In the face of the question "What will be the next step?", in the
national soccer team
After the Association and the preparatory group of the CFF issued the salon salary arrears settlement plan and penalties, each salary arrears salon not only to think about how to repay the arrears, but also to ensure that while maintaining normal operations for the 2022 arrears repayment problem, which undoubtedly became a heavy stone hanging in the heart of each club. Although the call for equity reform, but in Cangzhou Lions and Henan Songshan Longmen and other clubs that have completed the share reform, the actual progress is not as smooth as expected. In this context, the clubs have looked forward to exploring new sources of income in the business field, "at least not as meager as in 2021."
(in the) past
China Super League (soccer league)
The club's income relies heavily on end-of-season dividends. In the heyday of the
China Super League (soccer league)
The rights to the league were once sold for an astronomical price of $8 billion over five years, and the clubs' annual dividend income could once reach $60 million to $70 million. Although this figure seemed unremarkable at the time, it is now a lifesaver. However, in response to the 2020 dividend
China Super League (soccer league)
The company allocated an average of only 7 million to the club, a mere tenth of the previous year's amount. Last season's dividends were even lower than a few million. The serious shrinkage of the main source of income, so that some small and medium-sized clubs can only "gnaw on the old", relying on the parent company's blood transfusion to maintain operations, so a variety of unpaid wages phenomenon is frequent.
2021
China Super League (soccer league)
One of the main reasons for the continued shrinking of the dividend is the frequent changes in the schedule. To make way for the Big 12, the 30 rounds originally set for the
China Super League (soccer league)
The league's hasty end after only 22 rounds inevitably dampens sponsors' enthusiasm. For individual clubs, the reduction from 30 to 22 rounds meant sponsors lost exposure for eight matches. As we all know, in the past two years
China Super League (soccer league)
All of them adopt the match system, in which case few clubs are able to organize offline business and fan activities as well as charity events, and open training is even more out of reach. As a result, the exposure opportunities for club sponsors are mainly focused on the stadium billboards, and the reduction of the originally planned number of exposures by eight will undoubtedly affect the enthusiasm of sponsors to invest, and even lead them to no longer consider the cooperation in 2022, which is undoubtedly a fatal blow to many small and medium-sized clubs. Therefore, for the new season
China Super League (soccer league)
organizations, according to reporters, the call to play the full 34 rounds is even more intense than the restoration of home and away.
Another reason for the demand to play a full double round robin and the strong resistance to a single round robin lies in the allocation of billboards at the stadium. Even with the adoption of the tournament system in the last two years, the
China Super League (soccer league)
The allocation of billboards for single-game tournaments continues to be differentiated by home team, away team, and league officials. Relatively speaking.
China Super League (soccer league)
The official sponsors are better placed and scroll longer on the LED displays, followed by the home team and finally the away team. However, if the double round robin system cannot be accomplished, the club as the visiting team will face a huge loss. Of course, in the view of some small and medium-sized clubs, the biggest exposure pathway for club sponsors is still TV broadcasting, especially CCTV. Although in recent years, some online video platforms and sports APPs have also joined the copyright battle, the attraction for local sponsors is still limited. "Many business bosses still only recognize CCTV, but if the league is reduced and not enough rounds are played, the number of live broadcasts will naturally drop, not to mention the advertising output, and the club's open source next year will also be affected." A northern club management told reporters.
Of course.
national soccer team
The Association and the CFA Preparatory Group appear to have identified how to increase the value of copyrights as a key area in the fight for salvation.2021.
China Super League (soccer league)
The league's video rights completed the distribution, from one to two. According to the relevant person in charge, the copyright of the new season is expected to increase by another 1-2, and increase cooperation in content output. It is understood that during this week, the
China Super League (soccer league)
The company will also be laying down a few million in rights dividends, which, "while it may only be a drop in the bucket, can help some clubs in their day-to-day operations."
In addition to the two points mentioned above, there is a rescue plan to restore home and away games. Since the tournament system, many clubs have seen their offline business and fan events disappear, which, combined with zero ticket revenue, has had a huge impact on their own marketing. And Beijing, Tianjin, Shanghai and Chengdu have already begun to prepare for the 2023
Asian cup (e.g. soccer)
The construction of a new stadium deserves a thriving ball market. On this issue, some small clubs envy Wuhan and Hangzhou the opportunity to host the first phase of the new season's home matches, "people can be held at home, there is an opportunity to try the offline activities, there are conditions to fight for open source. What about us? What about business development this year? I'm afraid we still have to rely on blood transfusions from the parent company to maintain the most basic operations ......"
