"Soccer made in Yiwu goes to Qatar
Photo credit: NJB Shell Finance
According to the Yiwu Sporting Goods Association budget, from the flag to soccer, jerseys, "Yiwu production" simply accounted for the entire Qatar World Cup!
70% of the peripheral product mall. As one of the most important world tournaments since the epidemic, many fans around the world have been ready to enter Qatar. When the fans have accumulated a long time of sports enthusiasm coupled with the madness and passion of soccer, so that the World Cup
Peripheral products ushered in an unprecedented surge in the market, which also allows a number of businesses "full throttle", high production.
"Yiwu made" products produced, but also inseparable from the cross-border e-commerce in the logistics and transportation links. Cross-border orders of the timeliness of self-evident, how will Yiwu produced many World Cup
Peripheral products are delivered to customers at the fastest speed, testing the ability of the domestic logistics supply chain.
Alibaba's channel Raiders opened the "World Cup" in Yiwu in September
"Logistics line, to assist the neighboring products in time in the shipment to the hands of customers. According to Cainiao, these products start from Ningbo and Shanghai ports and take about 20-25 days to reach Hamad Port in Qatar directly. In addition, Cainiao also provides different route combinations to cover the rest of the Middle East. Cainiao through the way of sea transportation and shipping, to help "Yiwu production" to the world.
Our businessmen are "gold rush" for the World Cup
There is no denying that the World Cup
As a global sports event, it has an immeasurable impact on the economy of the host country, and the most intuitive manifestation of this is the impact on the tourism industry of the host country. According to previous reports, the Qatari government estimated that the World Cup
would bring a $17 billion increase to its economy.
But with soccer being the most popular sport on the planet, the World Cup
The impact on the global economy goes far beyond the local area of the competition. As a major importer and exporter, China has maintained its position as the world's top country in trade in goods for five consecutive years since 2017.
In addition to "Yiwu production", China's foreign trade and a number of categories in the World Cup
Amoy gold. on October 27, Alibaba's cross-border e-commerce channel Global SmarTone released the World Cup
Six consumer trends in the economy, including projectors, star cards, soccer jerseys, soccer balls, small flags and other products are popular with overseas fans.
Taking projectors as an example, this digital device has a wide market in South America. The reason is that soccer has a crazy atmosphere in South America and Argentina and Brazil as the traditional strongest teams in the world soccer world, coupled with the fact that South American fans love to gather with family and friends to watch the game together, so watching the four-year World Cup
It became a rally program that South American fans looked forward to.
In this context, the projector will be able to satisfy the needs of many people watching the game during the rally. China's projector brand WEWATCH indicates that 70% of the orders for a year to open store come from Brazil, for the World Cup
of the multiplayer outdoor scene, they also featured a World Cup
Memorabilia. According to the data of the global speed seller, from three months ago, in the Brazilian mall China's projector growth began to show, in recent months sales increased by 250% compared to the previous year.
WEWATCH Projector Products
Similar to the demand for projector shopping malls, there is also furniture, "comfortable to watch the game" is every fan of the pursuit of the conditions of the game. According to the data of Global Sell-through, "comfortable" to watch the game has become the Qatar World Cup.
the new consumer trend, with sales of comfort sofas in Brazilian malls up 1,156% year-on-year and 800% in the UAE.
Foshan, Guangdong Province is the "Bashful" to see one of the biggest beneficiaries of the game. Foshan has the largest furniture industry cluster base, furniture production enterprises more than 8000, accounting for about 20% of the domestic market. In the "Bashful" to watch football under the new trend of consumption, Foshan furniture production enterprises can also get a piece of the pie.
"Camping + watching football" or taking advantage of the World Cup
Widening the circle again?
Unlike previous World Cups
The difference is that domestic conditions in Qatar have led to this year's World Cup
Accommodation is very tight, which has given rise to the World Cup
A new type of accommodation during the period - "Tent City", which consists of camping tents.
Scarce supply meets blowout demand, World Cup
The cost of hotel accommodation in Qatar during the period is very expensive. SportsBiz picked the World Cup at random on the Agoda channel
During the week's hotel accommodation in Doha, according to the lowest price ranking also need 2,123 yuan per night, which means that the cost of a week's accommodation for fans has been close to 15,000 yuan.
So in this case, the "relatively cheap" "tent city" has become the priority of the fans. Qatar World Cup
The organizing committee has set up a huge "tent city" for fans in the area to satisfy their needs. According to reports, the charge for each double tent will be 350 pounds (about 2,777 yuan).
Since the epidemic, the domestic camping industry has entered a phase of rapid development. In the World Cup
Under the influence of the economy, the domestic camping industry may usher in a new peak. On the one hand, the country has a perfect supply chain of camping products, with the support of a strong supply chain, the Qatar World Cup
The "Tent City" set up by the organizing committee will benefit the domestic enterprises concerned.
On the other hand, thanks to the diversification of camping scenes, "camping + watching football" may be welcomed by some fans. Compared with watching the game alone at home, three or five fans watch the World Cup together through the combination of camping scenes.
Significantly more fun. In the World Cup
Under the influence of the "camping fever" does not rule out the possibility of further "out of the circle". If conditions permit, you will choose to watch the game at home or a piece of friends to go "camping to watch the game?"
