With the Final 12 in full swing, head coach Li Tie seems to have embarked on the road to internet fame. He frequently posted words full of puns on social media, and his speech at the conference was even more shocking, triggering the network and once became the focus of a hot search.
After losing to Australia and Japan in quick succession, Li Tie said at the conference, "I have always been proud of the national team since I started playing soccer, and I have had the honor of appearing in nearly 100 matches for the national team, and I have been involved in dozens of matches as a member of the coaching team. I believe that the head coach of the Chinese national team should be a Chinese, and we look forward to the national team growing stronger and stronger, but this requires everyone to work together."
The door to international soccer is wide open, and Chinese soccer has long been integrated into the family of international soccer. As early as 20 or 30 years ago, the Chinese team hired German Schlapner to take the helm. In recent years, foreign coaches have also brought advanced technical and tactical concepts to Chinese soccer. The most recent Chinese team to reach the World Cup final round was under the leadership of foreign coach Mi Lu. Therefore, which coach will be in charge of the Chinese team should be determined by strength, not nationality. Li Tie's comments at the launch of the Final 12 tournament were clearly inappropriate.
However, Li Tie has not been restrained, but rather intensified. After the recent China-Australia match, Li Tie, in a 32-minute conference, blasted the home and away theorists, claimed that he knew the best about the national soccer team and Chinese Super League players, complained about not being able to play in the country, and arrogantly declared that "if these two matches are played in Suzhou, it is likely to go home with six points".
In response to Li Tie's comments, well-known coach Gong Lei said, "As a head coach, on different occasions, accepting interviews or attending conferences, you have to be clear about what you represent. You not only represent yourself, but also the national team. For the expression of the media, the first thing is to show more positive energy."
More than ten hours after the controversial remarks sparked the internet, Li Tie updated his social media platforms. One wave has not yet subsided, Li Tie's microblogging picture is implanted in a number of commercial brands, from the deep-rooted beverage brands to sporting goods brands, to his co-founder of the early childhood soccer education brand, and even a tea brand special launch of the "iron cake" tea. Particularly noteworthy is that Li Tie released two posters, even P off the national football sponsor's logo, replaced with the logo of a competing brand, allegedly damaging the rights and interests of the sponsors of the national football team. Shortly afterward, Li Tie deleted the controversial posters. This triggered the outside world about Li Tie conference spray 32 minutes, in fact, in order to compete for traffic to cut leeks of the discussion.
Li Tie as the national football team manager for nearly two years, social platforms released on the advertising post and a lot, but also in the Internet platform to participate in the English Premier League and other events broadcast commentaries. The team's performance is mediocre, but it does not forget to advertise for money, even to the detriment of the interests of the national team's sponsors.In the 2016 season, Li Tie, then head coach of Hebei Huaxia Happiness, wore Adidas sneakers on the sidelines of the field to direct the game, but the sponsors of the Chinese Super League are Nike, and the club of Hebei Huaxia Happiness was consequently fined 400,000 yuan by the Football Association. Therefore, it is impossible for Li Tie not to know that displaying competitor brands is a serious violation of discipline. Knowing the law and violating the law, there must be deep-seated reasons, and the nature is also more serious.
As the employer of the national soccer team's head coach, the CFA should not have been so indulgent with Li Tie. Li Tie is now the identity of the national football head coach, his words and deeds, especially during the World Qualifier 12, are on behalf of the national team, his inappropriate comments, but also damage to the national team and the overall image of Chinese soccer. Therefore, the CFA is in urgent need of Li Tie's words and deeds to restrain, can not let him go on like this.
