Overview of the development of the sports industry
The sports industry, as a key part of the happiness industry and consumption field, has significantly increased its status and influence in China's national economy. According to data released by the State General Administration of Sports, between 2015 and 2019, the total scale of China's sports industry grew from 1.71 trillion yuan to 2.95 trillion yuan, with an average annual growth rate as high as 14.6%, and the growth rate of industrial value-added even reached 19.6%. By the end of 2019, the number of legal entities in the national sports industry reached 289,000, with 5,051,000 employees; the industrial structure continued to be optimized, and the integration of the sports industry with other related industries became increasingly close.
With the arrival of the opening year of the "14th Five-Year Plan", the sports industry will usher in broad development opportunities thanks to positive factors such as policy support, rising income levels of the population, the drive of scientific and technological innovation, and the popularization of new consumption scenarios.
"Sports industry growth rate reaches 14.6% during the 13th Five-Year Plan period
In October 2014, the State Council issued a number of opinions on accelerating the development of the sports industry and promoting sports consumption to point out the direction for the development of the sports industry, aiming at actively expanding the supply of sports products and services, promoting the sports industry to become an important force for economic transformation and upgrading, promoting the comprehensive development of mass sports and competitive sports, accelerating the construction of a strong sports country, and continuously meeting the growing sports demand of the people.
During the "13th Five-Year Plan" period, China's sports industry has made a historic breakthrough. At the "China Sports Industry Summit" held in 2021, Yang Xuezhu, deputy director of the Department of Sports Economy of the State General Administration of Sports, shared his views on the topic of seizing opportunities, pioneering and innovating, and starting a new journey of high-quality development of the sports industry in the "14th Five-Year Plan", reviewing the achievements and breakthroughs made in the sports industry since the "13th Five-Year Plan", which are mainly reflected in the following six aspects. The achievements and breakthroughs made by the sports industry since the "13th Five-Year Plan" are mainly reflected in the following six aspects:
First, the industrial scale continues to expand, becoming a new engine. The sports industry has become one of the engines that help transform the kinetic energy of economic growth and promote economic and social transformation. During the "13th Five-Year Plan" period, the total scale of China's sports industry grew at a rate of 14.6%, and the growth rate of industrial added value reached 19.6%.
Secondly, the industrial structure has been continuously optimized, and the sports service industry has shown explosive growth. During the "13th Five-Year Plan" period, the added value of the sports service industry in the sports industry increased from 49.2% to 67.7%.
Third, the market main body continues to grow, emergence of large-scale, strong, strong enough leading enterprises. 2020, revenue of more than 10 billion sporting goods enterprises 5, revenue of more than 5 billion yuan of enterprises 8, revenue of more than 1 billion yuan of enterprises 15.
Fourthly, industrial carriers are richer and new demonstrations have been created. By the end of 2020, the General Administration of Sport named and identified 298 national sports industrial bases, 40 pilot cities for sports consumption, 96 national sports and leisure characteristic towns, 108 golden week sports tourism boutique routes, 30 national sports tourism boutique tournaments, 30 national sports tourism demonstration bases to create units, and 49 typical cases of sports service complexes.
Fifth, the industrial foundation is comprehensively consolidated, stimulating new kinetic energy. 2020 national sports venues 3.713 million, per capita sports venues area of 2.2 square meters. The driving effect of sports consumption on the development of the sports industry has been significantly strengthened, and the per capita sports consumption of national residents in 2020 will have increased considerably compared with 926 yuan in 2014.
Sixthly, industrial policies have been improved, releasing new profits. At the national level, a total of 72 documents have been issued on sports industry policies. The Central Committee of the Communist Party of China and the State Council 22, the General Administration of Sport alone or jointly with other departments issued 37 policies, multi-departmental industrial planning for sports programs 13. At the local level, 31 provinces, autonomous regions and municipalities across the country have issued opinions on the implementation of the State Council's policies, and many provinces have issued targeted policy documents based on their own realities and development priorities.
It is worth noting that the National Bureau of Statistics (NBS) released the latest version of the Statistical Classification of the Sports Industry (2019), which involves 11 major categories, 37 intermediate categories and 71 subcategories of the sports industry, aiming to connect with the new industry classification and meet the current needs of sports industry statistics. The Statistical Classification of the Sports Industry (2019) was also successfully applied in the Fourth National Economic Census, which more comprehensively and meticulously mapped out the development of the sports industry and provided more scientific and detailed data support for the formulation of policies and planning of the sports industry.
Sports industry to total $5 trillion by 2025
Standing in the "14th Five-Year" opening year, the policy side also frequently released positive signals. The State Council in July released the National Fitness Plan (2021-2025) and the State General Administration of Sports in October released the "14th Five-Year Plan" sports development plan (hereinafter referred to as the plan) are proposed to promote the high-quality development of the sports industry, to accelerate the construction of fitness and recreation and competition as the leader, high-end manufacturing and modern service industry integrated development of modern sports industrial system. manufacturing industry and modern service industry integration and development of modern sports industry system.
