Half a year has slipped by, and with a number of club tournaments on hold, the Chinese
women's soccer
After a month of closed training, it is back in the public eye again.
Dusk, July 18, 2022, Hilton Nagoya, Japan, China
women's soccer
's head coach Shui Qingxia said in the press conference before the East Asia Cup, "The three East Asia Cup opponents we face are all strong teams, we participate in this tournament, aiming to improve ourselves through the confrontation, to discover the strengths and shortcomings, and expect the young players to play well and achieve good results."
sino
women's soccer
In the 17-year history of the East Asian Cup, it has never reached the top podium, with its best result being a second-place finish in 2010. In their remaining six appearances, they have finished third three times and fourth three times.
Unlike the low profile of their participation in the Asian Cup in January this year, this time China
women's soccer
The trip to the East Asian Cup carries with it the expectations of many: both the eagerness of fans and the favor of commercial brands for players such as Wang Frost.
July 15, China
women's soccer
On the occasion of their trip to the East Asian Cup, Jinluo Group announced that they have become the official partner of the China National Women's Football Team. Shui Qingxia, Wang Frost, Zhao Lina, Wang Shanshan and the newly joined Swiss Grasshopper
women's soccer
of Zhang Linyan, all appeared in the promotional posters of the Jinluo Group. All four players were part of the Chinese
women's soccer
Members of the winning team.
Three days later, the co-branded products of Team China and China Aerospace -- "Phoenix Flying Mug" and "Space Rose Commemorative Badge" -- were released through social media.
women's soccer
Once again, the spotlight is on.
Unlike every Chinese men's soccer match, which is like a big game, China, which has won attention with its outstanding record and fighting spirit
women's soccer
The Chinese soccer team has become the face and money-sucking role of Chinese soccer.
Currently, in the commercial sponsorship system of Chinese soccer national teams, there are five official partners of the China Women's National Football Team: Rongwei, Botanical Doctor, Xiaohongshu, Tangdaren and Jinluo. Among them, Rongwei, Botanical Doctor, Tangdaren and Jinluo all joined after the Asian Cup, with sponsorship amounts ranging from millions to tens of millions per year.
The concept of "official partner of the Chinese national women's soccer team" is new in the last two years. Looking back at the past decade or so, there has only been one level of commercial sponsorship for China's national soccer teams: the main sponsor or partner of the Chinese team. In most cases, the Chinese men's,
women's soccer
The commercial rights of national teams are bundled and sold under the name of "Team China".
The few exceptions occurred in 2008 and 2019, when Dupont Insurance, Living Home Flooring, China Resources Sanjiu and Sophie's China
women's soccer
Specialized sponsorships were made.
The formalization of the "Official Partner of the China Women's National Soccer Team" sponsorship tier came about as a result of the opportunities that arose in the lead-up to the 2021 Tokyo Olympics. At the time, Xiaohongshu and RenRen were awarded the seat, with China
women's soccer
Exclusive sponsorship by virtue of athletic performance, finally independent from the "China Team" sponsorship system.
It is not uncommon in the national sequence of Chinese sports to use gender as a condition for grading commercial sponsorships. Relying on
women's soccer
The national team is breaking through at the traffic and commercial level, and the CFA Women's Division is working through more efforts to maintain that heat and attention at the league and youth levels.
In March this year, the Chinese Football Association and the Spanish sports brand joma reached a cooperation, the latter became the women's super, women's first, the women's championship official partner and equipment supplier; a month later, the new day electric car and women's super league, women's first league reached a cooperation agreement.
In addition, in line with the trend of new media, the Women's Department of the CFA has also stepped up its publicity efforts on short videos and social media platforms through cooperation with KOLs, cross-border celebrities and college anchors, changing the dull and negative image of Chinese soccer.
From having higher popularity, getting more sponsorships, until having certain resource advantages, the Chinese
women's soccer
is experiencing well-deserved good times.
