On June 30, the Beijing Youth Daily disclosed that from the
China Super League (soccer league)
The league-related salon learned that the CFF preparatory group (
China Super League (soccer league)
The Company has recently paid out the third and final installment of league participation fees for the 2021 season, the so-called "league dividend", which has been credited directly to each salon's account. It was revealed that the average amount of "dividends" was more than 3 million dollars, making the cumulative "dividends" for each salon in the 2021 season close to 10 million dollars. Although this amount is insignificant compared to the tens of millions of dollars in the era of "Golden Dollar Football", it is undoubtedly a bit of solace for most salons that are experiencing financial difficulties. Even so.
China Super League (soccer league)
In this way, the league organizers are still doing their best to help the salon and express their strong determination to overcome the difficulties together.
Meanwhile, news has been circulating on the Internet that
China Super League (soccer league)
The Shenzhen Football Salon paid out one month's salary to its staff before the seventh round match against the Tianjin Jinmen Tigers. Although it has not yet been officially confirmed to whom the money was actually paid out, a reporter from the Beiqing Daily confirmed that the CFF preparatory team did pass the
China Super League (soccer league)
The company paid the third "participation fee" to the salons for the 2021 season, the so-called "league dividend".
In fact, back in April of this year, the new season
China Super League (soccer league)
Two months before the league kicked off, the CFA preparatory team had passed the
China Super League (soccer league)
The Company paid the saloons a league dividend for the 2021 season, followed by a second "dividend". Each salon received an average of approximately $3 million in "dividends" each time.
At a media briefing in April, Liu Jun, deputy head of the CFF's preparatory team, admitted that the current salons and
China Super League (soccer league)
The leagues are all under tremendous operational pressure, with many salons experiencing financial distress, the
China Super League (soccer league)
The league's business operations and development are also facing unprecedented challenges. The league's revenue has been negatively impacted by changes in the league's schedule and shorter travel distances over the past two seasons due to the epidemic. Recovery of receivables has also been a challenge. Nonetheless, the organizer still follows the principle of "disbursement of subsidies to salons as soon as they are received" in the disbursement of participation fees.
It is reported that this time each
China Super League (soccer league)
The average amount of "dividends" received by salons from the league last season was about $3 million, and together with the cumulative amount of about $6 million received on the two previous occasions, the cumulative amount of "dividends" received by salons from the league for the 2021 season will be around $10 million (the amount of "dividends" varies somewhat among salons due to differences in the performance of teams and related reference data, but the difference will not exceed $500,000 at the most). (Due to the difference in the performance of each team and the relevant reference data, the amount of "dividends" of each salon varies to a certain extent, but the difference is not more than 500,000 RMB at the most).
For most of the salons in deep financial difficulties, this 10 million yuan is not enough to solve the urgent problem, but it can help salons to a certain extent to ease the financial pressure, and provide some financial security for the normal preparation and participation of the teams. For the tournament organizers and the majority of salons, the key to getting out of the predicament also lies in improving the quality of the league and increasing the number of teams.
China Super League (soccer league)
The competitiveness and brand influence of the league, thus enhancing the commercial value of the league.
