensive and implementing market-oriented thinking.
Win-Win Sports Signs with Zhangzhou Happy Island Soccer Base
Turf management is the first core advantage of Win-Win Sports. Compared with artificial grass soccer fields, natural grass soccer fields are softer and safer, which is conducive to athletes' training and competition. However, due to the high centralized utilization of soccer bases, which can also be affected by seasonal changes, extreme weather and other factors, the key factors of natural grass soccer fields are trampling resistance, water permeability and turf hardness. "For a long time in the past, the soccer industry would match artificial grass with a ratio of 3:1 when planning professional training bases, which means that three natural grass pitches should be matched with one artificial grass pitch for backup."
Win-Win Sports operates highly acclaimed Happy Island Base in Zhangzhou
This could also be the reason why they are leading the field of soccer stadium operations in just four months. Unsurprisingly, with the support of this concept, the popularity of the city where the base is located increases, and investors get a return on their investment and an extended flow of development. The training team enjoys high-quality natural grass pitches and comfortable accommodation at preferential costs, the match organizers get perfect field conditions and meticulous professional assistance services in the tournament area, and the overall development conditions of Chinese soccer improve, and the competitive level of players improves naturally.
Equally important, Meng Tao has ingrained the Win-Win values within the company. From headquarters to projects, from project teams to individuals, Win-Win Sports has implemented an easy-to-understand project partner system. "So that everyone in the company can share the results and benefits from this platform in a timely manner. Of course, we will consciously grasp the logical relationship between project costs and revenues." Meng Tao emphasized, "For every employee recruitment, I will make this system clear in front of other employees."
With this system of internal and external mechanisms, it is difficult to develop quickly.
According to public reports, since the operation of the Zhangzhou base in July this year, Win-Win Sports has undertaken 11 national tournaments such as the Champions League, the National Women's B-League, the National Summer Camp, the China Youth Football League, the U21 League of the Chinese Football Association, the National Women's Football Championship, the National Women's Football Elite Camp and so on, which have been highly praised by the tournament organizations and teams.
U16 National Junior Team Training at Yuxi Soccer Base
Beihai base on November 1 only trial business, just 15 days later ushered in the China Youth Football League Boys Football League U in the final stage of the 17 groups, 16 elite teams in the Beihai base is very excited, because of the "great" playing field, so that the players "too addictive! ". Behind this feast, no one knows because it was a new base, a win-win sports service team that matched all the doors, bench seats, live streaming stands and other match equipment needed for the game in just 15 days.
Win-Win Sports and Beihai Yintou Football Base Signed a Contract
Meng Tao believes that in the past few years, Chinese soccer has actually experienced a game of "golden dollar soccer" with the industry collapsing and the industry entering a period of rooted youth training. Win-Win Sports is eager to participate in it and wants to make its due contribution. They emphasize a pragmatic business philosophy, respecting the laws of soccer and the laws of the market on the premise of the best efforts to provide teams with quality and inexpensive services.
Talking about the future development of win-win, Meng Tao smiled lightly: "Business logic figured out, the rest is the name of Mr. Wang Zhigang summarized some time ago:Respect common sense, abide by the law, respect human nature." Meng Tao instantly serious: "Win-win light asset company, the most important asset is the talent under the common values. How to respect human nature on the basis of respect for talent, I understand is not cheating, do not draw a cake, do not throw."
"Those who want the same thing up and down will win, and those who are in the same boat through thick and thin will prosper." Meng Tao said slowly, his trademark smile returning to his face.
