On November 14, Xiaohongshu announced that it had signed a contract with Spain and Belgium to become the exclusive content interactive community for the two Chinese teams.
It is worth mentioning that the main color of the team is red, which is also harmonious, whether it is the "Red Matador" Spanish team or the "Red Devils of Europe" Belgian team. The name "Little Red Book" fits.
As a popular lifestyle grass-raising platform for young people, in recent years, Xiaohongshu has often entered into cooperation with sports cooperation IPs such as the Chinese women's soccer team, FC Barcelona and Harden.
