On October 17th, the Japanese media revealed that the country's J-League is mulling over a change, perhaps with the intention of breaking down geographical restrictions through corporate naming. In response, veteran media personality Miao Yuan pointed out that when the Chinese Super League implemented a neutral naming policy, there were differences within the decision makers, and it was not a united effort.
Soccer fans in five territories had been pitted against each other over the FA's neutral name policy
Japan's J-League is reportedly planning to implement a series of reforms next season, including breaking down geographical restrictions, allowing local teams to play in major stadiums in the metropolitan area and set up branches in cities, and opening up naming rights to corporations.
After learning of the news, Miao Yuan expressed his opinion on social media, "The issue of neutral names has been discussed before, and those who formulated the policy at that time were not unified. At the beginning of the year, the executives even thought that our professional clubs had too many strings attached to them and planned to revisit the issue. If neutral names seem right now, then the JFA's push for corporate titles may be wrong, and Japanese soccer may be heading downhill, which is not only giving up on the future, but also losing its conscience!"
