After the match between the Chinese men's soccer team and Australia ended in a 1-1 draw on the night of November 17th in Beijing, Li Tie, the leader of the international players, threw his voice on Weibo once again. However, a media commentator questioned that Li Tie may have violated copyright regulations by allegedly implanting commercial advertisements in his Weibo content.
The commentator further noted, "The national team jersey, which is supposed to highlight the Nike logo, is missing the Nike 'hook' in this photo. The 'Li Ning' logo used in Li Tie's microblogging seems to constitute a violation according to sports business norms. Although his relationship with Li Ning may extend beyond Nike, as the head coach of the national team, Li Tie seems to have overstepped the mark with this move."
In this regard, Wang Qi, former executive vice president of the China Sports Competition Management Group of the China Sports Industry Group of the State General Administration of Sports, expressed his opinion that Li Tie's commercial team removed the Nike logo from the national team's jerseys and switched to the Li-Ning logo, an act that undoubtedly violates the rules of sports business. "The national team's jersey sponsor should have been Nike, but the doctored Nike 'hook' in the photo and the Li-Ning logo chosen by Li Tie's team are undoubtedly violations from the perspective of business norms."
