The Beijing Workers' Stadium was built in 1959 and began renovation and reconstruction in 2020. Sino Industrial Sports, led by Sino Group, is responsible for the investment, construction and operation of the project. The new industrial sports will be completed and delivered to the world returning to public view and life within two months. This December, Beijing Guoan Football Club, wholly owned by Sino Group, will celebrate its 30th anniversary and more than 20 years as the home team of Beijing Workers' Stadium. Representing the capital city of Beijing, the stadium and team will continue to provide fans and citizens with richer cultural content and up-to-date experiences under the unified operation of Sino Future, drawing on the operational experience of top international sports clubs and stadiums.
The industrial sports renovation project is currently in the sprint stage and will be delivered on December 9th. The new Workers' Stadium will utilize the latest technology to provide an immersive viewing experience for spectators and continue to operate as the long-term home of Beijing Guoan FC. The stadium's seat spacing and grandstand slope have been increased to give spectators a wider field of vision, and the seating capacity has been increased to 68,000. All seats are suitable FIFA standards and requirements for spectator visual distance. The moving lines and positions of the accessible seats are also more rational than before the conversion. Even if the spectators in the front row stand up, they will not block the view of wheelchair spectators. The lighting system is said to be from the same branded supplier as the Stamford Bridge Stadium, home of Premier League Chelsea. In addition, the new industry has added two tiers of ringside screens and large screens on the north and south sides, with a single large screen measuring nearly 300 square meters.
(Rendering of the new industrial complex)
Recently, the official website of the State General Administration of Sports announced by the State General Administration of Sports, Ministry of Education, Ministry of Finance, China Football Association jointly issued by the General Administration of Women's Education, Ministry of Education, Ministry of Finance, China Football Association jointly issued, proposed that China will actively bid to host the Women's World Cup of soccer in 2031. If the application is successful, in accordance with the FIFA despite the standard to create a new industrial stadium regrettably missed the men's Asian Cup in 2023, or will be able to become a place to host the Women's World Cup.
Before that, New Industrial Sports will first welcome back Beijing Guoan. Upon completion and delivery, the New Industrial System will be in a position to host matches early next year. As a legacy and a benchmark for home stadiums of European soccer clubs, the NIS will have the North Stand (Stand 24) built as a "Super Stand" for 15,000 of Guoan's "hardcore" fans.
The integrated operation of stadiums and clubs is a common mode of operation in the sports industry in Europe and the United States. Through the rational use of space, the commercial interests of the stadium and the team are packaged and sold, which is conducive to maximizing the brand value of both. In addition, as a trader, Neutral has kept pace with the New York Times in the field of digital technology and meta-universe. At present, the project has gathered a number of top partners in the industry, including communication operators, relevant industry research institutions, and internationally renowned technology and ecological enterprises.
(Live from the launch of the GTVerse at the Geniverse in Kobo)
To summarize, the 30-year-old Beijing Guoan is about to return to the 63-year-old Gongtian Stadium, and it's worth looking forward to!