The plan further proposes that by 2025, the total size of the sports industry will reach 5 trillion yuan, the added value will account for 2% of GDP, the total sports consumption of residents will exceed 2.8 trillion yuan, and the number of employees will exceed 8 million.
In order to realize this goal, both the supply and demand sides need to make concerted efforts. In terms of demand-side management, Huang Haiyan, a professor at the Shanghai Institute of Physical Education, pointed out in an article that sports consumption is the cornerstone of the high-quality development of the sports industry, and that it is an important new increment of consumption in the context of the economic and domestic macro-circulation, as well as an entry point for the sports industry to integrate into the new development pattern. During the "14th Five-Year Plan" period, China's sports industry must grasp the strategic base of expanding domestic demand, and accelerate the completion of the sports industry from investment-driven to consumption-led power change.
Huang Haiyan pointed out that from the perspective of residents, it is necessary to cultivate their sports consumption habits, so that participation in sports has become their way of life. Combined with the current characteristics of new technologies and new business models, the plan proposes to guide sports training enterprises to innovate the "Internet + training" model, improve the technical level of mass sports, and through various events to stimulate holiday consumption and night-time economy, and promote the quality and expansion of sports service consumption.
From the government level, the plan proposes to identify a number of national sports consumption demonstration cities, and to continuously optimize the sports consumption environment by issuing sports consumption vouchers and holding sports consumption seasons.
In this regard, the Hebei Provincial Sports Bureau has made many explorations. 2020 and 2021, Hebei Province launched the sports consumption season for two consecutive years. During the 2021 consumption season, the Hebei Provincial Sports Bureau used the "Huimei Sports" WeChat small program to issue 6 million yuan of sports consumption coupons to subsidize people's consumption of fitness and sports in designated venues, with a subsidy ratio of up to 50% of the consumption amount. A total of 108 enterprises and organizations across Hebei Province responded to the program, launching a people's benefit plan covering different business sectors such as stadium operations, sports and leisure, and sporting goods sales, with a total amount of more than 140 million yuan in preferential treatment.
Yang Xuezhu also pointed out at the 2021 Sports Industry Summit that the post-90s, post-00s, silver-haired people, women, children and teenagers are gradually becoming the main force of sports consumption. During the "14th Five-Year Plan" period, the further increase of China's middle-income group will also effectively promote sports consumption. At the same time, the three new trends of "new consumption upgrading to promote the transformation of the industry", "new scientific and technological changes to drive intelligent upgrading" and "new integration path to broaden the development space" also indicate that the sports industry in the "14th Five-Year Plan". "The 14th Five-Year Plan period has great potential for development.
As for the supply-side structural reform, Huang Haiyan pointed out: "The serious change of the main contradiction of China's society in the new era reflects that the people's demand has transformed from the subsistence demand to the developmental and living demand. During the '14th Five-Year' period, it is necessary to promote the structural adjustment of the sports industry through the structural reform of the supply side of the sports industry, reduce ineffective and low-end supply, expand effective and medium- and high-end supply, enhance the adaptability and flexibility of the supply structure of the sports industry to the changes in the sports demand of the population, and make the supply system better adapt to the changes in the structure of demand. "
The plan closely focuses on the new needs of the key groups of sports consumers at present and in the future, and proposes to encourage the development of sports services covering the whole life cycle, strengthen the development and manufacture of family-oriented and intelligent sports equipment and devices, accelerate the integration and development of sports and health services, sports tourism and other industries, and continuously improve and optimize the industrial system.
Fujian to build "three cores, two belts and five regions", Shanghai to build the world capital of sports events
In the second half of 2021, provincial sports bureaus intensively released the "14th Five-Year Plan" for the development of sports industry, focusing on the basis of the development of sports industry in various places and the situation faced by a series of goals and tasks and development guidelines.
As the first province in the country in terms of the value added of the sports industry and the proportion of GDP in 2019, Fujian proposes a spatial layout of "three nuclei leading, two belts connected, five areas of synergy". Among them, the "three cores" refers to Fuzhou, Xiamen, Quanzhou as the center, to play the sports industry agglomeration, radiation and driving effect, to create a sports industry center with world influence, and to become a demonstration area for the high-quality development of the sports industry beyond.
The "two belts" refers to the integration of Fujian's landscape resource advantages, to create a green ecological landscape outdoor sports industry belt and a blue coastal sports and leisure industry belt with shared resources, industrial integration and complementary advantages.
The "five zones" are centered on the five cities of Quanzhou, Nanping, Longyan, Sanming, and Zhangzhou, to create a sports intelligence gathering area, a landscape outdoor sports functional area, a red sports functional area, a sports recreation functional area, and an ecological leisure sports functional area.
