According to a report on October 12, 2021 BST, the much-anticipated Beijing
national security
The soccer club has unveiled three designs for its new crest and has now made it available to a wide range of
national security
Fans open up ballot access.
Back to the end of 2020, the Chinese Football Association (CFA) implemented a reform policy to de-corporatize the names of professional clubs. With the attention, support and assistance of many parties, Beijing
national security
The name, which carries a history of nearly 30 years, was retained. After the change of ownership, the club also launched the renewal of its logo.
Adhering to the concept of "integrity and innovation", the design of the new logo retains the classic elements to the greatest extent possible and avoids subversive changes. On the basis of retaining the green shield and ribbon, the details of its lines have been optimized, making the spatial structure of the new logo more reasonable and more in line with the aesthetic trend of the digital era.
The core graphic of the new logo introduces a new totem concept, which carries a richer cultural connotation and also shows the
national security
There is a strong connection between the spirit and the culture of the city of Beijing. In addition, while maintaining the yellow-green color scheme, the main color of the new logo has been fine-tuned by drawing on the colors of the yellow and green glazed tiles in the ancient buildings of the capital, so that it meets the aesthetic standards and highlights the characteristics of Beijing.
Given the significance of the logo update to both the Club and the wider fan base, to ensure that the new logo is
national security
Fans' love and recognition, the club specially decided: through online voting, combined with three different core graphic designs of the logo, the fans are invited to participate in the decision-making process, and finally choose the club's new logo.
