Investment enthusiasm plummets
在
China Super League (soccer league)
In the league, it is not uncommon for teams to encounter difficulties or even face closure. From Tianjin Tianhai, which once threw away a lot of money, to Liaoning Hongyun, which has a deep heritage, all of them have experienced a decline. However, this year the crisis spread to the whole
China Super League (soccer league)
The situation is perhaps the first of its kind.
Looking back at the timeline, all the fingers seem to point to a single point, the end of last year, when new policies such as the salary limit and team name neutralization reform were implemented. When the bubble of false prosperity was mercilessly burst, leaving the
China Super League (soccer league)
The only thing left is a chicken feather. At the beginning of this year, the closure of the new champion Jiangsu team, as if to open the "Pandora's Box", the clubs "financial strength" problem also gradually surfaced.
Of course, the problems faced by the club, not necessarily all the direct result of the new policy. For example, the closing of the Jiangsu team, largely due to the parent company's strategic adjustments, the center of gravity shifted to the "main road". Guangzhou team in trouble, but also closely related to the difficulties faced by the parent company.
However, the "neutralization of team names" may have been the last straw that broke the camel's back. After the outbreak of the epidemic, the shareholders of the clubs themselves have suffered different degrees of impact. After the neutralization of the team name, the investment in soccer, which was not profitable or even loss-making, is now deprived of even the last publicity effect. With money being thrown at them but no return, many shareholders had plans to quit as early as the end of last season.
It is undeniable that the salary restriction and team name neutralization reform can indeed promote the clubs to get rid of the parent company's "blood transfusion" and develop a new mode of income, which is the first step in the process.
China Super League (soccer league)
An important driver of professionalization. But with corporate investment enthusiasm itself plummeting over the last two years as the league and clubs struggle, rash reforms at the moment have left the
China Super League (soccer league)
The development is much more difficult.
Riverhounds woes could spark
"domino" effect
In the era of golden dollar soccer.
China Super League (soccer league)
The scenery is infinite. Guangzhou, the representative of the golden dollar era, has won the Asian Championship, but also in the Club World Cup with Bayern, Barcelona and other international giants. For a while, the title of "the world's sixth largest league", so fell on the
China Super League (soccer league)
of the head, half teasing, half expecting.
This season, big-name foreign aid have left the team, the competitive level of the Chinese Super League finally "back to its original form". With the frequent occurrence of problems in the league, the recognition of the Chinese Super League in the international football world is also declining.
Due to the collective abandonment of the teams in the Asian Championship, the points of the Chinese Super League has dropped to the freezing point, and in 2023 the Chinese Super League will change from "3+1" to "2+2". By the foreign aid quota and other factors, the gap between the Chinese super team and Japan, South Korea, West Asia and other teams to further widen, the status of the Chinese super in the AFC Champions League or will continue to decline.
Hebei's publicizing of its own business woes could further send shockwaves through the Super League. Clubs in deep crisis are now in a wait-and-see situation, and it is difficult to guarantee that no other clubs will follow suit. Although the difficulties of the clubs are well known, but one by one "detonation" is always easier to cope with than the collective "mine". Once the clubs collectively "detonated", then it will affect the next Super League schedule, and even affect the next year's expansion of the Super League and League One.
