Looking at the domestic sports landscape, the overall observation is that women's sports in China are developing rapidly and are on the fast track to rapid development. Such as the gold medalists of our sports
--China's women's volleyball team
brave
women's soccer
and in tennis.
Li Na, the Golden Flower (1982-), Chinese tennis player
The honors they received symbolize the brilliant achievements of women's sports in our country. Referring to our women's basketball team yesterday, the Kanelanders once again won after 28 years the
World Cup
Silver Medal, which sparked a national celebration.
In recent years, many newcomers have emerged in China's female sports sector, such as Gu Ailing, Yang Qian, Quan Hongchan, Xu Mengtao, Zheng Qinwen and Wang Frost, who have become sports icons in the hearts of fans by virtue of their strength and personality.
It is undeniable that women's sports have entered a period of rapid development in terms of competition quality, commercial promotion and attention. Looking ahead, the unlimited potential of the women's sports industry and the vast market space signal that women's sports are moving towards a brighter future.
Women's Gaming Blossoms
In March 2021, Deloitte released its report on the rise of women's sport: the road to commercialization. The report notes that over the past decade, there have been numerous examples of women's sports attracting large television audiences, creating value for sponsors and drawing tens of thousands of sports fans to a single event.
With the booming of the gaming industry, female gaming has become a highlight in the development of women's sports. In previous gaming events, male players have always been the protagonists. However, in this game, the female players have blossomed into the brightest light.
On the evening of September 30th, the 2022 King's Women's Open Annual
finals (of a competition)
The curtain fell on the Shanghai Zhongcheng Zhigu Creative Park. the NOVA King's Glory women's team in the
finals (of a competition)
On the show a strong strength, successfully defeated RE-Girls to win the annual championship. Among them, NOVA.
finals (of a competition)
's stellar performance for FMVP honors.
Thus, the 2022 King's Honor Women's Open Championship came to a successful conclusion. For two consecutive years, the King's Glory Women's Exclusive Tournament has allowed the outside world to feel the pursuit of dreams and the desire for championships by female e-campaigners.
In China's e-sports event system, exclusive events belonging to women's e-sports are extremely scarce. Therefore, the organization of the King's Glory Women's Open has broken this situation. The King of Glory Women's Open is the first female mobile e-sports professional tournament jointly organized by Tencent Mutual Entertainment Tianmei Athletics and the e-sports management committee of the China Culture Management Association.
Such a high-profile tournament indicates to a certain extent that the entire market as well as the resources for organizing tournaments are gradually tilting towards women's e-sports. In terms of prize money, the total prize pool of the 2022 King's Honor Women's Open is as high as 2.56 million, which is one of the highest prize money for women's e-sports in China. In addition to the high prize money investment, the organizers also filmed a series of short films featuring their characters, so that the audience can understand these female e-sports players chasing their dreams from more perspectives.
With the officials investing a lot of resources, the tournament has seen a huge increase in popularity and attention. It is reported that the number of applicants for the 2022 King's Glory Women's Open has risen several times over the previous edition. Sports Business observed that the competition in this year's Glory of Kings Women's Open was quite intense and exciting, with endless images of turnovers against the wind, tacit cooperation in group battles, and details in place.
Sports Big Business believes that the emergence of the King's Honor Women's Open has effectively promoted the development of women's e-sports to a certain extent. On the one hand, the King's Honor Women's Open has filled the gap of female gaming events, especially high-level female gaming events. Previously, women's e-sports events were very scarce, and it was not easy to organize a high-specification, high-level tournament.2022 King's Glory Women's Open Tournament lasts from May to October, divided into two phases: the city stage tournament and the annual final tournament, which provides a platform for the majority of female e-sports players to communicate and learn.
On the other hand, the Honor of Kings Women's Open helps Honor of Kings Gaming to further build a perfect ecosystem for all e-sports and accelerate the popularization of the strategy of e-sports for all. Since 2012, King's Honor has been committed to building a universal e-sports ecosystem, striving to expand the broader space of mobile e-sports, and striving to realize that everyone can watch, pay attention to and discuss e-sports events. Given that the share of female users in the e-sports market has been increasing year by year, the successful organization of the Honor of Kings Women's Open has become an important part of the empowerment of Honor of Kings' universal e-sports ecosystem.
Finally, King's Honor fulfills her dreams by encouraging more female e-sports enthusiasts to pursue their dreams and releasing the positive value of e-sports energy. Just like many female characters with dedication in e-sports games, female e-sports players in reality are also feeding the e-sports ecosystem with their abilities, providing new possibilities for the diversified development of e-sports careers.
Women's gaming has huge potential for business value
Gaming has become one of the most popular sports among young people in China, with a huge market and influence. Therefore, the strong rise of women's e-sports in China will bring a huge boost to its commercial value. 2022 King's Glory Women's Open gives us a glimpse of the potential of women's e-sports commercial value in the future.
As we all know, sports competitions and performances are the core of the sports industry, and the commercial value of sports programs needs to rely on the events themselves. If there is no mature tournament, then the commercial value can't be talked about. Before 2021, there is not a mature and stable women's gaming event in the vast majority of domestic e-sports programs, and there are not many clubs willing to make women's teams. The unsatisfactory input-output ratio has become a bottleneck that restricts the development of women's e-sports. Without a mature and stable women's gaming event, the commercial value also lacks a channel to release to the outside world.
The good news is that with the emergence of the King's Honor Women's Exclusive Track, the commercial value of women's e-sports is expected to be further explored. In the view of Sports Business, the King's Glory Women's Open may become a turning point for the commercial value of women's e-sports. First of all, the King's Glory Women's Open, which has been held for two years, has allowed the outside world to see the potential and charm of women's e-sports. In other words, the viewability and topicality of women's e-sports are no less than that of men, only that the audience has not yet developed the habit of watching women's e-sports events.
Secondly, with the popularization of King's Honor's universal e-sports strategy, more women's e-sports events will undoubtedly appear one after another, providing more opportunities for female e-sports players to realize their dreams. Only when the commercial value of women's e-sports is continuously improved can the sustainable development of women's e-sports be fed back.
Another important reason is the high cost-effectiveness of women's e-sports as well as the broad development prospect in the future. The former refers to the fact that the overall investment in women's e-sports is not high, but it can gain a huge amount of attention through a national platform such as the King's Honor Women's Open, and it can also gain official resource support from King's Honor. The latter refers to the fact that King's Glory will continue to invest in the women's circuit, gradually improve the tournament system, and provide more space for women e-sports players with professional dreams to play.
Standing on the level of e-sports marketing, the commercialization of female e-sports can provide more possibilities to enrich the diversification of e-sports marketing. Compared with other sports, the proportion of female e-sports users is far ahead. According to the 2021 China Esports Career Development Report released by Penguin Think Tank, the share of female esports users rose from 19% to 39% from 2017 to 2021, with the share of increase reaching 20% in five years.
More female users means that the boundaries of e-sports marketing can continue to expand, thus accommodating more sponsorship categories and ultimately enriching the scenarios and options of e-sports marketing. Take beauty as an example, beauty and e-sports have highly overlapping audience groups. Through e-sports marketing, beauty brands can achieve the effect of killing two birds with one stone, which can not only enhance the brand reputation, but also promote the product sales, thus realizing the goal of unity of effect. As a result, the entire gaming industry is re-evaluating the commercial value of women's gaming events, and attracting more brands to the women's market.
In 2022, women's sports have already demonstrated their amazing potential, and "they" have already shown their great influence to the industry and brands. With esports becoming an official sport at the 2022 Hangzhou Asian Games, there is reason to believe that the day when women's esports will blossom is not too far away.
