However, a sports career is full of hardships, especially for the women volleyball players, whose hard work has been rewarded with brand favor. If it were not for the glitter of Olympic gold medals, what sponsor would be willing to open their doors? It is because of their outstanding performance that they have the market appeal. On the contrary, the men's soccer team has a poor record, and how many people are willing to endorse them?
Therefore, we should take a rational view of the phenomenon of advertising endorsement. We should be committed to guiding and regulating this area, rather than treating it as a flood beast. Currently, the income of women's volleyball players is generally on the low side, the status quo of low income is naturally difficult to attract talented people to join!
Chinese women's volleyball team
Numerous volleyball enthusiasts have lamented the fact that potential stars of the women's volleyball team have been attracted to basketball, and why is that? The reason for this is the lure of income. Imagine if the income of women's volleyball players far exceeds that of women's basketball, then where should the best talent flow? It is self-evident!
The status quo is that the volleyball program is in a period of scarcity of advertisements and sponsorships, therefore, we must promote the development of the program in an orderly manner and standardize the management to ensure that every female volleyball player can benefit from it!
In view of this, the authors of this paper believe that it is undoubtedly crucial for the Volleyball Association to put in place a series of safeguards to avoid the concentration of all endorsements on a few top athletes, but rather to achieve an even distribution and to ensure that all endorsement revenues are invested in enhancing the welfare of volleyball players!
