On November 17th, Beijing time, when our soccer team shook hands with Australia 1-1, Li Tie, the manager of the team, once again sparked a hot debate on his personal social media. However, some members of the industry media have raised questions, pointing out that Li Tie is suspected of implanting advertisements in his microblogging content and allegedly infringing on the rights and interests of others.
The media personality further analyzed, "The official sponsor of our national team is supposed to be Nike, but in this photo, Nike's iconic 'hook' has been mysteriously erased. Li Tie pushed the 'Li Ning' brand in his microblog, a move that may constitute a violation under the norms of sports marketing. Although the relationship with Li Ning may go beyond Nike, the national team's status as head coach should also not overstep the red line of business rules."
In this regard, the former State Sports Administration of China Sports Industry Group, China Sports Competition Management Group executive vice president Wang Qi clearly stated that Li Tie's commercial team in the national team jerseys to erase the Nike trademark, instead of using Li Ning brand, this behavior is obviously a violation of the law. "The official sponsor of our national team is supposed to be Nike, however, in this photo, Nike's 'hook' has disappeared without a trace, and Li Tie's commercial team chose Li-Ning, a behavior that is clearly non-compliant in terms of sports business rules."
